세계의 프로그래매틱 광고 디스플레이 시장(2017-2021년)

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세계의 프로그래매틱 광고 디스플레이 시장은 2017-2021년간 18.09%의 연평균 성장률(CAGR)로 성장할 전망입니다.

세계의 프로그래매틱 광고 디스플레이(Programmatic Advertising Display) 시장을 조사 분석했으며, 시장 규모와 성장률, 시장 동향, 시장 성장 촉진요인과 과제, 시장 기회, 주요 벤더 등의 정보를 전해드립니다.

제1장 주요 요약

제2장 조사 범위

제3장 시장 조사 방법

• 조사 방법
• 경제지표

제4장 서론

• 주요 시장 하이라이트

제5장 시장 구도

• 시장 개요
• 제품 수명주기
• 세계의 프로그래매틱 광고 디스플레이 시장
• Five Forces 분석

제6장 세계의 프로그래매틱 광고 디스플레이 시장 : 디스플레이 종류별

• 디스플레이 종류별
• 데스크톱
• 모바일 디바이스

제7장 세계의 프로그래매틱 광고 디스플레이 시장 : 광고 포맷별

• 광고 포맷별

제8장 세계의 프로그래매틱 광고 디스플레이 시장 : 옥션 종류별

• 옥션 종류별
• 공개 옥션
• 자동 보증
• 초대자 한정
• 자유정률

제9장 세계의 프로그래매틱 광고 디스플레이 시장 : 구매 기준

제10장 세계의 프로그래매틱 광고 디스플레이 시장 : 지역별

• 지역별
• 아메리카
• 유럽, 중동 및 아프리카
• 아시아태평양 지역

제11장 세계의 프로그래매틱 광고 디스플레이 시장 : 주요 국가

• 미국
• 일본

제12장 세계의 프로그래매틱 광고 디스플레이 시장 : 성장 촉진요인

제13장 성장 촉진요인의 영향

제14장 세계의 프로그래매틱 광고 디스플레이 시장 : 과제

제15장 성장 촉진요인과 과제의 영향

제16장 세계의 프로그래매틱 광고 디스플레이 시장 : 동향

제17장 벤더 구도

• 경쟁 시나리오
• 주요 벤더
• 그 외 주목을 끄는 벤더

제18장 부록

제19장 Technavio 소개

About Programmatic Advertising Display

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

Technavio's analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

Technavio's report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

• AOL
• BrightRoll
• SpotXchange
• Tremor Video
• TubeMogul

Other Prominent Vendors

• Adconion Media Group
• Adobe Systems
• AppNexus
• Convertro
• Criteo
• Darriens
• Facebook
• Google
• Infectious Media
• Kontera Technologies
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• StackAdapt
• StickyADS.tv

Market driver

• Growth in video RTB
• For a full, detailed list, view our report

Market challenge

• Low transparency in market
• For a full, detailed list, view our report

Market trend

• Growing popularity of mobile programmatic advertising display
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Product life cycle
• Global programmatic advertising display market
• Five forces analysis

PART 06: Market segmentation by display type

• Global programmatic advertising display market by display type
• Global programmatic advertising display market by desktops
• Global programmatic advertising display market by mobile devices

PART 07: Market segmentation by ad format

• Global programmatic advertising display market by ad format

PART 08: Market segmentation by auction type

• Global programmatic advertising display market by auction type
• Global programmatic advertising display market by open auction
• Global programmatic advertising display market by automated guaranteed
• Global programmatic advertising display market by invitation-only
• Global programmatic advertising display market by unreserved fixed-rate

PART 09: Buying criteria

PART 10: Geographical segmentation

• Global programmatic advertising display market by geography
• Programmatic advertising display market in Americas
• Programmatic advertising display market in EMEA
• Programmatic advertising display market in APAC

PART 11: Key leading countries

• US
• Japan

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

• Competitive scenario
• Key leading vendors
• Other prominent vendors

PART 18: Appendix

• List of abbreviations

PART 19: Explore Technavio

List of Exhibits

• Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
• Exhibit 02: Product offerings
• Exhibit 03: Overview of global programmatic advertising display market
• Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
• Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
• Exhibit 06: Five forces analysis
• Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share)
• Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
• Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions)
• Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
• Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
• Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
• Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
• Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
• Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
• Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
• Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions)
• Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions)
• Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
• Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
• Exhibit 21: Buying criteria for programmatic advertising display
• Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share)
• Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
• Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
• Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions)
• Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions)
• Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions)
• Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions)
• Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions)
• Exhibit 30: Impact of drivers
• Exhibit 31: Impact of drivers and challenges
• Exhibit 32: Other prominent vendors