교육 분야 인공지능(AI) 시장(2026-2030년)

The global artificial intelligence (AI) market in education sector is forecasted to grow by USD 3367.8 mn during 2025-2030, accelerating at a CAGR of 45.0% during the forecast period. The report on the global artificial intelligence (AI) market in education sector provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating demand for personalized and adaptive learning experiences, imperative for administrative efficiency and teacher productivity, strategic government initiatives and digital infrastructure development.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global artificial intelligence (AI) market in education sector is segmented as below:

By End-User

• Higher education
• K-12

By Learning Method

• Learner model
• Pedagogical model
• Domain model

By Component

• Solutions
• Services

By Application

• Learning platform and virtual facilitators
• Intelligent tutoring system (ITS)
• Smart content
• Fraud and risk management
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Singapore
• South America
  • Brazil
  • Chile
  • Argentina
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
  • Qatar
• Rest of World (ROW)

This study identifies the transition from generative experimentation to agentic educational workflows as one of the prime reasons driving the global artificial intelligence (AI) market in education sector growth during the next few years. Also, hyper localization and rise of multilingual ai language tutors and integration of ai literacy and skills based microcredential economy will lead to sizable demand in the market.

The report on the global artificial intelligence (AI) market in education sector covers the following areas:

• Global artificial intelligence (AI) market in education sector sizing
• Global artificial intelligence (AI) market in education sector forecast
• Global artificial intelligence (AI) market in education sector industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global artificial intelligence (AI) market in education sector vendors that include Anthology Inc., Brainly, Carnegie Learning Inc., Chegg Inc., Cognii Inc., Coursera Inc., Duolingo Inc., Edmentum Inc., Google LLC, Grammarly Inc., Instructure Holdings Inc., Kahoot AS, Khan Academy Inc., Magic School Inc., McGraw Hill LLC, Microsoft Corp., OpenAI, Pearson Plc, Quizlet Inc., Turnitin LLC. Also, the global artificial intelligence (AI) market in education sector analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Learning Method
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Artificial Intelligence (AI) Market In Education Sector 2020 - 2024
  • Historic Market Size - Data Table on Global Artificial Intelligence (AI) Market In Education Sector 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Learning Method segment analysis 2020 - 2024
  • Historic Market Size - Learning Method Segment 2020 - 2024 ($ million)
• 5.4 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.5 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global artificial intelligence (AI) market in education sector
• 6.2 Impact of geopolitical conflict on global artificial intelligence (AI) market in education sector

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 Higher education - Market size and forecast 2025-2030
• 8.4 K-12 - Market size and forecast 2025-2030
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Learning Method

• 9.1 Market segments
• 9.2 Comparison by Learning Method
• 9.3 Learner model - Market size and forecast 2025-2030
• 9.4 Pedagogical model - Market size and forecast 2025-2030
• 9.5 Domain model - Market size and forecast 2025-2030
• 9.6 Market opportunity by Learning Method
  • Market opportunity by Learning Method ($ million)

10 Market Segmentation by Component

• 10.1 Market segments
• 10.2 Comparison by Component
• 10.3 Solutions - Market size and forecast 2025-2030
• 10.4 Services - Market size and forecast 2025-2030
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

11 Market Segmentation by Application

• 11.1 Market segments
• 11.2 Comparison by Application
• 11.3 Learning platform and virtual facilitators - Market size and forecast 2025-2030
• 11.4 Intelligent tutoring system (ITS) - Market size and forecast 2025-2030
• 11.5 Smart content - Market size and forecast 2025-2030
• 11.6 Fraud and risk management - Market size and forecast 2025-2030
• 11.7 Others - Market size and forecast 2025-2030
• 11.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 Europe - Market size and forecast 2025-2030
  • 13.4.1 Germany - Market size and forecast 2025-2030
  • 13.4.2 UK - Market size and forecast 2025-2030
  • 13.4.3 France - Market size and forecast 2025-2030
  • 13.4.4 Italy - Market size and forecast 2025-2030
  • 13.4.5 Spain - Market size and forecast 2025-2030
  • 13.4.6 The Netherlands - Market size and forecast 2025-2030
• 13.5 APAC - Market size and forecast 2025-2030
  • 13.5.1 China - Market size and forecast 2025-2030
  • 13.5.2 India - Market size and forecast 2025-2030
  • 13.5.3 Japan - Market size and forecast 2025-2030
  • 13.5.4 South Korea - Market size and forecast 2025-2030
  • 13.5.5 Australia - Market size and forecast 2025-2030
  • 13.5.6 Singapore - Market size and forecast 2025-2030
• 13.6 South America - Market size and forecast 2025-2030
  • 13.6.1 Brazil - Market size and forecast 2025-2030
  • 13.6.2 Chile - Market size and forecast 2025-2030
  • 13.6.3 Argentina - Market size and forecast 2025-2030
• 13.7 Middle East and Africa - Market size and forecast 2025-2030
  • 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.7.2 UAE - Market size and forecast 2025-2030
  • 13.7.3 South Africa - Market size and forecast 2025-2030
  • 13.7.4 Egypt - Market size and forecast 2025-2030
  • 13.7.5 Qatar - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Escalating demand for personalized and adaptive learning experiences
  • Imperative for administrative efficiency and teacher productivity
  • Strategic government initiatives and digital infrastructure development
• 14.2 Market challenges
  • Data privacy, sovereignty, and algorithmic security risks
  • Technical debt and global infrastructure divide
  • Ethical governance and preservation of human agency
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Transition from generative experimentation to agentic educational workflows
  • Hyper localization and rise of multilingual AI language tutors
  • Integration of AI literacy and skills based microcredential economy

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Anthology Inc.
  • Anthology Inc. - Overview
  • Anthology Inc. - Product / Service
  • Anthology Inc. - Key offerings
  • SWOT
• 16.5 Brainly
  • Brainly - Overview
  • Brainly - Product / Service
  • Brainly - Key offerings
  • SWOT
• 16.6 Carnegie Learning Inc.
  • Carnegie Learning Inc. - Overview
  • Carnegie Learning Inc. - Product / Service
  • Carnegie Learning Inc. - Key offerings
  • SWOT
• 16.7 Chegg Inc.
  • Chegg Inc. - Overview
  • Chegg Inc. - Business segments
  • Chegg Inc. - Key offerings
  • Chegg Inc. - Segment focus
  • SWOT
• 16.8 Cognii Inc.
  • Cognii Inc. - Overview
  • Cognii Inc. - Product / Service
  • Cognii Inc. - Key offerings
  • SWOT
• 16.9 Coursera Inc.
  • Coursera Inc. - Overview
  • Coursera Inc. - Business segments
  • Coursera Inc. - Key news
  • Coursera Inc. - Key offerings
  • Coursera Inc. - Segment focus
  • SWOT
• 16.10 Duolingo Inc.
  • Duolingo Inc. - Overview
  • Duolingo Inc. - Business segments
  • Duolingo Inc. - Key offerings
  • Duolingo Inc. - Segment focus
  • SWOT
• 16.11 Edmentum Inc.
  • Edmentum Inc. - Overview
  • Edmentum Inc. - Product / Service
  • Edmentum Inc. - Key offerings
  • SWOT
• 16.12 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 16.13 Grammarly Inc.
  • Grammarly Inc. - Overview
  • Grammarly Inc. - Product / Service
  • Grammarly Inc. - Key offerings
  • SWOT
• 16.14 Instructure Holdings Inc.
  • Instructure Holdings Inc. - Overview
  • Instructure Holdings Inc. - Product / Service
  • Instructure Holdings Inc. - Key offerings
  • SWOT
• 16.15 Kahoot AS
  • Kahoot AS - Overview
  • Kahoot AS - Product / Service
  • Kahoot AS - Key offerings
  • SWOT
• 16.16 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 16.17 OpenAI
  • OpenAI - Overview
  • OpenAI - Product / Service
  • OpenAI - Key offerings
  • SWOT
• 16.18 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations