전시회 기획 시장(2026-2030년)

The global exhibition organizing market is forecasted to grow by USD 8996.7 mn during 2025-2030, accelerating at a CAGR of 5.4% during the forecast period. The report on the global exhibition organizing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic integration of digital technology and data analytics, resurgence of face-to-face interaction and experiential marketing, globalization and expansion into emerging markets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global exhibition organizing market is segmented as below:

By Application

• Art exhibitions
• Academic exhibitions
• Commercial exhibitions
• Others

By Type

• From 5000-20000 sqm
• From 20000-100000 sqm
• More than 100000 sqm

By End-User

• Art and culture
• Education and career fairs
• Health and wellness
• Entertainment and media
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the hyper-personalization through ai and data-driven insights as one of the prime reasons driving the global exhibition organizing market growth during the next few years. Also, sustainability as core business imperative and rise of hybrid models and immersive digital experiences will lead to sizable demand in the market.

The report on the global exhibition organizing market covers the following areas:

• Global exhibition organizing market sizing
• Global exhibition organizing market forecast
• Global exhibition organizing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global exhibition organizing market vendors that include Clarion Events Ltd., Coex, Comexposium, Daily Mail and General Trust plc, Deutsche Messe AG, Emerald X LLC, GES, GL events Group, Hyve Group Ltd., Informa PLC, Koelnmesse GmbH, MCH Group AG, Messe Dusseldorf GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, NurnbergMesse GmbH, RELX Plc, Shepard Exposition Services, The Freeman Co., VIPARIS Group Co.. Also, the global exhibition organizing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Exhibition Organizing Market 2020 - 2024
  • Historic Market Size - Data Table on Global Exhibition Organizing Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Exhibition Organizing Market
• 6.2 Impact of Geopolitical Conflicts on Global Exhibition Organizing Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Art exhibitions - Market size and forecast 2025-2030
• 8.4 Academic exhibitions - Market size and forecast 2025-2030
• 8.5 Commercial exhibitions - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 From 5000-20000 sqm - Market size and forecast 2025-2030
• 9.4 From 20000-100000 sqm - Market size and forecast 2025-2030
• 9.5 More than 100000 sqm - Market size and forecast 2025-2030
• 9.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Art and culture - Market size and forecast 2025-2030
• 10.4 Education and career fairs - Market size and forecast 2025-2030
• 10.5 Health and wellness - Market size and forecast 2025-2030
• 10.6 Entertainment and media - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Israel - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic integration of digital technology and data analytics
  • Resurgence of face-to-face interaction and experiential marketing
  • Globalization and expansion into emerging markets
• 13.2 Market challenges
  • Navigating global economic and geopolitical uncertainty
  • Imperative of sustainability and environmental responsibility
  • Pace of technological adoption and integration
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalization through AI and data-driven insights
  • Sustainability as core business imperative
  • Rise of hybrid models and immersive digital experiences

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Clarion Events Ltd.
  • Clarion Events Ltd. - Overview
  • Clarion Events Ltd. - Product / Service
  • Clarion Events Ltd. - Key offerings
  • SWOT
• 15.5 Comexposium
  • Comexposium - Overview
  • Comexposium - Product / Service
  • Comexposium - Key offerings
  • SWOT
• 15.6 Daily Mail and General Trust plc
  • Daily Mail and General Trust plc - Overview
  • Daily Mail and General Trust plc - Product / Service
  • Daily Mail and General Trust plc - Key offerings
  • SWOT
• 15.7 Deutsche Messe AG
  • Deutsche Messe AG - Overview
  • Deutsche Messe AG - Product / Service
  • Deutsche Messe AG - Key offerings
  • SWOT
• 15.8 Emerald X LLC
  • Emerald X LLC - Overview
  • Emerald X LLC - Business segments
  • Emerald X LLC - Key offerings
  • Emerald X LLC - Segment focus
  • SWOT
• 15.9 GL events Group
  • GL events Group - Overview
  • GL events Group - Product / Service
  • GL events Group - Key offerings
  • SWOT
• 15.10 Hyve Group Ltd.
  • Hyve Group Ltd. - Overview
  • Hyve Group Ltd. - Product / Service
  • Hyve Group Ltd. - Key offerings
  • SWOT
• 15.11 Informa PLC
  • Informa PLC - Overview
  • Informa PLC - Business segments
  • Informa PLC - Key offerings
  • Informa PLC - Segment focus
  • SWOT
• 15.12 Koelnmesse GmbH
  • Koelnmesse GmbH - Overview
  • Koelnmesse GmbH - Product / Service
  • Koelnmesse GmbH - Key offerings
  • SWOT
• 15.13 MCH Group AG
  • MCH Group AG - Overview
  • MCH Group AG - Product / Service
  • MCH Group AG - Key offerings
  • SWOT
• 15.14 Messe Dusseldorf GmbH
  • Messe Dusseldorf GmbH - Overview
  • Messe Dusseldorf GmbH - Product / Service
  • Messe Dusseldorf GmbH - Key offerings
  • SWOT
• 15.15 Messe Frankfurt GmbH
  • Messe Frankfurt GmbH - Overview
  • Messe Frankfurt GmbH - Product / Service
  • Messe Frankfurt GmbH - Key offerings
  • SWOT
• 15.16 Messe Munchen GmbH
  • Messe Munchen GmbH - Overview
  • Messe Munchen GmbH - Product / Service
  • Messe Munchen GmbH - Key offerings
  • SWOT
• 15.17 NurnbergMesse GmbH
  • NurnbergMesse GmbH - Overview
  • NurnbergMesse GmbH - Product / Service
  • NurnbergMesse GmbH - Key offerings
  • SWOT
• 15.18 RELX Plc
  • RELX Plc - Overview
  • RELX Plc - Business segments
  • RELX Plc - Key offerings
  • RELX Plc - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations