세계의 화장품용 세럼 시장(2024-2028년)

Technavio has been monitoring the cosmetic serum market and is forecast to grow by $ 1259.1 mn during 2023-2028, accelerating at a CAGR of 3.84% during the forecast period. Our report on the cosmetic serum market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for male beauty products, introduction of brands owned and endorsed by celebrities, and increasing sales of luxury beauty products.

Technavio's cosmetic serum market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Hair care serum
• Skin and sun care serum

By Geographical Landscape

• APAC
• Europe
• North America
• Middle East and Africa
• South America

This study identifies the increase in the introduction of organic and natural products as one of the prime reasons driving the cosmetic serum market growth during the next few years. Also, increased adoption of sustainable manufacturing practices by vendors and increased demand for beauty and personal care products through online distribution channels will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the cosmetic serum market covers the following areas:

• Cosmetic serum market sizing
• Cosmetic serum market forecast
• Cosmetic serum market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cosmetic serum market vendors that include Amka Products Pty Ltd., Amway Corp., The Avon Co., Beiersdorf AG, Chanel Ltd., Groupe Clarins, Coty Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Markwins Beauty Brands Inc., Mary Kay Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and ZYMO Cosmetics. Also, the cosmetic serum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Cosmetic Serum Market 2018 - 2022
  • Historic Market Size - Data Table on Global Cosmetic Serum Market 2018 - 2022 ($ million)
• 4.2 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.3 Product segment analysis 2018 - 2022
  • Historic Market Size - Product Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 6.4 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments
  • Chart on Product - Market share 2023-2028 (%)
  • Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 7.3 Hair care serum - Market size and forecast 2023-2028
  • Chart on Hair care serum - Market size and forecast 2023-2028 ($ million)
  • Data Table on Hair care serum - Market size and forecast 2023-2028 ($ million)
  • Chart on Hair care serum - Year-over-year growth 2023-2028 (%)
  • Data Table on Hair care serum - Year-over-year growth 2023-2028 (%)
• 7.4 Skin and sun care serum - Market size and forecast 2023-2028
  • Chart on Skin and sun care serum - Market size and forecast 2023-2028 ($ million)
  • Data Table on Skin and sun care serum - Market size and forecast 2023-2028 ($ million)
  • Chart on Skin and sun care serum - Year-over-year growth 2023-2028 (%)
  • Data Table on Skin and sun care serum - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ million)
  • Data Table on India - Market size and forecast 2023-2028 ($ million)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.12 South Korea - Market size and forecast 2023-2028
  • Chart on South Korea - Market size and forecast 2023-2028 ($ million)
  • Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
  • Chart on South Korea - Year-over-year growth 2023-2028 (%)
  • Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Amka Products Pty Ltd.
  • Amka Products Pty Ltd. - Overview
  • Amka Products Pty Ltd. - Product / Service
  • Amka Products Pty Ltd. - Key offerings
• 12.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
• 12.5 Beiersdorf AG
  • Beiersdorf AG - Overview
  • Beiersdorf AG - Business segments
  • Beiersdorf AG - Key offerings
  • Beiersdorf AG - Segment focus
• 12.6 Chanel Ltd.
  • Chanel Ltd. - Overview
  • Chanel Ltd. - Product / Service
  • Chanel Ltd. - Key offerings
• 12.7 Coty Inc.
  • Coty Inc. - Overview
  • Coty Inc. - Business segments
  • Coty Inc. - Key news
  • Coty Inc. - Key offerings
  • Coty Inc. - Segment focus
• 12.8 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
• 12.9 Johnson and Johnson Services Inc.
  • Johnson and Johnson Services Inc. - Overview
  • Johnson and Johnson Services Inc. - Business segments
  • Johnson and Johnson Services Inc. - Key news
  • Johnson and Johnson Services Inc. - Key offerings
  • Johnson and Johnson Services Inc. - Segment focus
• 12.10 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
• 12.11 LOreal SA
  • LOreal SA - Overview
  • LOreal SA - Business segments
  • LOreal SA - Key news
  • LOreal SA - Key offerings
  • LOreal SA - Segment focus
• 12.12 LVMH Moet Hennessy Louis Vuitton SE
  • LVMH Moet Hennessy Louis Vuitton SE - Overview
  • LVMH Moet Hennessy Louis Vuitton SE - Business segments
  • LVMH Moet Hennessy Louis Vuitton SE - Key offerings
  • LVMH Moet Hennessy Louis Vuitton SE - Segment focus
• 12.13 Markwins Beauty Brands Inc.
  • Markwins Beauty Brands Inc. - Overview
  • Markwins Beauty Brands Inc. - Product / Service
  • Markwins Beauty Brands Inc. - Key offerings
• 12.14 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
• 12.15 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
• 12.16 The Estee Lauder Companies Inc.
  • The Estee Lauder Companies Inc. - Overview
  • The Estee Lauder Companies Inc. - Product / Service
  • The Estee Lauder Companies Inc. - Key offerings
• 12.17 The Procter and Gamble Co.
  • The Procter and Gamble Co. - Overview
  • The Procter and Gamble Co. - Business segments
  • The Procter and Gamble Co. - Key news
  • The Procter and Gamble Co. - Key offerings
  • The Procter and Gamble Co. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations