E-Commerce 소매 시장(2026-2030년)

The global e-commerce retail market is forecasted to grow by USD 5965.2 bn during 2025-2030, accelerating at a CAGR of 13.1% during the forecast period. The report on the global e-commerce retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid advancement and adoption of ai, proliferation of social and entertainment-led commerce, continuous innovation in logistics and fulfillment technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global e-commerce retail market is segmented as below:

By Product

• Apparel and accessories
• Groceries
• Footwear
• Personal and beauty care
• Others

By Modality

• Business to business (B2B)
• Business to consumer (B2C)
• Consumer to consumer (C2C)

By Device

• Mobile
• Desktop

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • Turkey
  • South Africa
• Rest of World (ROW)

This study identifies the ascendancy of re-commerce and circular economy as one of the prime reasons driving the global e-commerce retail market growth during the next few years. Also, rise of immersive phygital retail experiences and deep integration of social commerce and shoppable entertainment will lead to sizable demand in the market.

The report on the global e-commerce retail market covers the following areas:

• Global e-commerce retail market sizing
• Global e-commerce retail market forecast
• Global e-commerce retail market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global e-commerce retail market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Carrefour SA, Costco Wholesale Corp., Coupang Inc., eBay Inc., Etsy Inc., Jumia Technologies AG, MercadoLibre Inc., Otto GmbH and Co. KG, Rakuten Group Inc., Sea Ltd., SHEIN Group Ltd, Target Corp., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE. Also, the global e-commerce retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Modality
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global E-Commerce Retail Market 2020 - 2024
  • Historic Market Size - Data Table on Global E-Commerce Retail Market 2020 - 2024 ($ billion)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.3 Modality segment analysis 2020 - 2024
  • Historic Market Size - Modality Segment 2020 - 2024 ($ billion)
• 5.4 Device segment analysis 2020 - 2024
  • Historic Market Size - Device Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global E-Commerce Retail Market
• 6.2 Impact of Geopolitical Conflicts on Global E-Commerce Retail Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Apparel and accessories - Market size and forecast 2025-2030
• 8.4 Groceries - Market size and forecast 2025-2030
• 8.5 Footwear - Market size and forecast 2025-2030
• 8.6 Personal and beauty care - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)

9 Market Segmentation by Modality

• 9.1 Market segments
• 9.2 Comparison by Modality
• 9.3 Business to business (B2B) - Market size and forecast 2025-2030
• 9.4 Business to consumer (B2C) - Market size and forecast 2025-2030
• 9.5 Consumer to consumer (C2C) - Market size and forecast 2025-2030
• 9.6 Market opportunity by Modality
  • Market opportunity by Modality ($ billion)

10 Market Segmentation by Device

• 10.1 Market segments
• 10.2 Comparison by Device
• 10.3 Mobile - Market size and forecast 2025-2030
• 10.4 Desktop - Market size and forecast 2025-2030
• 10.5 Market opportunity by Device
  • Market opportunity by Device ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 Turkey - Market size and forecast 2025-2030
  • 12.7.4 South Africa - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rapid advancement and adoption of AI
  • Proliferation of social and entertainment-led commerce
  • Continuous innovation in logistics and fulfillment technology
• 13.2 Market challenges
  • Rising logistical complexity and last-mile delivery costs
  • Intensifying competition and soaring customer acquisition costs
  • Navigating evolving data privacy regulations and cybersecurity threats
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Ascendancy of re-commerce and circular economy
  • Rise of immersive phygital retail experiences
  • Deep integration of social commerce and shoppable entertainment

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.7 Carrefour SA
  • Carrefour SA - Overview
  • Carrefour SA - Business segments
  • Carrefour SA - Key offerings
  • Carrefour SA - Segment focus
  • SWOT
• 15.8 Costco Wholesale Corp.
  • Costco Wholesale Corp. - Overview
  • Costco Wholesale Corp. - Business segments
  • Costco Wholesale Corp. - Key offerings
  • Costco Wholesale Corp. - Segment focus
  • SWOT
• 15.9 Coupang Inc.
  • Coupang Inc. - Overview
  • Coupang Inc. - Business segments
  • Coupang Inc. - Key offerings
  • Coupang Inc. - Segment focus
  • SWOT
• 15.10 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.11 MercadoLibre Inc.
  • MercadoLibre Inc. - Overview
  • MercadoLibre Inc. - Business segments
  • MercadoLibre Inc. - Key offerings
  • MercadoLibre Inc. - Segment focus
  • SWOT
• 15.12 Otto GmbH and Co. KG
  • Otto GmbH and Co. KG - Overview
  • Otto GmbH and Co. KG - Product / Service
  • Otto GmbH and Co. KG - Key offerings
  • SWOT
• 15.13 Rakuten Group Inc.
  • Rakuten Group Inc. - Overview
  • Rakuten Group Inc. - Business segments
  • Rakuten Group Inc. - Key offerings
  • Rakuten Group Inc. - Segment focus
  • SWOT
• 15.14 Sea Ltd.
  • Sea Ltd. - Overview
  • Sea Ltd. - Business segments
  • Sea Ltd. - Key offerings
  • Sea Ltd. - Segment focus
  • SWOT
• 15.15 Target Corp.
  • Target Corp. - Overview
  • Target Corp. - Product / Service
  • Target Corp. - Key offerings
  • SWOT
• 15.16 The Home Depot Inc.
  • The Home Depot Inc. - Overview
  • The Home Depot Inc. - Business segments
  • The Home Depot Inc. - Key offerings
  • The Home Depot Inc. - Segment focus
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Zalando SE
  • Zalando SE - Overview
  • Zalando SE - Business segments
  • Zalando SE - Key offerings
  • Zalando SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations