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시장보고서
상품코드
2109389
A2P(Application-To-Person) SMS 시장(2026-2030년)Global Application-To-Person (A2P) Sms Market 2026-2030 |
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세계의 A2P(Application-To-Person) SMS 시장은 2025-2030년 156억 360만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 4.5%를 기록할 전망입니다.
본 보고서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론 약 25개 업체에 대한 분석을 제공합니다.
본 보고서에서는 현재 시장 상황, 최신 시장 동향 및 촉진요인, 그리고 전반적인 시장 환경에 대한 최신 분석을 제공합니다. 이 시장의 성장은 기업의 모바일 인증 요구 사항 증가, 디지털 커머스 및 고객 참여 생태계의 확대, 클라우드 기반 통신 플랫폼의 채택 확대로 인해 주도되고 있습니다.
본 조사는 업계 주요 관계자로부터 얻은 정보를 포함한 1차 정보와 2차 정보를 객관적으로 결합하여 수행되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문별 데이터, 그리고 벤더 현황이 수록되어 있습니다. 또한, 시장 규모 분석 및 예측 데이터도 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 종료연도 | 2030년 |
| 조사 대상 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| YOY 2026 | 4.3% |
| CAGR | 4.5% |
| 증가액 | 156억 360만 달러 |
본 조사에서는 리치 커뮤니케이션 서비스의 통합이 점점 더 보편화되고 있는 점이 향후 수년간 전 세계 용도-투-퍼슨(A2P) SMS 시장의 성장을 견인하는 주요 요인 중 하나라고 지적하고 있습니다. 또한, 옴니채널 커뮤니케이션 오케스트레이션의 활용 확대와 업계 특화형 메시징 용도의 보급으로 인해 시장에서 상당한 수요가 발생할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 컴포넌트별
제9장 시장 세분화 : 용도별
제10장 시장 세분화 : 최종사용자별
제11장 고객 현황
제12장 지역별 상황
제13장 성장 촉진요인, 과제 및 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
LSH 26.08.18The global application-to-person (A2P) sms market is forecasted to grow by USD 15603.6 mn during 2025-2030, accelerating at a CAGR of 4.5% during the forecast period. The report on the global application-to-person (A2P) sms market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing enterprise mobile authentication requirements, expansion of digital commerce and customer engagement ecosystems, increasing adoption of cloud based communication platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 4.3% |
| CAGR | 4.5% |
| Incremental Value | $15603.6 mn |
Technavio's global application-to-person (A2P) sms market is segmented as below:
By Component
- Platform
- Service
By Application
- Promotional campaigns
- CRM
- Pushed content
- Interactive services
- Others
By End-User
- BFSI
- Retail
- Healthcare
- Government
- Others
Geography
- APAC
- China
- Japan
- India
- South Korea
- Indonesia
- Australia
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the growing adoption of rich communication services integration as one of the prime reasons driving the global application-to-person (A2P) sms market growth during the next few years. Also, increasing use of omnichannel communication orchestration and expansion of industry specific messaging applications will lead to sizable demand in the market.
The report on the global application-to-person (A2P) sms market covers the following areas:
- Global application-to-person (A2P) sms market sizing
- Global application-to-person (A2P) sms market forecast
- Global application-to-person (A2P) sms market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global application-to-person (A2P) sms market vendors that include 8x8 Inc., BICS SA, Bird Holding B.V., CM.com NV, Gupshup Inc., Infobip Ltd., LINK Mobility Group Holding ASA, Orange SA, Plivo Inc., Route Mobile Ltd., Sinch AB, Soprano Design Pty Ltd, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., TeleSign Corp., Twilio Inc., tyntec GmbH Hofmannstrasse, Vodafone Group Plc, Vonage Holdings Corp.. Also, the global application-to-person (A2P) sms market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Application-To-Person (A2P) SMS Market 2020 - 2024
- Historic Market Size - Data Table on Global Application-To-Person (A2P) SMS Market 2020 - 2024 ($ million)
- 5.2 Component segment analysis 2020 - 2024
- Historic Market Size - Component Segment 2020 - 2024 ($ million)
- 5.3 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
- 5.4 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Application-to-Person (A2P) SMS Market
- 6.2 Impact of Geopolitical Conflicts for Global Application-to-Person (A2P) SMS Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Component
- 8.1 Market segments
- 8.2 Comparison by Component
- 8.3 Platform - Market size and forecast 2025-2030
- 8.4 Service - Market size and forecast 2025-2030
- 8.5 Market opportunity by Component
- Market opportunity by Component ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- 9.2 Comparison by Application
- 9.3 Promotional campaigns - Market size and forecast 2025-2030
- 9.4 CRM - Market size and forecast 2025-2030
- 9.5 Pushed content - Market size and forecast 2025-2030
- 9.6 Interactive services - Market size and forecast 2025-2030
- 9.7 Others - Market size and forecast 2025-2030
- 9.8 Market opportunity by Application
- Market opportunity by Application ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- 10.2 Comparison by End-user
- 10.3 BFSI - Market size and forecast 2025-2030
- 10.4 Retail - Market size and forecast 2025-2030
- 10.5 Healthcare - Market size and forecast 2025-2030
- 10.6 Government - Market size and forecast 2025-2030
- 10.7 Others - Market size and forecast 2025-2030
- 10.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 APAC - Market size and forecast 2025-2030
- 12.3.1 China - Market size and forecast 2025-2030
- 12.3.2 Japan - Market size and forecast 2025-2030
- 12.3.3 India - Market size and forecast 2025-2030
- 12.3.4 South Korea - Market size and forecast 2025-2030
- 12.3.5 Indonesia - Market size and forecast 2025-2030
- 12.3.6 Australia - Market size and forecast 2025-2030
- 12.4 North America - Market size and forecast 2025-2030
- 12.4.1 US - Market size and forecast 2025-2030
- 12.4.2 Canada - Market size and forecast 2025-2030
- 12.4.3 Mexico - Market size and forecast 2025-2030
- 12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 Germany - Market size and forecast 2025-2030
- 12.5.2 UK - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Israel - Market size and forecast 2025-2030
- 12.7.5 Turkey - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Growing enterprise mobile authentication requirements
- Expansion of digital commerce and customer engagement ecosystems
- Increasing adoption of cloud based communication platforms
- 13.2 Market challenges
- Message fraud and traffic integrity concerns
- Regulatory compliance complexity across regions
- Competition from alternative digital communication channels
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Growing adoption of rich communication services integration
- Increasing use of omnichannel communication orchestration
- Expansion of industry specific messaging applications
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 8x8 Inc.
- 8x8 Inc. - Overview
- 8x8 Inc. - Product / Service
- 8x8 Inc. - Key news
- 8x8 Inc. - Key offerings
- SWOT
- 15.5 BICS SA
- BICS SA - Overview
- BICS SA - Product / Service
- BICS SA - Key offerings
- SWOT
- 15.6 Bird Holding B.V.
- Bird Holding B.V. - Overview
- Bird Holding B.V. - Product / Service
- Bird Holding B.V. - Key offerings
- SWOT
- 15.7 CM.com NV
- CM.com NV - Overview
- CM.com NV - Business segments
- CM.com NV - Key offerings
- CM.com NV - Segment focus
- SWOT
- 15.8 LINK Mobility Group Holding ASA
- LINK Mobility Group Holding ASA - Overview
- LINK Mobility Group Holding ASA - Business segments
- LINK Mobility Group Holding ASA - Key offerings
- LINK Mobility Group Holding ASA - Segment focus
- SWOT
- 15.9 Orange SA
- Orange SA - Overview
- Orange SA - Business segments
- Orange SA - Key offerings
- Orange SA - Segment focus
- SWOT
- 15.10 Route Mobile Ltd.
- Route Mobile Ltd. - Overview
- Route Mobile Ltd. - Product / Service
- Route Mobile Ltd. - Key offerings
- SWOT
- 15.11 Sinch AB
- Sinch AB - Overview
- Sinch AB - Business segments
- Sinch AB - Key offerings
- Sinch AB - Segment focus
- SWOT
- 15.12 Syniverse Technologies LLC
- Syniverse Technologies LLC - Overview
- Syniverse Technologies LLC - Product / Service
- Syniverse Technologies LLC - Key offerings
- SWOT
- 15.13 Tanla Solutions Ltd.
- Tanla Solutions Ltd. - Overview
- Tanla Solutions Ltd. - Business segments
- Tanla Solutions Ltd. - Key offerings
- Tanla Solutions Ltd. - Segment focus
- SWOT
- 15.14 Tata Communications Ltd.
- Tata Communications Ltd. - Overview
- Tata Communications Ltd. - Business segments
- Tata Communications Ltd. - Key offerings
- Tata Communications Ltd. - Segment focus
- SWOT
- 15.15 TeleSign Corp.
- TeleSign Corp. - Overview
- TeleSign Corp. - Product / Service
- TeleSign Corp. - Key offerings
- SWOT
- 15.16 Twilio Inc.
- Twilio Inc. - Overview
- Twilio Inc. - Business segments
- Twilio Inc. - Key news
- Twilio Inc. - Key offerings
- Twilio Inc. - Segment focus
- SWOT
- 15.17 Vodafone Group Plc
- Vodafone Group Plc - Overview
- Vodafone Group Plc - Business segments
- Vodafone Group Plc - Key offerings
- Vodafone Group Plc - Segment focus
- SWOT
- 15.18 Vonage Holdings Corp.
- Vonage Holdings Corp. - Overview
- Vonage Holdings Corp. - Product / Service
- Vonage Holdings Corp. - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
