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시장보고서
상품코드
2144958
스폰서십 시장(2026-2030년)Global Sponsorships Market 2026-2030 |
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세계의 스폰서십 시장은 2025년-2030년 436억 6,870만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 6.8%를 나타낼 것으로 예측됩니다.
전 세계 스폰서십 시장에 관한 본 보고서에서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론, 약 25개 업체를 대상으로 한 벤더 분석을 제공합니다.
본 보고서는 현재 시장 상황, 최신 시장 동향 및 촉진요인, 그리고 전반적인 시장 환경에 대한 최신 분석을 제공합니다. 이 시장의 성장을 주도하는 요인은 소비자 직접 배송(DTC) 스트리밍 플랫폼 및 인터랙티브 미디어 배포의 확대, 엘리트 스포츠 및 문화 자산에 대한 기업 자본 유입 증가, 체험형 접점 및 목적 지향적 마케팅 전략에 대한 전략적 우선순위 부여입니다.
본 조사는 업계 주요 관계자로부터 얻은 정보를 포함한 1차 정보와 2차 정보를 객관적으로 결합하여 수행되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문별 데이터, 그리고 벤더 현황이 수록되어 있습니다. 보고서에는 과거 데이터 및 예측 데이터가 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 종료연도 | 2030년 |
| 조사 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 2026년 전년대비 | 6.3% |
| CAGR | 6.8% |
| 증가액 | 436억 6,870만 달러 |
본 조사에서는 향후 수년간 전 세계 스폰서십 시장의 성장을 견인할 주요 요인 중 하나로, 국경을 초월한 핀테크 및 디지털 결제 솔루션의 보급을 꼽고 있습니다. 또한, 동적 자산 평가를 위한 자동 텔레메트리, 컴퓨터 비전, AI의 기관 투자자 도입과 환경 지속가능성 벤치마크의 기관 투자자 통합 역시 시장에서 상당한 수요를 창출할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 유형별
제9장 시장 세분화 : 최종사용자별
제10장 시장 세분화 : 용도별
제11장 고객 현황
제12장 지역별 상황
제13장 성장 촉진요인, 과제 및 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
LSH 26.10.20The global sponsorships market is forecasted to grow by USD 43668.7 mn during 2025-2030, accelerating at a CAGR of 6.8% during the forecast period. The report on the global sponsorships market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of direct-to-consumer streaming platforms and interactive media delivery, escalating corporate capital inflows into elite sports and cultural properties, strategic prioritization of experiential touchpoints and purpose-driven marketing initiatives.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 6.3% |
| CAGR | 6.8% |
| Incremental Value | $43668.7 mn |
Technavio's global sponsorships market is segmented as below:
By Type
- Sports sponsorship
- Entertainment and media sponsorship
- Cause and social sponsorship
- Arts and cultural sponsorship
- Others
By End-User
- Food and beverages
- Automotive
- BFSI
- IT and telecom
- Others
By Application
- Media and advertising rights
- Naming and branding rights
- Hospitality and experiential rights
- Licensing and merchandising rights
- Others
Geography
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Colombia
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the proliferation of cross-border financial technology and digital payment solutions as one of the prime reasons driving the global sponsorships market growth during the next few years. Also, institutional adoption of automated telemetry, computer vision, and ai for dynamic asset valuation and institutional integration of environmental sustainability benchmarks will lead to sizable demand in the market.
The report on the global sponsorships market covers the following areas:
- Global sponsorships market sizing
- Global sponsorships market forecast
- Global sponsorships market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sponsorships market vendors that include Adidas AG, Bayerische Motoren Werke AG, Bridgestone Corp., Heineken NV, Hyundai Motor Co., KIA CORP., Mercedes Benz Group AG, Michelin, Monster Energy Co., Nestle SA, Nike Inc., Panasonic Holdings Corp., PepsiCo Inc., Procter and Gamble Co., PUMA SE, Red Bull GmbH, Rolex SA, Samsung Electronics Co. Ltd., Sony Group Corp., The Coca Cola Co.. Also, the global sponsorships market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Sponsorships Market 2020 - 2024
- Historic Market Size - Data Table on Global Sponsorships Market 2020 - 2024 ($ million)
- 5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.3 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.4 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Sponsorships Market
- 6.2 Impact of Geopolitical conflicts on Global Sponsorships Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Type
- 8.1 Market segments
- 8.2 Comparison by Type
- 8.3 Sports sponsorship - Market size and forecast 2025-2030
- 8.4 Entertainment and media sponsorship - Market size and forecast 2025-2030
- 8.5 Cause and social sponsorship - Market size and forecast 2025-2030
- 8.6 Arts and cultural sponsorship - Market size and forecast 2025-2030
- 8.7 Others - Market size and forecast 2025-2030
- 8.8 Market opportunity by Type
- Market opportunity by Type ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- 9.2 Comparison by End-user
- 9.3 Food and beverages - Market size and forecast 2025-2030
- 9.4 Automotive - Market size and forecast 2025-2030
- 9.5 BFSI - Market size and forecast 2025-2030
- 9.6 IT and telecom - Market size and forecast 2025-2030
- 9.7 Others - Market size and forecast 2025-2030
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
10 Market Segmentation by Application
- 10.1 Market segments
- 10.2 Comparison by Application
- 10.3 Media and advertising rights - Market size and forecast 2025-2030
- 10.4 Naming and branding rights - Market size and forecast 2025-2030
- 10.5 Hospitality and experiential rights - Market size and forecast 2025-2030
- 10.6 Licensing and merchandising rights - Market size and forecast 2025-2030
- 10.7 Others - Market size and forecast 2025-2030
- 10.8 Market opportunity by Application
- Market opportunity by Application ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 Europe - Market size and forecast 2025-2030
- 12.4.1 UK - Market size and forecast 2025-2030
- 12.4.2 Germany - Market size and forecast 2025-2030
- 12.4.3 France - Market size and forecast 2025-2030
- 12.4.4 Italy - Market size and forecast 2025-2030
- 12.4.5 Spain - Market size and forecast 2025-2030
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
- 12.5 APAC - Market size and forecast 2025-2030
- 12.5.1 China - Market size and forecast 2025-2030
- 12.5.2 Japan - Market size and forecast 2025-2030
- 12.5.3 India - Market size and forecast 2025-2030
- 12.5.4 South Korea - Market size and forecast 2025-2030
- 12.5.5 Australia - Market size and forecast 2025-2030
- 12.5.6 Indonesia - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Colombia - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Turkey - Market size and forecast 2025-2030
- 12.7.5 Israel - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Expansion of direct-to-consumer streaming platforms and interactive media delivery
- Escalating corporate capital inflows into elite sports and cultural properties
- Strategic prioritization of experiential touchpoints and purpose-driven marketing initiatives
- 13.2 Market challenges
- Heightened regulatory governance and restrictions on high-spending commercial sectors
- Attribution complexities and deficiencies in standardized return on investment metrics
- Escalating rights acquisition fees and severe commercial saturation diluting value
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Proliferation of cross-border financial technology and digital payment solutions
- Institutional adoption of automated telemetry, computer vision, and AI for dynamic asset valuation
- Institutional integration of environmental sustainability benchmarks
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Adidas AG
- Adidas AG - Overview
- Adidas AG - Business segments
- Adidas AG - Key offerings
- Adidas AG - Segment focus
- SWOT
- 15.5 Bayerische Motoren Werke AG
- Bayerische Motoren Werke AG - Overview
- Bayerische Motoren Werke AG - Business segments
- Bayerische Motoren Werke AG - Key offerings
- Bayerische Motoren Werke AG - Segment focus
- SWOT
- 15.6 Bridgestone Corp.
- Bridgestone Corp. - Overview
- Bridgestone Corp. - Business segments
- Bridgestone Corp. - Key offerings
- Bridgestone Corp. - Segment focus
- SWOT
- 15.7 Hyundai Motor Co.
- Hyundai Motor Co. - Overview
- Hyundai Motor Co. - Business segments
- Hyundai Motor Co. - Key news
- Hyundai Motor Co. - Key offerings
- Hyundai Motor Co. - Segment focus
- SWOT
- 15.8 Mercedes Benz Group AG
- Mercedes Benz Group AG - Overview
- Mercedes Benz Group AG - Business segments
- Mercedes Benz Group AG - Key offerings
- Mercedes Benz Group AG - Segment focus
- SWOT
- 15.9 Nestle SA
- Nestle SA - Overview
- Nestle SA - Business segments
- Nestle SA - Key news
- Nestle SA - Key offerings
- Nestle SA - Segment focus
- SWOT
- 15.10 Nike Inc.
- Nike Inc. - Overview
- Nike Inc. - Business segments
- Nike Inc. - Key offerings
- Nike Inc. - Segment focus
- SWOT
- 15.11 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Business segments
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
- Panasonic Holdings Corp. - Segment focus
- SWOT
- 15.12 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Business segments
- PepsiCo Inc. - Key news
- PepsiCo Inc. - Key offerings
- PepsiCo Inc. - Segment focus
- SWOT
- 15.13 Procter and Gamble Co.
- Procter and Gamble Co. - Overview
- Procter and Gamble Co. - Business segments
- Procter and Gamble Co. - Key news
- Procter and Gamble Co. - Key offerings
- Procter and Gamble Co. - Segment focus
- SWOT
- 15.14 Red Bull GmbH
- Red Bull GmbH - Overview
- Red Bull GmbH - Product / Service
- Red Bull GmbH - Key offerings
- SWOT
- 15.15 Rolex SA
- Rolex SA - Overview
- Rolex SA - Product / Service
- Rolex SA - Key offerings
- SWOT
- 15.16 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 15.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 15.18 The Coca Cola Co.
- The Coca Cola Co. - Overview
- The Coca Cola Co. - Business segments
- The Coca Cola Co. - Key news
- The Coca Cola Co. - Key offerings
- The Coca Cola Co. - Segment focus
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
