피트니스 장비 시장(2026-2030년)

The global fitness equipment market is forecasted to grow by USD 4667.7 mn during 2025-2030, accelerating at a CAGR of 6.1% during the forecast period. The report on the global fitness equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising global health awareness and chronic disease prevention, technological convergence and proliferation of connected fitness ecosystems, expansion of corporate wellness programs and commercial infrastructure development.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global fitness equipment market is segmented as below:

By Product

• Cardiovascular training equipment
• Strength training equipment
• Others

By End-User

• Individual users
• Health clubs and gyms

By Price

• Mass
• Premium

By Distribution Channel

• Offline
• Online

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the accelerated integration of gamification and vr training ecosystems as one of the prime reasons driving the global fitness equipment market growth during the next few years. Also, emergence of ai driven hyper-personalization and biometric adjustments and rising demand for space-efficient eco-friendly and self-powered machinery will lead to sizable demand in the market.

The report on the global fitness equipment market covers the following areas:

• Global fitness equipment market sizing
• Global fitness equipment market forecast
• Global fitness equipment market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global fitness equipment market vendors that include BH Fitness, BowFlex Inc., Concept2 Inc., Core Health and Fitness LLC, Cosco India Ltd., GOSportsArt, gym80 International GmbH, Hoist Fitness Systems Inc., iFIT Health and Fitness Inc., Impulse Health Tech Co Ltd, JERAI FITNESS PVT. LTD, Johnson Health Tech Co. Ltd., Life Fitness, Panatta Srl, PowerMax Fitness, Precor Inc., Rogue Fitness, Shuhua Sports Co Ltd, Technogym S.p.A., Torque Fitness, True Fitness Technology Inc., VIVA FITNESS. Also, the global fitness equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Price
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Fitness Equipment Market 2020 - 2024
  • Historic Market Size - Data Table on Global Fitness Equipment Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Price segment analysis 2020 - 2024
  • Historic Market Size - Price Segment 2020 - 2024 ($ million)
• 5.5 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global fitness equipment market
• 6.2 Impact of geopolitical conflicts on global fitness equipment market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Cardiovascular training equipment - Market size and forecast 2025-2030
• 8.4 Strength training equipment - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Individual users - Market size and forecast 2025-2030
• 9.4 Health clubs and gyms - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Price

• 10.1 Market segments
• 10.2 Comparison by Price
• 10.3 Mass - Market size and forecast 2025-2030
• 10.4 Premium - Market size and forecast 2025-2030
• 10.5 Market opportunity by Price
  • Market opportunity by Price ($ million)

11 Market Segmentation by Distribution Channel

• 11.1 Market segments
• 11.2 Comparison by Distribution Channel
• 11.3 Offline - Market size and forecast 2025-2030
• 11.4 Online - Market size and forecast 2025-2030
• 11.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 APAC - Market size and forecast 2025-2030
  • 13.4.1 China - Market size and forecast 2025-2030
  • 13.4.2 Japan - Market size and forecast 2025-2030
  • 13.4.3 India - Market size and forecast 2025-2030
  • 13.4.4 South Korea - Market size and forecast 2025-2030
  • 13.4.5 Australia - Market size and forecast 2025-2030
  • 13.4.6 Indonesia - Market size and forecast 2025-2030
• 13.5 Europe - Market size and forecast 2025-2030
  • 13.5.1 Germany - Market size and forecast 2025-2030
  • 13.5.2 UK - Market size and forecast 2025-2030
  • 13.5.3 France - Market size and forecast 2025-2030
  • 13.5.4 Italy - Market size and forecast 2025-2030
  • 13.5.5 Spain - Market size and forecast 2025-2030
  • 13.5.6 The Netherlands - Market size and forecast 2025-2030
• 13.6 Middle East and Africa - Market size and forecast 2025-2030
  • 13.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.6.2 UAE - Market size and forecast 2025-2030
  • 13.6.3 South Africa - Market size and forecast 2025-2030
  • 13.6.4 Turkey - Market size and forecast 2025-2030
  • 13.6.5 Egypt - Market size and forecast 2025-2030
• 13.7 South America - Market size and forecast 2025-2030
  • 13.7.1 Brazil - Market size and forecast 2025-2030
  • 13.7.2 Argentina - Market size and forecast 2025-2030
  • 13.7.3 Chile - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Rising global health awareness and chronic disease prevention
  • Technological convergence and proliferation of connected fitness ecosystems
  • Expansion of corporate wellness programs and commercial infrastructure development
• 14.2 Market challenges
  • High industry saturation and shifting consumer preferences toward minimalist training formats
  • Severe supply chain disruptions and fluctuating component procurement costs
  • Heightened regulatory compliance mandates and quality control vulnerabilities
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Accelerated integration of gamification and VR training ecosystems
  • Emergence of AI driven hyper-personalization and biometric adjustments
  • Rising demand for space-efficient eco-friendly and self-powered machinery

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 BH Fitness
  • BH Fitness - Overview
  • BH Fitness - Product / Service
  • BH Fitness - Key offerings
  • SWOT
• 16.5 BowFlex Inc.
  • BowFlex Inc. - Overview
  • BowFlex Inc. - Product / Service
  • BowFlex Inc. - Key offerings
  • SWOT
• 16.6 Concept2 Inc.
  • Concept2 Inc. - Overview
  • Concept2 Inc. - Product / Service
  • Concept2 Inc. - Key offerings
  • SWOT
• 16.7 Core Health and Fitness LLC
  • Core Health and Fitness LLC - Overview
  • Core Health and Fitness LLC - Product / Service
  • Core Health and Fitness LLC - Key offerings
  • SWOT
• 16.8 Cosco India Ltd.
  • Cosco India Ltd. - Overview
  • Cosco India Ltd. - Business segments
  • Cosco India Ltd. - Key offerings
  • Cosco India Ltd. - Segment focus
  • SWOT
• 16.9 iFIT Health and Fitness Inc.
  • iFIT Health and Fitness Inc. - Overview
  • iFIT Health and Fitness Inc. - Product / Service
  • iFIT Health and Fitness Inc. - Key offerings
  • SWOT
• 16.10 Impulse Health Tech Co Ltd
  • Impulse Health Tech Co Ltd - Overview
  • Impulse Health Tech Co Ltd - Product / Service
  • Impulse Health Tech Co Ltd - Key offerings
  • SWOT
• 16.11 JERAI FITNESS PVT. LTD
  • JERAI FITNESS PVT. LTD - Overview
  • JERAI FITNESS PVT. LTD - Product / Service
  • JERAI FITNESS PVT. LTD - Key offerings
  • SWOT
• 16.12 Johnson Health Tech Co. Ltd.
  • Johnson Health Tech Co. Ltd. - Overview
  • Johnson Health Tech Co. Ltd. - Business segments
  • Johnson Health Tech Co. Ltd. - Key offerings
  • Johnson Health Tech Co. Ltd. - Segment focus
  • SWOT
• 16.13 Life Fitness
  • Life Fitness - Overview
  • Life Fitness - Product / Service
  • Life Fitness - Key offerings
  • SWOT
• 16.14 Panatta Srl
  • Panatta Srl - Overview
  • Panatta Srl - Product / Service
  • Panatta Srl - Key offerings
  • SWOT
• 16.15 PowerMax Fitness
  • PowerMax Fitness - Overview
  • PowerMax Fitness - Product / Service
  • PowerMax Fitness - Key offerings
  • SWOT
• 16.16 Precor Inc.
  • Precor Inc. - Overview
  • Precor Inc. - Product / Service
  • Precor Inc. - Key offerings
  • SWOT
• 16.17 Shuhua Sports Co Ltd
  • Shuhua Sports Co Ltd - Overview
  • Shuhua Sports Co Ltd - Product / Service
  • Shuhua Sports Co Ltd - Key offerings
  • SWOT
• 16.18 Technogym S.p.A.
  • Technogym S.p.A. - Overview
  • Technogym S.p.A. - Business segments
  • Technogym S.p.A. - Key news
  • Technogym S.p.A. - Key offerings
  • Technogym S.p.A. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations