폴리비닐피롤리돈 시장(2026-2030년)

The global polyvinylpyrrolidone market is forecasted to grow by USD 707.1 mn during 2025-2030, accelerating at a CAGR of 4.9% during the forecast period. The report on the global polyvinylpyrrolidone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for water treatment chemicals, rising application scope in cosmetics industry, increasing demand for product in food and beverage industry.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global polyvinylpyrrolidone market is segmented as below:

By Application

• Pharmaceuticals
• Cosmetics
• Adhesives
• Food and beverages
• Others

By End-User

• Powder
• Aqueous solution
• Others

By Grade Type

• PVP K-30
• PVP K-90
• PVP copolymers
• PVP K-17
• PVP K-120

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing demand of polyvinylpyrrolidone in food and beverages industry as one of the prime reasons driving the global polyvinylpyrrolidone market growth during the next few years. Also, growing demand in adhesive and growing demand for pharmaceutical industry will lead to sizable demand in the market.

The report on the global polyvinylpyrrolidone market covers the following areas:

• Global polyvinylpyrrolidone market sizing
• Global polyvinylpyrrolidone market forecast
• Global polyvinylpyrrolidone market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global polyvinylpyrrolidone market vendors that include Ashland Inc., BASF SE, Boai NKY Pharmaceuticals Ltd., DKS Co Ltd., Evonik Industries AG, Glide Chem Pvt. Ltd., HZMT Group, JHNH Co Ltd, Kao Corp., Lotte Chemical Corp., Merck KGaA, NIPPON SHOKUBAI CO. LTD., Sanyo Chemical Industries Ltd., Sichuan Tianhua Co Ltd, Sumitomo Seika Chemicals Co, Synvent Group, Wacker Chemie AG, Yuking Technology Co Ltd., Zhongwei Fine Chemical Co Ltd.. Also, the global polyvinylpyrrolidone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Grade Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Polyvinylpyrrolidone Market 2020 - 2024
  • Historic Market Size - Data Table on Global Polyvinylpyrrolidone Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Grade Type segment analysis 2020 - 2024
  • Historic Market Size - Grade Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Polyvinylpyrrolidone Market
• 6.2 Impact of Geopolitical Conflicts on Global Polyvinylpyrrolidone Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Pharmaceuticals - Market size and forecast 2025-2030
• 8.4 Cosmetics - Market size and forecast 2025-2030
• 8.5 Adhesives - Market size and forecast 2025-2030
• 8.6 Food and beverages - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Powder - Market size and forecast 2025-2030
• 9.4 Aqueous solution - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Grade Type

• 10.1 Market segments
• 10.2 Comparison by Grade Type
• 10.3 PVP K-30 - Market size and forecast 2025-2030
• 10.4 PVP K-90 - Market size and forecast 2025-2030
• 10.5 PVP copolymers - Market size and forecast 2025-2030
• 10.6 PVP K-17 - Market size and forecast 2025-2030
• 10.7 PVP K-120 - Market size and forecast 2025-2030
• 10.8 Market opportunity by Grade Type
  • Market opportunity by Grade Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing demand for water treatment chemicals
  • Rising application scope in cosmetics industry
  • Increasing demand for product in food and beverage industry
• 13.2 Market challenges
  • Fluctuating crude oil prices
  • Presence of substitutes
  • Growing demand for biopolymers
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing demand of polyvinylpyrrolidone in food and beverages industry
  • Growing demand in adhesive
  • Growing demand for pharmaceutical industry

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Ashland Inc.
  • Ashland Inc. - Overview
  • Ashland Inc. - Business segments
  • Ashland Inc. - Key news
  • Ashland Inc. - Key offerings
  • Ashland Inc. - Segment focus
  • SWOT
• 15.5 BASF SE
  • BASF SE - Overview
  • BASF SE - Business segments
  • BASF SE - Key news
  • BASF SE - Key offerings
  • BASF SE - Segment focus
  • SWOT
• 15.6 Boai NKY Pharmaceuticals Ltd.
  • Boai NKY Pharmaceuticals Ltd. - Overview
  • Boai NKY Pharmaceuticals Ltd. - Product / Service
  • Boai NKY Pharmaceuticals Ltd. - Key offerings
  • SWOT
• 15.7 DKS Co Ltd.
  • DKS Co Ltd. - Overview
  • DKS Co Ltd. - Product / Service
  • DKS Co Ltd. - Key offerings
  • SWOT
• 15.8 Evonik Industries AG
  • Evonik Industries AG - Overview
  • Evonik Industries AG - Business segments
  • Evonik Industries AG - Key offerings
  • Evonik Industries AG - Segment focus
  • SWOT
• 15.9 HZMT Group
  • HZMT Group - Overview
  • HZMT Group - Product / Service
  • HZMT Group - Key offerings
  • SWOT
• 15.10 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 15.11 Lotte Chemical Corp.
  • Lotte Chemical Corp. - Overview
  • Lotte Chemical Corp. - Business segments
  • Lotte Chemical Corp. - Key offerings
  • Lotte Chemical Corp. - Segment focus
  • SWOT
• 15.12 Merck KGaA
  • Merck KGaA - Overview
  • Merck KGaA - Business segments
  • Merck KGaA - Key news
  • Merck KGaA - Key offerings
  • Merck KGaA - Segment focus
  • SWOT
• 15.13 NIPPON SHOKUBAI CO. LTD.
  • NIPPON SHOKUBAI CO. LTD. - Overview
  • NIPPON SHOKUBAI CO. LTD. - Business segments
  • NIPPON SHOKUBAI CO. LTD. - Key offerings
  • NIPPON SHOKUBAI CO. LTD. - Segment focus
  • SWOT
• 15.14 Sichuan Tianhua Co Ltd
  • Sichuan Tianhua Co Ltd - Overview
  • Sichuan Tianhua Co Ltd - Product / Service
  • Sichuan Tianhua Co Ltd - Key offerings
  • SWOT
• 15.15 Sumitomo Seika Chemicals Co
  • Sumitomo Seika Chemicals Co - Overview
  • Sumitomo Seika Chemicals Co - Business segments
  • Sumitomo Seika Chemicals Co - Key offerings
  • Sumitomo Seika Chemicals Co - Segment focus
  • SWOT
• 15.16 Synvent Group
  • Synvent Group - Overview
  • Synvent Group - Product / Service
  • Synvent Group - Key offerings
  • SWOT
• 15.17 Wacker Chemie AG
  • Wacker Chemie AG - Overview
  • Wacker Chemie AG - Business segments
  • Wacker Chemie AG - Key offerings
  • Wacker Chemie AG - Segment focus
  • SWOT
• 15.18 Yuking Technology Co Ltd.
  • Yuking Technology Co Ltd. - Overview
  • Yuking Technology Co Ltd. - Product / Service
  • Yuking Technology Co Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations