크루즈 관광 시장(2026-2030년)

The global cruise tourism market is forecasted to grow by USD 35373 mn during 2025-2030, accelerating at a CAGR of 13.5% during the forecast period. The report on the global cruise tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic expansion of fleet capacity and proliferation of next-generation megaships, accelerated adoption of sustainable technologies and alternative fuel systems, diversification of guest demographic and rise of experiential luxury travel.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global cruise tourism market is segmented as below:

By Product

• Passenger tickets
• Onboard facilities

By Application

• Ocean cruising
• River cruising

By Consumer

• Mainstream
• Premium
• Budget
• Luxury

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Australia
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the strategic expansion of exclusive private destination portfolios as one of the prime reasons driving the global cruise tourism market growth during the next few years. Also, hyper-personalization via generative ai and edge computing and diversification into expedition and ultra-luxury niche segments will lead to sizable demand in the market.

The report on the global cruise tourism market covers the following areas:

• Global cruise tourism market sizing
• Global cruise tourism market forecast
• Global cruise tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global cruise tourism market vendors that include AmaWaterways, Ambassador Cruise Holidays Ltd., American Cruise Lines, Atlas Ocean Voyages, Azamara, Carnival Corp. and Plc, CroisiEurope SA, CRYSTAL CRUISES LTD, Fred Olsen Cruise Lines Ltd, Hurtigruten Group AS, KSINC, Lindblad Expeditions, MSC Mediterranean Co. SA, Norwegian Cruise Line Holdings, Royal Caribbean Group, SAGA PLC, Tallink Grupp AS, The Walt Disney Co., TUI AG, Viking Holdings Ltd. Also, the global cruise tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Consumer
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Cruise Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Cruise Tourism Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Consumer segment analysis 2020 - 2024
  • Historic Market Size - Consumer Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Cruise Tourism Market
• 6.2 Impact of Geopolitical Conflicts on Global Cruise Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Passenger tickets - Market size and forecast 2025-2030
• 8.4 Onboard facilities - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Ocean cruising - Market size and forecast 2025-2030
• 9.4 River cruising - Market size and forecast 2025-2030
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Consumer

• 10.1 Market segments
• 10.2 Comparison by Consumer
• 10.3 Mainstream - Market size and forecast 2025-2030
• 10.4 Premium - Market size and forecast 2025-2030
• 10.5 Budget - Market size and forecast 2025-2030
• 10.6 Luxury - Market size and forecast 2025-2030
• 10.7 Market opportunity by Consumer
  • Market opportunity by Consumer ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Australia - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 India - Market size and forecast 2025-2030
  • 12.5.5 South Korea - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 South Africa - Market size and forecast 2025-2030
  • 12.7.3 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic expansion of fleet capacity and proliferation of next-generation megaships
  • Accelerated adoption of sustainable technologies and alternative fuel systems
  • Diversification of guest demographic and rise of experiential luxury travel
• 13.2 Market challenges
  • Environmental regulatory compliance and sustainability mandates
  • Labor supply shortages and human capital retention
  • Geopolitical instability and operational rerouting risks
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Strategic expansion of exclusive private destination portfolios
  • Hyper-personalization via generative AI and edge computing
  • Diversification into expedition and ultra-luxury niche segments

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Carnival Corp. and Plc
  • Carnival Corp. and Plc - Overview
  • Carnival Corp. and Plc - Business segments
  • Carnival Corp. and Plc - Key offerings
  • Carnival Corp. and Plc - Segment focus
  • SWOT
• 15.5 CroisiEurope SA
  • CroisiEurope SA - Overview
  • CroisiEurope SA - Product / Service
  • CroisiEurope SA - Key offerings
  • SWOT
• 15.6 CRYSTAL CRUISES LTD
  • CRYSTAL CRUISES LTD - Overview
  • CRYSTAL CRUISES LTD - Product / Service
  • CRYSTAL CRUISES LTD - Key offerings
  • SWOT
• 15.7 Fred Olsen Cruise Lines Ltd
  • Fred Olsen Cruise Lines Ltd - Overview
  • Fred Olsen Cruise Lines Ltd - Product / Service
  • Fred Olsen Cruise Lines Ltd - Key offerings
  • SWOT
• 15.8 Hurtigruten Group AS
  • Hurtigruten Group AS - Overview
  • Hurtigruten Group AS - Product / Service
  • Hurtigruten Group AS - Key offerings
  • SWOT
• 15.9 KSINC
  • KSINC - Overview
  • KSINC - Product / Service
  • KSINC - Key offerings
  • SWOT
• 15.10 Lindblad Expeditions
  • Lindblad Expeditions - Overview
  • Lindblad Expeditions - Product / Service
  • Lindblad Expeditions - Key offerings
  • SWOT
• 15.11 MSC Mediterranean Co. SA
  • MSC Mediterranean Co. SA - Overview
  • MSC Mediterranean Co. SA - Product / Service
  • MSC Mediterranean Co. SA - Key offerings
  • SWOT
• 15.12 Norwegian Cruise Line Holdings
  • Norwegian Cruise Line Holdings - Overview
  • Norwegian Cruise Line Holdings - Business segments
  • Norwegian Cruise Line Holdings - Key offerings
  • Norwegian Cruise Line Holdings - Segment focus
  • SWOT
• 15.13 Royal Caribbean Group
  • Royal Caribbean Group - Overview
  • Royal Caribbean Group - Business segments
  • Royal Caribbean Group - Key offerings
  • Royal Caribbean Group - Segment focus
  • SWOT
• 15.14 SAGA PLC
  • SAGA PLC - Overview
  • SAGA PLC - Business segments
  • SAGA PLC - Key offerings
  • SAGA PLC - Segment focus
  • SWOT
• 15.15 Tallink Grupp AS
  • Tallink Grupp AS - Overview
  • Tallink Grupp AS - Product / Service
  • Tallink Grupp AS - Key offerings
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 TUI AG
  • TUI AG - Overview
  • TUI AG - Business segments
  • TUI AG - Key offerings
  • TUI AG - Segment focus
  • SWOT
• 15.18 Viking Holdings Ltd
  • Viking Holdings Ltd - Overview
  • Viking Holdings Ltd - Business segments
  • Viking Holdings Ltd - Key offerings
  • Viking Holdings Ltd - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations