스포츠 분야 인공지능(AI) 시장(2026-2030년)

The global artificial intelligence (AI) in sports market is forecasted to grow by USD 10974.4 mn during 2025-2030, accelerating at a CAGR of 33.9% during the forecast period. The report on the global artificial intelligence (AI) in sports market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for real time predictive analytics enhancing athletic performance, rising operational investments towards ai powered fan engagement solutions globally, expansion of automated officiating technologies streamlining complex match operations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global artificial intelligence (AI) in sports market is segmented as below:

By Type

• Football
• Cricket
• Tennis
• Basketball
• Others

By Component

• Software
• Service

By Deployment

• On-premise
• Cloud

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Qatar
  • Egypt
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the rapid integration of generative conversational assistants within broadcast media architecture as one of the prime reasons driving the global artificial intelligence (AI) in sports market growth during the next few years. Also, deployment of ai driven computer vision systems for injury prevention and adoption of multi agent systems automating strategic stadium event logistics will lead to sizable demand in the market.

The report on the global artificial intelligence (AI) in sports market covers the following areas:

• Global artificial intelligence (AI) in sports market sizing
• Global artificial intelligence (AI) in sports market forecast
• Global artificial intelligence (AI) in sports market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global artificial intelligence (AI) in sports market vendors that include Agile Sports Technologies Inc., Amazon Web Services Inc., Genius Sports Ltd, Hawk Eye Innovations Ltd., IBM Corp., Intel Corp., Kinexon GmbH, Kitman Labs Ltd, Microsoft Corp., Oracle Corp., PlaySight Interactive Ltd., Rezzil, SAP SE, ShotTracker, SkillCorner SAS, Sportradar Group AG, The Nielsen Co. LLC, TrackMan AS, Veo Technologies ApS, WSC Sports Technologies Ltd.. Also, the global artificial intelligence (AI) in sports market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Artificial Intelligence (AI) In Sports Market 2020 - 2024
  • Historic Market Size - Data Table on Global Artificial Intelligence (AI) In Sports Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.4 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of geopolitical conflicts on global artificial intelligence (AI) in sports market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Football - Market size and forecast 2025-2030
• 8.4 Cricket - Market size and forecast 2025-2030
• 8.5 Tennis - Market size and forecast 2025-2030
• 8.6 Basketball - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
• 9.2 Comparison by Component
• 9.3 Software - Market size and forecast 2025-2030
• 9.4 Service - Market size and forecast 2025-2030
• 9.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

10 Market Segmentation by Deployment

• 10.1 Market segments
• 10.2 Comparison by Deployment
• 10.3 On-premise - Market size and forecast 2025-2030
• 10.4 Cloud - Market size and forecast 2025-2030
• 10.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Spain - Market size and forecast 2025-2030
  • 12.4.5 Italy - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 Australia - Market size and forecast 2025-2030
  • 12.5.5 South Korea - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Qatar - Market size and forecast 2025-2030
  • 12.6.5 Egypt - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising demand for real time predictive analytics enhancing athletic performance
  • Rising operational investments towards ai powered fan engagement solutions globally
  • Expansion of automated officiating technologies streamlining complex match operations
• 13.2 Market challenges
  • High data privacy concerns regarding athletic biometric information collection practices
  • High system integration costs restricting technology adoption across midsize leagues
  • Lack of standardized technical frameworks impairing platform interoperability across sports
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rapid integration of generative conversational assistants within broadcast media architecture
  • Deployment of AI driven computer vision systems for injury prevention
  • Adoption of multi agent systems automating strategic stadium event logistics

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Agile Sports Technologies Inc.
  • Agile Sports Technologies Inc. - Overview
  • Agile Sports Technologies Inc. - Product / Service
  • Agile Sports Technologies Inc. - Key offerings
  • SWOT
• 15.5 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 15.6 Genius Sports Ltd
  • Genius Sports Ltd - Overview
  • Genius Sports Ltd - Business segments
  • Genius Sports Ltd - Key offerings
  • Genius Sports Ltd - Segment focus
  • SWOT
• 15.7 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.8 Intel Corp.
  • Intel Corp. - Overview
  • Intel Corp. - Business segments
  • Intel Corp. - Key news
  • Intel Corp. - Key offerings
  • Intel Corp. - Segment focus
  • SWOT
• 15.9 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.10 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.11 PlaySight Interactive Ltd.
  • PlaySight Interactive Ltd. - Overview
  • PlaySight Interactive Ltd. - Product / Service
  • PlaySight Interactive Ltd. - Key offerings
  • SWOT
• 15.12 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.13 SkillCorner SAS
  • SkillCorner SAS - Overview
  • SkillCorner SAS - Product / Service
  • SkillCorner SAS - Key offerings
  • SWOT
• 15.14 Sportradar Group AG
  • Sportradar Group AG - Overview
  • Sportradar Group AG - Product / Service
  • Sportradar Group AG - Key offerings
  • SWOT
• 15.15 The Nielsen Co. LLC
  • The Nielsen Co. LLC - Overview
  • The Nielsen Co. LLC - Product / Service
  • The Nielsen Co. LLC - Key offerings
  • SWOT
• 15.16 TrackMan AS
  • TrackMan AS - Overview
  • TrackMan AS - Product / Service
  • TrackMan AS - Key offerings
  • SWOT
• 15.17 Veo Technologies ApS
  • Veo Technologies ApS - Overview
  • Veo Technologies ApS - Product / Service
  • Veo Technologies ApS - Key offerings
  • SWOT
• 15.18 WSC Sports Technologies Ltd.
  • WSC Sports Technologies Ltd. - Overview
  • WSC Sports Technologies Ltd. - Product / Service
  • WSC Sports Technologies Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations