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세계의 구강위생용품 시장(2018-2022년)

Global Oral Hygiene Market 2018-2022

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2017년 12월 상품 코드 277859
페이지 정보 영문 137 Pages
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세계의 구강위생용품 시장(2018-2022년) Global Oral Hygiene Market 2018-2022
발행일 : 2017년 12월 페이지 정보 : 영문 137 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

구강위생용품에 대해

구강위생용품 시장은 다양한 국내외 기업에 비교적 집중되어 있습니다. 구강위생용품 주요 벤더는 치과 의료 시장의 자본집약적인 특성 때문에 광범위한 연구개발을 통해 브랜드의 가치를 향상시키는 것에 중점을 두고 있습니다. 벤더가 제공하는 제품은 가격, 품질, 혁신성, 규제 준수 등의 기능에 따라 달라집니다. 또한 지역 기업이 증가하면 가격과 제품 차별화 요소의 차이가 커집니다. 제품 유형에 따라 시장은 주요 구강위생제품과 2차 구강케어제품으로 나눌 수 있습니다. 주요 구강위생제품 부문은 칫솔, 치약, 교환 헤드 등의 구강케어제품 침투율이 높기 때문에, 치과 의료 시장에서 높은 점유율을 차지하고 있습니다. 진화하는 취향과 소비자의 취향에 따라 제품 업그레이드와 개선이 추진되고 있습니다.

Technavio의 애널리스트는 2018-2022년간 세계 구강위생용품 시장이 3.29%의 연평균 성장률(CAGR)로 성장할 것이라고 예측했습니다.

세계의 구강위생용품(Oral Hygiene) 시장에 대해 조사 분석했으며, 시장 규모와 성장률, 시장 동향, 시장 성장 촉진요인과 과제, 시장 기회, 주요 벤더 등의 정보를 정리하여 전해드립니다.

목차

제1장 주요 요약

제2장 조사 범위

제3장 조사 방법

제4장 서론

  • 시장 개요

제5장 시장 상황

  • 시장 생태계
  • 시장 특성
  • 시장 세분화 분석

제6장 시장 규모

  • 시장 정의
  • 시장 규모 : 2017년
  • 시장 규모 및 예측 : 2017-2022년

제7장 Five Forces 분석

  • 바이어의 협상력
  • 공급업체의 협상력
  • 신규 진출기업의 위협
  • 대체품의 위협
  • 경쟁 상대의 위협
  • 시장 상황

제8장 시장 세분화 : 제품별

  • 세계의 구강위생용품 시장 : 제품별
  • 비교 : 제품 카테고리별
  • 세계의 구강위생용품 1차 시장
  • 세계의 구강위생용품 2차 시장
  • 시장 기회 : 제품별

제9장 고객 상황

제10장 시장 세분화 : 유통경로별

  • 세계의 구강위생용품 시장 : 유통경로별
  • 비교 : 유통경로별
  • 오프라인
  • 온라인
  • 시장 기회 : 유통경로별

제11장 지역 상황

  • 지리적 세분화
  • 지역 비교
  • 유럽, 중동 및 아프리카 : 시장 규모와 예측
  • 아메리카 : 시장 규모와 예측
  • 아시아태평양 : 시장 규모와 예측
  • 주요 선진국가
  • 시장 기회 : 지역별

제12장 의사결정 프레임워크

제13장 시장 성장요인과 과제

  • 시장 성장요인
  • 시장이 해결해야 할 과제

제14장 시장 동향

  • 천연/유기농 구강위생용품 수요 증가
  • 구강위생용품의 온라인 판매 확대
  • 전동칫솔 수요 증가

제15장 벤더 구도

  • 개요
  • 상황의 창조적 파괴
  • 경쟁 구도

제16장 벤더 분석

  • 대상 벤더
  • 벤더 분류
  • 벤더의 시장 포지셔닝
  • Procter & Gamble(P&G)
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Unilever
  • Church & Dwight

제17장 부록

  • 약어 리스트
LSH 18.01.10

About Oral Hygiene

The oral hygiene market is moderately concentrated due to the presence of numerous international and regional players. Key oral hygiene vendors focus on improving the brand value through extensive R&D, due to the capital-intensive nature of the dental healthcare market. The products offered by the vendors vary in terms of features such as price, quality, innovations, and regulatory compliances. Also, the rising number of regional players will boost the gap of price and factor differentiation. Based on product type the market can be segmented into primary oral hygiene products and secondary oral care products. The primary oral hygiene product segment accounts for major shares in the dental healthcare market due to the high penetration of oral care products such as toothbrush, toothpaste, and replacement heads. The continuous evolving tastes and preferences of the consumers is encouraging the vendors to develop upgraded and improved products.

Technavio's analysts forecast the global oral hygiene market to grow at a CAGR of 3.29% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global oral hygiene market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of oral hygiene.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Oral Hygiene Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Church & Dwight
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Unilever

Other Prominent Vendors

  • High Ridge Brands
  • Sanofi
  • GoSmile
  • Henkel

Market driver

  • Growing awareness on dental and oral health
  • For a full, detailed list, view our report

Market trend

  • Increasing demand for natural and organic oral hygiene products
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 06: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market Condition

PART 08: MARKET SEGMENTATION BY PRODUCT

  • Global oral hygiene market by product
  • Comparison by product category
  • Global primary oral hygiene products market
  • Global secondary oral hygiene products market
  • Market opportunity by product

PART 09: CUSTOMER LANDSCAPE

PART 10: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Global oral hygiene market by distribution channel
  • Comparison by distribution channel
  • Global oral hygiene market through offline distribution channel
  • Global oral hygiene market through online distribution channel
  • Market opportunity by distribution channel

PART 11: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • EMEA - Market size and forecast 2017-2022
  • Americas - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity by region

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 14: MARKET TRENDS

  • Increase in demand for natural and organic oral hygiene products
  • Growing online sales for oral hygiene products
  • Rise in demand for powered toothbrushes

PART 15: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 16: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market Positioning of Vendors
  • Procter & Gamble (P&G)
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Unilever
  • Church & Dwight

PART 17: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Global beauty and personal care (BPC) products market 2017 (% share of revenue)
  • Exhibit 02: Parent market: Global beauty and personal care (BPC) products market 2017
  • Exhibit 03: Global beauty and personal care market 2017
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition: Inclusions and exclusions checklist
  • Exhibit 07: Global oral hygiene market: market size 2017
  • Exhibit 08: Validation techniques employed for market sizing: 2017
  • Exhibit 09: Global oral hygiene market - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 10: Global oral hygiene market - Year-over-year growth 2018-2022 (%)
  • Exhibit 11: Five forces analysis 2017
  • Exhibit 12: Five forces analysis 2022
  • Exhibit 13: Bargaining power of buyers
  • Exhibit 14: Bargaining power of suppliers
  • Exhibit 15: Threat of new entrants
  • Exhibit 16: Threat of substitutes
  • Exhibit 17: Threat of rivalry
  • Exhibit 18: Five forces analysis
  • Exhibit 19: Global oral hygiene market by product: Segmentation by product 2017-2022 (% share of revenue)
  • Exhibit 20: Comparison by product
  • Exhibit 21: Global primary oral hygiene products market - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 22: Global primary oral hygiene products market - Year-over-year growth 2018-2022 (%)
  • Exhibit 23: Global secondary oral hygiene products market - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 24: Global secondary oral hygiene products market - Year-over-year growth 2018-2022 (%)
  • Exhibit 25: Market opportunity by product
  • Exhibit 26: Customer landscape
  • Exhibit 27: Global oral hygiene market: Segmentation by distribution channel-Market share 2017-2022 (% share of revenue)
  • Exhibit 28: Comparison by distribution channel
  • Exhibit 29: Global oral hygiene market through offline distribution channel - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 30: Global oral hygiene market through offline distribution channel - Year-over-year growth 2018-2022 (%)
  • Exhibit 31: Global oral hygiene market through online distribution channel - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 32: Global oral hygiene market through online distribution channel - Year over year growth 2018-2022 (%)
  • Exhibit 33: Market opportunity by distribution channel
  • Exhibit 34: Global oral hygiene market - Market share by geography 2017-2022 (% share of revenue)
  • Exhibit 35: Regional comparison
  • Exhibit 36: EMEA - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 37: EMEA - Year-over-year growth 2018-2022 (%)
  • Exhibit 38: Top 3 countries in EMEA
  • Exhibit 39: Americas - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 40: Americas - Year-over-year growth 2018-2022 (%)
  • Exhibit 41: Top 3 countries in Americas
  • Exhibit 42: Oral hygiene market in APAC - Market size and forecast 2017-2022 ($ billions)
  • Exhibit 43: Oral hygiene market in APAC - Year-over-year growth 2018-2022 (%)
  • Exhibit 44: Top 3 countries in APAC
  • Exhibit 45: Key leading countries
  • Exhibit 46: Market opportunity by region
  • Exhibit 47: Vendors offering powered toothbrushes
  • Exhibit 48: Vendor landscape
  • Exhibit 49: Landscape disruption
  • Exhibit 50: Vendors covered
  • Exhibit 51: Vendor classification
  • Exhibit 52: Market Positioning of Vendors
  • Exhibit 53: Procter & Gamble - Vendor overview
  • Exhibit 54: Procter & Gamble - Business Segments
  • Exhibit 55: Procter & Gamble - Organizational developments
  • Exhibit 56: Procter & Gamble - Geographic focus 2016
  • Exhibit 57: Procter & Gamble - Segment focus 2016
  • Exhibit 58: Procter & Gamble - Key offerings (for market in focus)
  • Exhibit 59: Procter & Gamble - Key customers
  • Exhibit 60: Colgate-Palmolive Company - Vendor overview
  • Exhibit 61: Colgate-Palmolive Company - Business Segments
  • Exhibit 62: Colgate-Palmolive Company - Organizational developments
  • Exhibit 63: Colgate-Palmolive Company - Geographic focus 2016
  • Exhibit 64: Colgate-Palmolive Company - Segment focus 2016
  • Exhibit 65: Colgate-Palmolive Company - Key offerings (for market in focus)
  • Exhibit 66: Colgate-Palmolive Company - Key customers
  • Exhibit 67: GlaxoSmithKline - Vendor overview
  • Exhibit 68: GlaxoSmithKline - Business segments
  • Exhibit 69: GlaxoSmithKline - Organizational developments
  • Exhibit 70: GlaxoSmithKline - Geographic focus
  • Exhibit 71: GlaxoSmithKline - Segment focus
  • Exhibit 72: GlaxoSmithKline - Key offerings (for market in focus)
  • Exhibit 73: Johnson & Johnson - Vendor overview
  • Exhibit 74: Johnson and Johnson - Business Segments
  • Exhibit 75: Johnson and Johnson - Organizational developments
  • Exhibit 76: Johnson and Johnson - Geographic focus
  • Exhibit 77: Johnson and Johnson - Segment focus
  • Exhibit 78: Johnson and Johnson - Key offerings (for market in focus)
  • Exhibit 79: Johnson and Johnson - Key customers
  • Exhibit 80: Unilever _ Vendor overview
  • Exhibit 81: Unilever - Business Segments
  • Exhibit 82: Unilever - Organizational developments
  • Exhibit 83: Unilever - Geographic focus 2016
  • Exhibit 84: Unilever - Segment focus 2016
  • Exhibit 85: Unilever - Key offerings (for market in focus)
  • Exhibit 86: Church & Dwight - Vendor overview
  • Exhibit 87: Church & Dwight - Business Segments
  • Exhibit 88: Church & Dwight - Organizational developments
  • Exhibit 89: Church & Dwight - Geographic focus
  • Exhibit 90: Church & Dwight - Segment focus
  • Exhibit 91: Church & Dwight - Key offerings (for market in focus)
  • Exhibit 92: Church & Dwight - Key customers
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