와인 관광 시장(2026-2030년)

The global wine tourism market is forecasted to grow by USD 13927.1 mn during 2025-2030, accelerating at a CAGR of 13.8% during the forecast period. The report on the global wine tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for experiential travel, integration of sustainable practices, expansion of digital booking platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global wine tourism market is segmented as below:

By Event Type

• Wine tastings and tours
• Wine festivals and events

By Channel

• Offline
• Online

By Type

• Domestic
• International

Geography

• Europe
  • France
  • Italy
  • Spain
  • Germany
  • UK
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • Australia
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of wellness and adventure as one of the prime reasons driving the global wine tourism market growth during the next few years. Also, rise of culinary and gastronomy and expansion of wine festivals and events will lead to sizable demand in the market.

The report on the global wine tourism market covers the following areas:

• Global wine tourism market sizing
• Global wine tourism market forecast
• Global wine tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global wine tourism market vendors that include Abercrombie and Kent, Airbnb Inc., Backroads Inc., BKWine AB, Butterfield and Robinson Inc., Cellar Tours, Classic Journeys LLC, Collette Travel Service Inc., Context Travel LLC, Expedia Group Inc., G Adventures Inc., GetYourGuide GmbH, Gourmet On Tour Ltd., Intrepid Group Pty Ltd., Klook Travel Technology Ltd, SmoothRed Ltd., TCS World Travel Inc., TourRadar GmbH, Trafalgar, TripAdvisor Inc., VBT Bicycling Vacations, Wine Paths SAS, Winerist Ltd., Zephyr Adventures LLC. Also, the global wine tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Event Type
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Wine Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Wine Tourism Market 2020 - 2024 ($ million)
• 5.2 Event Type segment analysis 2020 - 2024
  • Historic Market Size - Event Type Segment 2020 - 2024 ($ million)
• 5.3 Channel segment analysis 2020 - 2024
  • Historic Market Size - Channel Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Wine Tourism Market
• 6.2 Impact of geopolitical conflicts on Global Wine Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Event Type

• 8.1 Market segments
• 8.2 Comparison by Event Type
• 8.3 Wine tastings and tours - Market size and forecast 2025-2030
• 8.4 Wine festivals and events - Market size and forecast 2025-2030
• 8.5 Market opportunity by Event Type
  • Market opportunity by Event Type ($ million)

9 Market Segmentation by Channel

• 9.1 Market segments
• 9.2 Comparison by Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Channel
  • Market opportunity by Channel ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Domestic - Market size and forecast 2025-2030
• 10.4 International - Market size and forecast 2025-2030
• 10.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 France - Market size and forecast 2025-2030
  • 12.3.2 Italy - Market size and forecast 2025-2030
  • 12.3.3 Spain - Market size and forecast 2025-2030
  • 12.3.4 Germany - Market size and forecast 2025-2030
  • 12.3.5 UK - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 Australia - Market size and forecast 2025-2030
  • 12.5.2 China - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 India - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising demand for experiential travel
  • Integration of sustainable practices
  • Expansion of digital booking platforms
• 13.2 Market challenges
  • Climate induced agricultural and operational vulnerabilities
  • Severe labor shortages and hospitality gaps
  • Infrastructure bottlenecks and overcrowding pressures
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of wellness and adventure
  • Rise of culinary and gastronomy
  • Expansion of wine festivals and events

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Abercrombie and Kent
  • Abercrombie and Kent - Overview
  • Abercrombie and Kent - Product / Service
  • Abercrombie and Kent - Key offerings
  • SWOT
• 15.5 Airbnb Inc.
  • Airbnb Inc. - Overview
  • Airbnb Inc. - Product / Service
  • Airbnb Inc. - Key offerings
  • SWOT
• 15.6 Backroads Inc.
  • Backroads Inc. - Overview
  • Backroads Inc. - Product / Service
  • Backroads Inc. - Key offerings
  • SWOT
• 15.7 BKWine AB
  • BKWine AB - Overview
  • BKWine AB - Product / Service
  • BKWine AB - Key offerings
  • SWOT
• 15.8 Butterfield and Robinson Inc.
  • Butterfield and Robinson Inc. - Overview
  • Butterfield and Robinson Inc. - Product / Service
  • Butterfield and Robinson Inc. - Key offerings
  • SWOT
• 15.9 Classic Journeys LLC
  • Classic Journeys LLC - Overview
  • Classic Journeys LLC - Product / Service
  • Classic Journeys LLC - Key offerings
  • SWOT
• 15.10 Context Travel LLC
  • Context Travel LLC - Overview
  • Context Travel LLC - Product / Service
  • Context Travel LLC - Key offerings
  • SWOT
• 15.11 Expedia Group Inc.
  • Expedia Group Inc. - Overview
  • Expedia Group Inc. - Business segments
  • Expedia Group Inc. - Key offerings
  • Expedia Group Inc. - Segment focus
  • SWOT
• 15.12 G Adventures Inc.
  • G Adventures Inc. - Overview
  • G Adventures Inc. - Product / Service
  • G Adventures Inc. - Key offerings
  • SWOT
• 15.13 Intrepid Group Pty Ltd.
  • Intrepid Group Pty Ltd. - Overview
  • Intrepid Group Pty Ltd. - Product / Service
  • Intrepid Group Pty Ltd. - Key offerings
  • SWOT
• 15.14 Klook Travel Technology Ltd
  • Klook Travel Technology Ltd - Overview
  • Klook Travel Technology Ltd - Product / Service
  • Klook Travel Technology Ltd - Key offerings
  • SWOT
• 15.15 TCS World Travel Inc.
  • TCS World Travel Inc. - Overview
  • TCS World Travel Inc. - Product / Service
  • TCS World Travel Inc. - Key offerings
  • SWOT
• 15.16 TourRadar GmbH
  • TourRadar GmbH - Overview
  • TourRadar GmbH - Product / Service
  • TourRadar GmbH - Key offerings
  • SWOT
• 15.17 Trafalgar
  • Trafalgar - Overview
  • Trafalgar - Product / Service
  • Trafalgar - Key offerings
  • SWOT
• 15.18 TripAdvisor Inc.
  • TripAdvisor Inc. - Overview
  • TripAdvisor Inc. - Business segments
  • TripAdvisor Inc. - Key offerings
  • TripAdvisor Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations