스톡 영상 시장(2026-2030년)

The global stock video market is forecasted to grow by USD 509.1 mn during 2025-2030, accelerating at a CAGR of 9.6% during the forecast period. The report on the global stock video market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of connected television advertising, surge of e-learning video integration, proliferation of vertical video formats.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global stock video market is segmented as below:

By Application

• Commercial
• Editorial

By Image Source

• Macrostock
• Microstock

By License Model

• RM
• RF

By Type

• Subscription
• Pay per download
• Enterprise licensing

By Distribution Channel

• Stock video platforms
• Social media and creator platforms
• Direct sales and agencies
• Cloud-based video libraries

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the surge in short-form content consumption as one of the prime reasons driving the global stock video market growth during the next few years. Also, expansion of decentralized creative teams and rise of sustainable production practices will lead to sizable demand in the market.

The report on the global stock video market covers the following areas:

• Global stock video market sizing
• Global stock video market forecast
• Global stock video market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global stock video market vendors that include Adobe Inc., Alamy Ltd., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., FilmPac LLC, Freepik Co. S.L, Getty Images Holdings Inc., Kino Library Ltd., MotionElements Pte. Ltd., NatureFootage Inc., Newsflare Ltd., Nimia Inc., Raw Film, Science Photo Library Ltd., Shutterstock Inc., Stocksy United, Storyblocks Inc., Vimeo Inc.. Also, the global stock video market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Image Source
  • Executive Summary - Chart on Market Segmentation by License Model
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Stock Video Market 2020 - 2024
  • Historic Market Size - Data Table on Global Stock Video Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Image Source segment analysis 2020 - 2024
  • Historic Market Size - Image Source Segment 2020 - 2024 ($ million)
• 5.4 License Model segment analysis 2020 - 2024
  • Historic Market Size - License Model Segment 2020 - 2024 ($ million)
• 5.5 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.6 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.7 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.8 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Stock Video Market
• 6.2 Impact of geopolitical conflicts on Global Stock Video Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Commercial - Market size and forecast 2025-2030
• 8.4 Editorial - Market size and forecast 2025-2030
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Image Source

• 9.1 Market segments
• 9.2 Comparison by Image Source
• 9.3 Macrostock - Market size and forecast 2025-2030
• 9.4 Microstock - Market size and forecast 2025-2030
• 9.5 Market opportunity by Image Source
  • Market opportunity by Image Source ($ million)

10 Market Segmentation by License Model

• 10.1 Market segments
• 10.2 Comparison by License Model
• 10.3 RM - Market size and forecast 2025-2030
• 10.4 RF - Market size and forecast 2025-2030
• 10.5 Market opportunity by License Model
  • Market opportunity by License Model ($ million)

11 Market Segmentation by Type

• 11.1 Market segments
• 11.2 Comparison by Type
• 11.3 Subscription - Market size and forecast 2025-2030
• 11.4 Pay per download - Market size and forecast 2025-2030
• 11.5 Enterprise licensing - Market size and forecast 2025-2030
• 11.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

12 Market Segmentation by Distribution Channel

• 12.1 Market segments
• 12.2 Comparison by Distribution Channel
• 12.3 Stock video platforms - Market size and forecast 2025-2030
• 12.4 Social media and creator platforms - Market size and forecast 2025-2030
• 12.5 Direct sales and agencies - Market size and forecast 2025-2030
• 12.6 Cloud-based video libraries - Market size and forecast 2025-2030
• 12.7 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

13 Customer Landscape

• 13.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

14 Geographic Landscape

• 14.1 Geographic segmentation
• 14.2 Geographic comparison
• 14.3 North America - Market size and forecast 2025-2030
  • 14.3.1 US - Market size and forecast 2025-2030
  • 14.3.2 Canada - Market size and forecast 2025-2030
  • 14.3.3 Mexico - Market size and forecast 2025-2030
• 14.4 Europe - Market size and forecast 2025-2030
  • 14.4.1 Germany - Market size and forecast 2025-2030
  • 14.4.2 UK - Market size and forecast 2025-2030
  • 14.4.3 France - Market size and forecast 2025-2030
  • 14.4.4 Italy - Market size and forecast 2025-2030
  • 14.4.5 Spain - Market size and forecast 2025-2030
  • 14.4.6 The Netherlands - Market size and forecast 2025-2030
• 14.5 APAC - Market size and forecast 2025-2030
  • 14.5.1 China - Market size and forecast 2025-2030
  • 14.5.2 Japan - Market size and forecast 2025-2030
  • 14.5.3 India - Market size and forecast 2025-2030
  • 14.5.4 South Korea - Market size and forecast 2025-2030
  • 14.5.5 Australia - Market size and forecast 2025-2030
  • 14.5.6 Indonesia - Market size and forecast 2025-2030
• 14.6 Middle East and Africa - Market size and forecast 2025-2030
  • 14.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 14.6.2 UAE - Market size and forecast 2025-2030
  • 14.6.3 South Africa - Market size and forecast 2025-2030
  • 14.6.4 Israel - Market size and forecast 2025-2030
  • 14.6.5 Turkey - Market size and forecast 2025-2030
• 14.7 South America - Market size and forecast 2025-2030
  • 14.7.1 Brazil - Market size and forecast 2025-2030
  • 14.7.2 Argentina - Market size and forecast 2025-2030
  • 14.7.3 Chile - Market size and forecast 2025-2030
• 14.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

15 Drivers, Challenges, and Opportunity

• 15.1 Market drivers
  • Proliferation of connected television advertising
  • Surge of E-learning video integration
  • Proliferation of vertical video formats
• 15.2 Market challenges
  • Generative AI market disruption
  • Complex copyright and licensing compliance
  • Oversaturation and content quality inconsistency
• 15.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 15.4 Market opportunities
  • Surge in short-form content consumption
  • Expansion of decentralized creative teams
  • Rise of sustainable production practices

16 Competitive Landscape

• 16.1 Overview
• 16.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 16.3 Landscape disruption
  • Overview on factors of disruption
• 16.4 Industry risks
  • Impact of key risks on business

17 Competitive Analysis

• 17.1 Companies profiled
  • Companies covered
• 17.2 Company ranking index
  • Company ranking index
• 17.3 Market positioning of companies
  • Matrix on companies position and classification
• 17.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 17.5 Alamy Ltd.
  • Alamy Ltd. - Overview
  • Alamy Ltd. - Product / Service
  • Alamy Ltd. - Key offerings
  • SWOT
• 17.6 Canva Pty Ltd.
  • Canva Pty Ltd. - Overview
  • Canva Pty Ltd. - Product / Service
  • Canva Pty Ltd. - Key offerings
  • SWOT
• 17.7 Eezy Inc.
  • Eezy Inc. - Overview
  • Eezy Inc. - Product / Service
  • Eezy Inc. - Key offerings
  • SWOT
• 17.8 Freepik Co. S.L
  • Freepik Co. S.L - Overview
  • Freepik Co. S.L - Product / Service
  • Freepik Co. S.L - Key offerings
  • SWOT
• 17.9 Getty Images Holdings Inc.
  • Getty Images Holdings Inc. - Overview
  • Getty Images Holdings Inc. - Product / Service
  • Getty Images Holdings Inc. - Key news
  • Getty Images Holdings Inc. - Key offerings
  • SWOT
• 17.10 NatureFootage Inc.
  • NatureFootage Inc. - Overview
  • NatureFootage Inc. - Product / Service
  • NatureFootage Inc. - Key offerings
  • SWOT
• 17.11 Newsflare Ltd.
  • Newsflare Ltd. - Overview
  • Newsflare Ltd. - Product / Service
  • Newsflare Ltd. - Key offerings
  • SWOT
• 17.12 Nimia Inc.
  • Nimia Inc. - Overview
  • Nimia Inc. - Product / Service
  • Nimia Inc. - Key offerings
  • SWOT
• 17.13 Raw Film
  • Raw Film - Overview
  • Raw Film - Product / Service
  • Raw Film - Key offerings
  • SWOT
• 17.14 Science Photo Library Ltd.
  • Science Photo Library Ltd. - Overview
  • Science Photo Library Ltd. - Product / Service
  • Science Photo Library Ltd. - Key offerings
  • SWOT
• 17.15 Shutterstock Inc.
  • Shutterstock Inc. - Overview
  • Shutterstock Inc. - Product / Service
  • Shutterstock Inc. - Key offerings
  • SWOT
• 17.16 Stocksy United
  • Stocksy United - Overview
  • Stocksy United - Product / Service
  • Stocksy United - Key offerings
  • SWOT
• 17.17 Storyblocks Inc.
  • Storyblocks Inc. - Overview
  • Storyblocks Inc. - Product / Service
  • Storyblocks Inc. - Key offerings
  • SWOT
• 17.18 Vimeo Inc.
  • Vimeo Inc. - Overview
  • Vimeo Inc. - Product / Service
  • Vimeo Inc. - Key offerings
  • SWOT

18 Appendix

• 18.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 18.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 18.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 18.4 Research methodology
  • Research methodology
• 18.5 Data procurement
  • Information sources
• 18.6 Data validation
  • Data validation
• 18.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 18.8 Data synthesis
  • Data synthesis
• 18.9 360 degree market analysis
  • 360 degree market analysis
• 18.10 List of abbreviations
  • List of abbreviations