정밀 포도 재배 시장(2026-2030년)

The global precision viticulture market is forecasted to grow by USD 672.6 mn during 2025-2030, accelerating at a CAGR of 8.2% during the forecast period. The report on the global precision viticulture market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on vineyard sustainability and resource stewardship, increasing demand for premium grape quality and production consistency, rising investment in agricultural digital transformation initiatives.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global precision viticulture market is segmented as below:

By Application

• Yield monitoring
• Field mapping
• Crop scouting
• Weather tracking and forecasting
• Others

By Product

• Hardware
• Software and services

By Deployment

• On-premises
• Cloud-based
• Hybrid

Geography

• Europe
  • France
  • Italy
  • Spain
  • Germany
  • UK
  • The Netherlands
• APAC
  • Australia
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Argentina
  • Chile
  • Brazil
• Middle East and Africa
  • South Africa
  • Turkey
  • UAE
• Rest of World (ROW)

This study identifies the shift toward vine-level analytics and plant-specific management as one of the prime reasons driving the global precision viticulture market growth during the next few years. Also, expansion of autonomous equipment deployment across vineyard operations and growth of integrated software ecosystems and unified decision platforms will lead to sizable demand in the market.

The report on the global precision viticulture market covers the following areas:

• Global precision viticulture market sizing
• Global precision viticulture market forecast
• Global precision viticulture market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global precision viticulture market vendors that include Ag Leader Technology, Caffini S.P.A., Corteva Inc., CropX Technologies Ltd., Deep Planet, EFOS d.o.o., Hexagon AB, Neousys Technology Inc., Netsens Srl, New Holland, Pix4D SA, SkySquirrel Technologies Inc., TerraNIS SAS, Terraview GmbH, vitiDron SLU. Also, the global precision viticulture market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Precision Viticulture Market 2020 - 2024
  • Historic Market Size - Data Table on Global Precision Viticulture Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global precision viticulture market
• 6.2 Impact of geopolitical conflicts on global precision viticulture market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Yield monitoring - Market size and forecast 2025-2030
• 8.4 Field mapping - Market size and forecast 2025-2030
• 8.5 Crop scouting - Market size and forecast 2025-2030
• 8.6 Weather tracking and forecasting - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Hardware - Market size and forecast 2025-2030
• 9.4 Software and services - Market size and forecast 2025-2030
• 9.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Deployment

• 10.1 Market segments
• 10.2 Comparison by Deployment
• 10.3 On-premises - Market size and forecast 2025-2030
• 10.4 Cloud-based - Market size and forecast 2025-2030
• 10.5 Hybrid - Market size and forecast 2025-2030
• 10.6 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 France - Market size and forecast 2025-2030
  • 12.3.2 Italy - Market size and forecast 2025-2030
  • 12.3.3 Spain - Market size and forecast 2025-2030
  • 12.3.4 Germany - Market size and forecast 2025-2030
  • 12.3.5 UK - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 Australia - Market size and forecast 2025-2030
  • 12.4.2 China - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 India - Market size and forecast 2025-2030
  • 12.4.5 South Korea - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Argentina - Market size and forecast 2025-2030
  • 12.6.2 Chile - Market size and forecast 2025-2030
  • 12.6.3 Brazil - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 Israel - Market size and forecast 2025-2030
  • 12.7.4 UAE - Market size and forecast 2025-2030
  • 12.7.5 Saudi Arabia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growing focus on vineyard sustainability and resource stewardship
  • Increasing demand for premium grape quality and production consistency
  • Rising investment in agricultural digital transformation initiatives
• 13.2 Market challenges
  • High implementation costs
  • Limited digital skills and data interpretation capability
  • Connectivity and infrastructure limitations
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Shift toward vine-level analytics and plant-specific management
  • Expansion of autonomous equipment deployment across vineyard operations
  • Growth of integrated software ecosystems and unified decision platforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Ag Leader Technology
  • Ag Leader Technology - Overview
  • Ag Leader Technology - Product / Service
  • Ag Leader Technology - Key offerings
  • SWOT
• 15.5 Caffini S.P.A.
  • Caffini S.P.A. - Overview
  • Caffini S.P.A. - Product / Service
  • Caffini S.P.A. - Key offerings
  • SWOT
• 15.6 Corteva Inc.
  • Corteva Inc. - Overview
  • Corteva Inc. - Business segments
  • Corteva Inc. - Key offerings
  • Corteva Inc. - Segment focus
  • SWOT
• 15.7 CropX Technologies Ltd.
  • CropX Technologies Ltd. - Overview
  • CropX Technologies Ltd. - Product / Service
  • CropX Technologies Ltd. - Key offerings
  • SWOT
• 15.8 Deep Planet
  • Deep Planet - Overview
  • Deep Planet - Product / Service
  • Deep Planet - Key offerings
  • SWOT
• 15.9 EFOS d.o.o.
  • EFOS d.o.o. - Overview
  • EFOS d.o.o. - Product / Service
  • EFOS d.o.o. - Key offerings
  • SWOT
• 15.10 Hexagon AB
  • Hexagon AB - Overview
  • Hexagon AB - Business segments
  • Hexagon AB - Key news
  • Hexagon AB - Key offerings
  • Hexagon AB - Segment focus
  • SWOT
• 15.11 Neousys Technology Inc.
  • Neousys Technology Inc. - Overview
  • Neousys Technology Inc. - Product / Service
  • Neousys Technology Inc. - Key offerings
  • SWOT
• 15.12 Netsens Srl
  • Netsens Srl - Overview
  • Netsens Srl - Product / Service
  • Netsens Srl - Key offerings
  • SWOT
• 15.13 New Holland
  • New Holland - Overview
  • New Holland - Product / Service
  • New Holland - Key offerings
  • SWOT
• 15.14 Pix4D SA
  • Pix4D SA - Overview
  • Pix4D SA - Product / Service
  • Pix4D SA - Key offerings
  • SWOT
• 15.15 SkySquirrel Technologies Inc.
  • SkySquirrel Technologies Inc. - Overview
  • SkySquirrel Technologies Inc. - Product / Service
  • SkySquirrel Technologies Inc. - Key offerings
  • SWOT
• 15.16 TerraNIS SAS
  • TerraNIS SAS - Overview
  • TerraNIS SAS - Product / Service
  • TerraNIS SAS - Key offerings
  • SWOT
• 15.17 Terraview GmbH
  • Terraview GmbH - Overview
  • Terraview GmbH - Product / Service
  • Terraview GmbH - Key offerings
  • SWOT
• 15.18 vitiDron SLU
  • vitiDron SLU - Overview
  • vitiDron SLU - Product / Service
  • vitiDron SLU - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations