피자 시장(2026-2030년)

The global pizza market is forecasted to grow by USD 75826.6 mn during 2025-2030, accelerating at a CAGR of 6.9% during the forecast period. The report on the global pizza market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological integration and digital ordering ecosystem, evolution of health-conscious dietary preferences and premiumization, globalization and strategic expansion of quick service networks.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global pizza market is segmented as below:

By Distribution Channel

• Quick service restaurants (QSR)
• Full-service restaurants (FSR)
• Others

By Type

• Non-vegetarian pizza
• Vegetarian pizza

By Product Type

• Fresh
• Frozen
• Chilled

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the hyper-personalization through ai and advanced data analytics as one of the prime reasons driving the global pizza market growth during the next few years. Also, integration of sustainable practices and circular economy principles and proliferation of gourmet fusion and premium fast-casual offerings will lead to sizable demand in the market.

The report on the global pizza market covers the following areas:

• Global pizza market sizing
• Global pizza market forecast
• Global pizza market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global pizza market vendors that include Blaze Pizza LLC, California Pizza Kitchen Inc., CEC Entertainment Concepts L.P., Dominos Pizza Inc., Dr. August Oetker KG, FAT Brands Inc., Food Delivery Brands Group, General Mills Inc., Hungry Howie Pizza and Subs, Jets America Inc., Little Caesar Enterprises Inc., Marcos Franchising LLC, MOD Super Fast Pizza LLC, Nestle SA, Orkla ASA, Papa Johns International Inc., Papa Murphys International, Sbarro LLC, Schwans Co., YUM Brands Inc.. Also, the global pizza market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Pizza Market 2020 - 2024
  • Historic Market Size - Data Table on Global Pizza Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Pizza Market
• 6.2 Impact of Geopolitical Conflicts on Global Pizza Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Quick service restaurants (QSR) - Market size and forecast 2025-2030
• 8.4 Full-service restaurants (FSR) - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Non-vegetarian pizza - Market size and forecast 2025-2030
• 9.4 Vegetarian pizza - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
• 10.2 Comparison by Product Type
• 10.3 Fresh - Market size and forecast 2025-2030
• 10.4 Frozen - Market size and forecast 2025-2030
• 10.5 Chilled - Market size and forecast 2025-2030
• 10.6 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 India - Market size and forecast 2025-2030
  • 12.5.2 China - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Technological integration and digital ordering ecosystem
  • Evolution of health-conscious dietary preferences and premiumization
  • Globalization and strategic expansion of quick service networks
• 13.2 Market challenges
  • Intense competition and market saturation
  • Rising operational costs and supply chain disruptions
  • Evolving consumer preferences and health consciousness
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalization through AI and advanced data analytics
  • Integration of sustainable practices and circular economy principles
  • Proliferation of gourmet fusion and premium fast-casual offerings

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Blaze Pizza LLC
  • Blaze Pizza LLC - Overview
  • Blaze Pizza LLC - Product / Service
  • Blaze Pizza LLC - Key offerings
  • SWOT
• 15.5 California Pizza Kitchen Inc.
  • California Pizza Kitchen Inc. - Overview
  • California Pizza Kitchen Inc. - Product / Service
  • California Pizza Kitchen Inc. - Key offerings
  • SWOT
• 15.6 CEC Entertainment Concepts L.P.
  • CEC Entertainment Concepts L.P. - Overview
  • CEC Entertainment Concepts L.P. - Product / Service
  • CEC Entertainment Concepts L.P. - Key offerings
  • SWOT
• 15.7 Dominos Pizza Inc.
  • Dominos Pizza Inc. - Overview
  • Dominos Pizza Inc. - Business segments
  • Dominos Pizza Inc. - Key offerings
  • Dominos Pizza Inc. - Segment focus
  • SWOT
• 15.8 Dr. August Oetker KG
  • Dr. August Oetker KG - Overview
  • Dr. August Oetker KG - Product / Service
  • Dr. August Oetker KG - Key offerings
  • SWOT
• 15.9 FAT Brands Inc.
  • FAT Brands Inc. - Overview
  • FAT Brands Inc. - Product / Service
  • FAT Brands Inc. - Key offerings
  • SWOT
• 15.10 General Mills Inc.
  • General Mills Inc. - Overview
  • General Mills Inc. - Business segments
  • General Mills Inc. - Key offerings
  • General Mills Inc. - Segment focus
  • SWOT
• 15.11 Little Caesar Enterprises Inc.
  • Little Caesar Enterprises Inc. - Overview
  • Little Caesar Enterprises Inc. - Product / Service
  • Little Caesar Enterprises Inc. - Key offerings
  • SWOT
• 15.12 Marcos Franchising LLC
  • Marcos Franchising LLC - Overview
  • Marcos Franchising LLC - Product / Service
  • Marcos Franchising LLC - Key offerings
  • SWOT
• 15.13 MOD Super Fast Pizza LLC
  • MOD Super Fast Pizza LLC - Overview
  • MOD Super Fast Pizza LLC - Product / Service
  • MOD Super Fast Pizza LLC - Key offerings
  • SWOT
• 15.14 Nestle SA
  • Nestle SA - Overview
  • Nestle SA - Business segments
  • Nestle SA - Key news
  • Nestle SA - Key offerings
  • Nestle SA - Segment focus
  • SWOT
• 15.15 Orkla ASA
  • Orkla ASA - Overview
  • Orkla ASA - Business segments
  • Orkla ASA - Key offerings
  • Orkla ASA - Segment focus
  • SWOT
• 15.16 Papa Johns International Inc.
  • Papa Johns International Inc. - Overview
  • Papa Johns International Inc. - Business segments
  • Papa Johns International Inc. - Key offerings
  • Papa Johns International Inc. - Segment focus
  • SWOT
• 15.17 Schwans Co.
  • Schwans Co. - Overview
  • Schwans Co. - Product / Service
  • Schwans Co. - Key offerings
  • SWOT
• 15.18 YUM Brands Inc.
  • YUM Brands Inc. - Overview
  • YUM Brands Inc. - Business segments
  • YUM Brands Inc. - Key offerings
  • YUM Brands Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations