남성 언더웨어 시장(2026-2030년)

The global mens underwear market is forecasted to grow by USD 12772.0 mn during 2025-2030, accelerating at a CAGR of 5.4% during the forecast period. The report on the global mens underwear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing consumer focus on comfort and premium innerwear, expansion of digital commerce and omnichannel purchasing ecosystems, increasing participation in fitness, wellness, and active lifestyle activities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global mens underwear market is segmented as below:

By Type

• Boxer brief
• Briefs
• Trunks
• Boxers
• Others

By Material

• Cotton
• Polyester
• Modal
• Nylon
• Others

By Distribution Channel

• Offline
• Online

By Age Group

• 26-35 year
• 36-45 year
• 15-25 year
• Above 45

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the shift toward performance engineered underwear as one of the prime reasons driving the global mens underwear market growth during the next few years. Also, rise of sustainability centered product portfolios and expansion of direct consumer engagement ecosystems will lead to sizable demand in the market.

The report on the global mens underwear market covers the following areas:

• Global mens underwear market sizing
• Global mens underwear market forecast
• Global mens underwear market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mens underwear market vendors that include Adidas AG, American Eagle Outfitters Inc., Bonds, Calvin Klein USA, Delta Galil Industries Ltd., Derek Rose Ltd., Dolce and Gabbana Srl, Fruit of the Loom Inc., Hanesbrands Inc., Hugo Boss AG, Jockey International Inc., Levi Strauss and Co., Newell Brands Inc., Nike Inc., Perry Ellis International Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., UnderFit, UNIQLO Co.. Also, the global mens underwear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Material
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Age Group
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Mens Underwear Market 2020 - 2024
  • Historic Market Size - Data Table on Global Mens Underwear Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Material segment analysis 2020 - 2024
  • Historic Market Size - Material Segment 2020 - 2024 ($ million)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.5 Age Group segment analysis 2020 - 2024
  • Historic Market Size - Age Group Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global mens underwear market
• 6.2 Impact of geopolitical conflicts on global mens underwear market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Boxer brief - Market size and forecast 2025-2030
• 8.4 Briefs - Market size and forecast 2025-2030
• 8.5 Trunks - Market size and forecast 2025-2030
• 8.6 Boxers - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Material

• 9.1 Market segments
• 9.2 Comparison by Material
• 9.3 Cotton - Market size and forecast 2025-2030
• 9.4 Polyester - Market size and forecast 2025-2030
• 9.5 Modal - Market size and forecast 2025-2030
• 9.6 Nylon - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Material
  • Market opportunity by Material ($ million)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Offline - Market size and forecast 2025-2030
• 10.4 Online - Market size and forecast 2025-2030
• 10.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

11 Market Segmentation by Age Group

• 11.1 Market segments
• 11.2 Comparison by Age Group
• 11.3 26-35 year - Market size and forecast 2025-2030
• 11.4 36-45 year - Market size and forecast 2025-2030
• 11.5 15-25 year - Market size and forecast 2025-2030
• 11.6 Above 45 - Market size and forecast 2025-2030
• 11.7 Market opportunity by Age Group
  • Market opportunity by Age Group ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 APAC - Market size and forecast 2025-2030
  • 13.3.1 China - Market size and forecast 2025-2030
  • 13.3.2 Japan - Market size and forecast 2025-2030
  • 13.3.3 India - Market size and forecast 2025-2030
  • 13.3.4 South Korea - Market size and forecast 2025-2030
  • 13.3.5 Australia - Market size and forecast 2025-2030
  • 13.3.6 Indonesia - Market size and forecast 2025-2030
• 13.4 North America - Market size and forecast 2025-2030
  • 13.4.1 US - Market size and forecast 2025-2030
  • 13.4.2 Canada - Market size and forecast 2025-2030
  • 13.4.3 Mexico - Market size and forecast 2025-2030
• 13.5 Europe - Market size and forecast 2025-2030
  • 13.5.1 Germany - Market size and forecast 2025-2030
  • 13.5.2 UK - Market size and forecast 2025-2030
  • 13.5.3 France - Market size and forecast 2025-2030
  • 13.5.4 Italy - Market size and forecast 2025-2030
  • 13.5.5 Spain - Market size and forecast 2025-2030
  • 13.5.6 The Netherlands - Market size and forecast 2025-2030
• 13.6 Middle East and Africa - Market size and forecast 2025-2030
  • 13.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.6.2 UAE - Market size and forecast 2025-2030
  • 13.6.3 South Africa - Market size and forecast 2025-2030
  • 13.6.4 Israel - Market size and forecast 2025-2030
  • 13.6.5 Turkey - Market size and forecast 2025-2030
• 13.7 South America - Market size and forecast 2025-2030
  • 13.7.1 Brazil - Market size and forecast 2025-2030
  • 13.7.2 Argentina - Market size and forecast 2025-2030
  • 13.7.3 Chile - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Growing consumer focus on comfort and premium innerwear
  • Expansion of digital commerce and omnichannel purchasing ecosystems
  • Increasing participation in fitness, wellness, and active lifestyle activities
• 14.2 Market challenges
  • Rising raw material and production cost pressures
  • Intense competitive pressure and product commoditization
  • Supply chain disruption and inventory management complexity
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Shift toward performance engineered underwear
  • Rise of sustainability centered product portfolios
  • Expansion of direct consumer engagement ecosystems

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 16.5 American Eagle Outfitters Inc.
  • American Eagle Outfitters Inc. - Overview
  • American Eagle Outfitters Inc. - Business segments
  • American Eagle Outfitters Inc. - Key offerings
  • American Eagle Outfitters Inc. - Segment focus
  • SWOT
• 16.6 Bonds
  • Bonds - Overview
  • Bonds - Product / Service
  • Bonds - Key offerings
  • SWOT
• 16.7 Calvin Klein USA
  • Calvin Klein USA - Overview
  • Calvin Klein USA - Product / Service
  • Calvin Klein USA - Key offerings
  • SWOT
• 16.8 Dolce and Gabbana Srl
  • Dolce and Gabbana Srl - Overview
  • Dolce and Gabbana Srl - Product / Service
  • Dolce and Gabbana Srl - Key offerings
  • SWOT
• 16.9 Hugo Boss AG
  • Hugo Boss AG - Overview
  • Hugo Boss AG - Business segments
  • Hugo Boss AG - Key offerings
  • Hugo Boss AG - Segment focus
  • SWOT
• 16.10 Jockey International Inc.
  • Jockey International Inc. - Overview
  • Jockey International Inc. - Product / Service
  • Jockey International Inc. - Key offerings
  • SWOT
• 16.11 Levi Strauss and Co.
  • Levi Strauss and Co. - Overview
  • Levi Strauss and Co. - Business segments
  • Levi Strauss and Co. - Key offerings
  • Levi Strauss and Co. - Segment focus
  • SWOT
• 16.12 Newell Brands Inc.
  • Newell Brands Inc. - Overview
  • Newell Brands Inc. - Business segments
  • Newell Brands Inc. - Key offerings
  • Newell Brands Inc. - Segment focus
  • SWOT
• 16.13 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 16.14 Perry Ellis International Inc.
  • Perry Ellis International Inc. - Overview
  • Perry Ellis International Inc. - Product / Service
  • Perry Ellis International Inc. - Key offerings
  • SWOT
• 16.15 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 16.16 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
  • SWOT
• 16.17 Under Armour Inc.
  • Under Armour Inc. - Overview
  • Under Armour Inc. - Business segments
  • Under Armour Inc. - Key offerings
  • Under Armour Inc. - Segment focus
  • SWOT
• 16.18 UNIQLO Co.
  • UNIQLO Co. - Overview
  • UNIQLO Co. - Product / Service
  • UNIQLO Co. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations