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유럽의 크래프트 맥주 시장(2020-2024년)

Craft Beer Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2020년 02월 상품 코드 507531
페이지 정보 영문 151 Pages
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유럽의 크래프트 맥주 시장(2020-2024년) Craft Beer Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024
발행일 : 2020년 02월 페이지 정보 : 영문 151 Pages

유럽의 크래프트 맥주(Craft Beer) 시장은 2020-2024년의 예측 기간 중 11%의 CAGR로 성장하며, 13억 2,431만 달러 규모에 달할 전망입니다. 이 시장은 마이크로브루어리(microbreweries)와 크래프트 브루어리의 증가에 의해 촉진되고 있습니다. 또한 저알코올 크래프트 맥주의 수요 증가가 시장 성장을 지원할 것으로 예상되고 있습니다.

유럽의 크래프트 맥주 시장에 대해 조사분석했으며, 시장 규모 및 성장률, 시장 동향, 시장 성장 촉진요인, 과제, 시장 기회에 관한 검증과 주요 벤더 등에 관한 정보를 정리하여 전해드립니다.

목차

제1장 개요

제2장 조사 범위

  • 서문
  • 달러의 통화 환산율

제3장 시장 상황

  • 시장 에코시스템
  • 밸류체인 분석
  • 시장의 특징
  • 시장 세분화 분석

제4장 시장 규모

  • 시장의 정의
  • 2019년의 시장 규모
  • 시장 전망
  • 시장 규모와 예측(2019-2024)

제5장 Five Forces 분석

  • 바이어의 교섭력
  • 공급업체의 교섭력
  • 신규 진출의 위협
  • 대체품의 위협
  • 라이벌의 위협
  • 시장 현황

제6장 시장 세분화 : 유통 채널별

  • 시장 세분화 : 유통 채널별
  • 비교 : 유통 채널별 시장 규모와 예측(2019-2024)
  • 오프 트레이드
  • 온 트레이드
  • 시장 기회 : 유통 채널별

제7장 고객 상황

제8장 지역별 상황

  • 지역별 세분화
  • 지역별 비교 - 시장 규모와 예측(2019-2024)
  • 독일
  • 영국
  • 폴란드
  • 러시아
  • 기타
  • 시장 기회

제9장 시장 세분화 : 제품별

  • 시장 세분화 : 제품별
  • 비교 : 제품별 시장 규모와 예측 2019-2024
  • IPA 기반 크래프트 맥주
  • 시즈널 크래프트 맥주
  • 페일 에일 기반 크래프트 맥주
  • 엠버 에일 기반 크래프트 맥주
  • 라거 기반 크래프트 맥주
  • 기타
  • 시장 기회 : 제품별

제10장 의사결정 프레임워크

제11장 성장요인과 과제

  • 시장 성장요인
  • 시장이 해결해야 할 과제

제12장 시장 동향

  • M&A 활동의 증가
  • 온라인 판매의 성장
  • 저알코올 크래프트 맥주의 수요 증가

제13장 벤더 구도

  • 개요
  • 상황 혁신
  • 경쟁 시나리오

제14장 벤더 분석

  • 대상 벤더
  • 벤더 분류
  • 벤더의 시장 포지셔닝
  • Asahi Group Holdings Ltd.
  • Beavertown Brewery
  • BrewDog Plc
  • Buxton Brewery Co. Ltd.
  • Cloudwater Brew Co.
  • Duvel Moortgat NV
  • Mikkeller ApS
  • Stone Brewing Co.
  • The Boston Beer Co. Inc.
  • Thornbridge Brewery

제15장 부록

  • 조사 방법
  • 약어 리스트
  • 벤더의 시장 포지셔닝 정의

제16장 TECHNAVIO 소개

KSA 20.02.14

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Global craft beer market in Europe 2020-2024

Technavio has been monitoring the global craft beer market in Europe and it is poised to grow by USD 1,324.31 mn during 2020-2024, progressing at a CAGR of 11% during the forecast period. Our reports on global craft beer market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current Europe market scenario, latest trends and drivers, and the overall market environment. The market is driven by growing number of microbreweries and craft breweries. In addition, growing demand for low-alcohol craft beer is anticipated to boost the growth of the global craft beer market in Europe as well.

Market Segmentation

Technavio's global craft beer market in Europe is segmented as below:

Product

  • IPA-Based Craft Beer
  • Seasonal-Based Craft Beer
  • Pale Ale-Based Craft Beer
  • Amber Ale-Based Craft Beer
  • Lager-Based Craft Beer
  • Others

Distribution Channel

  • Off-Trade
  • On-Trade

Geographic segmentation

  • Germany
  • UK
  • Poland
  • Russian Federation
  • Rest of Europe

Key Trends for global craft beer market in Europe growth

This study identifies growing demand for low-alcohol craft beer as the prime reasons driving the global craft beer market in Europe in Europe growth during the next few years.

Prominent vendors in global craft beer market in Europe

We provide a detailed analysis of around 25 vendors operating in the global craft beer market in Europe, including some of the vendors such as Asahi Group Holdings Ltd., Beavertown Brewery, BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Duvel Moortgat NV, Mikkeller ApS, Stone Brewing Co., The Boston Beer Co. Inc. and Thornbridge Brewery.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

TABLE OF CONTENTS

01: EXECUTIVE SUMMARY

02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Currency conversion rates for US$

03: MARKET LANDSCAPE

  • Market ecosystem
  • Value chain analysis
  • Market characteristics
  • Market segmentation analysis

04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market Outlook
  • Market size and forecast 2019-2024

05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Off-trade - Market size and forecast 2019-2024
  • On-trade - Market size and forecast 2019-2024
  • Market opportunity by distribution channel

07: CUSTOMER LANDSCAPE

08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • Germany - Market size and forecast 2019-2024
  • UK - Market size and forecast 2019-2024
  • Poland - Market size and forecast 2019-2024
  • Russian Federation - Market size and forecast 2019-2024
  • Rest of Europe - Market size and forecast 2019-2024
  • Market opportunity

09: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • IPA-based craft beer - Market size and forecast 2019-2024
  • Seasonal-based craft beer - Market size and forecast 2019-2024
  • Pale ale-based craft beer - Market size and forecast 2019-2024
  • Amber ale-based craft beer - Market size and forecast 2019-2024
  • Lager-based craft beer - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by product

10: DECISION FRAMEWORK

11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

12: MARKET TRENDS

  • Increasing number of M&A activities
  • Growth in online sales
  • Growing demand for low-alcohol craft beer

13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Asahi Group Holdings Ltd.
  • Beavertown Brewery
  • BrewDog Plc
  • Buxton Brewery Co. Ltd.
  • Cloudwater Brew Co.
  • Duvel Moortgat NV
  • Mikkeller ApS
  • Stone Brewing Co.
  • The Boston Beer Co. Inc.
  • Thornbridge Brewery

15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

16: EXPLORE TECHNAVIO

  • Exhibit 01: Global brewers market
  • Exhibit 02: Segments of global brewers market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Vendors: Key offerings
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2019
  • Exhibit 08: Country market: Size and forecast 2019-2024 (million L)
  • Exhibit 09: Country market: Year-over-year growth 2020-2024 (%)

Craft beer market in Europe - Market size and forecast 2019-2024 ($ mn)

  • Exhibit 10: Craft beer market in Europe - Year over year growth 2020-2024 (%)
  • Exhibit 11: Five forces analysis 2019
  • Exhibit 12: Five forces analysis 2024
  • Exhibit 13: Bargaining power of buyers
  • Exhibit 14: Bargaining power of suppliers
  • Exhibit 15: Threat of new entrants
  • Exhibit 16: Threat of substitutes
  • Exhibit 17: Threat of rivalry
  • Exhibit 18: Market condition - Five forces 2019
  • Exhibit 19: Distribution channel - Market share 2019-2024 (%)
  • Exhibit 20: Comparison by distribution channel
  • Exhibit 21: Off-trade - Market size and forecast 2019-2024 (million L)
  • Exhibit 22: Off-trade - Year-over-year growth 2020-2024 (%)
  • Exhibit 23: On-trade - Market size and forecast 2019-2024 (million L)
  • Exhibit 24: On-trade - Year-over-year growth 2020-2024 (%)
  • Exhibit 25: Market opportunity by distribution channel
  • Exhibit 26: Customer landscape
  • Exhibit 27: Market share by geography 2019-2024 (%)
  • Exhibit 28: Geographic comparison
  • Exhibit 29: Germany - Market size and forecast 2019-2024 (million L)
  • Exhibit 30: Germany - Year-over-year growth 2020-2024 (%)
  • Exhibit 31: UK - Market size and forecast 2019-2024 (million L)
  • Exhibit 32: UK - Year-over-year growth 2020-2024 (%)
  • Exhibit 33: Poland - Market size and forecast 2019-2024 (million L)
  • Exhibit 34: Poland - Year-over-year growth 2020-2024 (%)
  • Exhibit 35: Russian Federation - Market size and forecast 2019-2024 (million L)
  • Exhibit 36: Russian Federation - Year-over-year growth 2020-2024 (%)
  • Exhibit 37: Rest of Europe - Market size and forecast 2019-2024 (million L)
  • Exhibit 38: Rest of Europe - Year-over-year growth 2020-2024 (%)
  • Exhibit 39: Market opportunity
  • Exhibit 40: Product - Market share 2019-2024 (%)
  • Exhibit 41: Comparison by product
  • Exhibit 42: IPA-based craft beer - Market size and forecast 2019-2024 (million L)
  • Exhibit 43: IPA-based craft beer - Year-over-year growth 2020-2024 (%)
  • Exhibit 44: Seasonal-based craft beer - Market size and forecast 2019-2024 (million L)
  • Exhibit 45: Seasonal-based craft beer - Year-over-year growth 2020-2024 (%)
  • Exhibit 46: Pale ale-based craft beer - Market size and forecast 2019-2024 (million L)
  • Exhibit 47: Pale ale-based craft beer - Year-over-year growth 2020-2024 (%)
  • Exhibit 48: Amber ale-based craft beer - Market size and forecast 2019-2024 (million L)
  • Exhibit 49: Amber ale-based craft beer - Year-over-year growth 2020-2024 (%)
  • Exhibit 50: Lager-based craft beer - Market size and forecast 2019-2024 (million L)
  • Exhibit 51: Lager-based craft beer - Year-over-year growth 2020-2024 (%)
  • Exhibit 52: Others - Market size and forecast 2019-2024 (million L)
  • Exhibit 53: Others - Year-over-year growth 2020-2024 (%)
  • Exhibit 54: Market opportunity by product
  • Exhibit 55: Impact of drivers and challenges
  • Exhibit 56: Vendor landscape
  • Exhibit 57: Landscape disruption
  • Exhibit 58: Vendors covered
  • Exhibit 59: Vendor classification
  • Exhibit 60: Market positioning of vendors
  • Exhibit 61: Asahi Group Holdings Ltd. - Vendor overview
  • Exhibit 62: Asahi Group Holdings Ltd. - Business segments
  • Exhibit 63: Asahi Group Holdings Ltd. - Organizational developments
  • Exhibit 64: Asahi Group Holdings Ltd. - Segment focus
  • Exhibit 65: Asahi Group Holdings Ltd. - Key offerings
  • Exhibit 66: Beavertown Brewery - Vendor overview
  • Exhibit 67: Beavertown Brewery - Product segments
  • Exhibit 68: Beavertown Brewery - Key offerings
  • Exhibit 69: BrewDog Plc - Vendor overview
  • Exhibit 70: BrewDog Plc - Product segments
  • Exhibit 71: BrewDog Plc - Organizational developments
  • Exhibit 72: BrewDog Plc - Key offerings
  • Exhibit 73: Buxton Brewery Co. Ltd. - Vendor overview
  • Exhibit 74: Buxton Brewery Co. Ltd. - Product segments
  • Exhibit 75: Buxton Brewery Co. Ltd. - Key offerings
  • Exhibit 76: Cloudwater Brew Co. - Vendor overview
  • Exhibit 77: Cloudwater Brew Co. - Product segments
  • Exhibit 78: Cloudwater Brew Co. - Key offerings
  • Exhibit 79: Duvel Moortgat NV - Vendor overview
  • Exhibit 80: Duvel Moortgat NV - Product segments
  • Exhibit 81: Duvel Moortgat NV - Key offerings
  • Exhibit 82: Mikkeller ApS - Vendor overview
  • Exhibit 83: Mikkeller ApS - Product segments
  • Exhibit 84: Mikkeller ApS - Organizational developments
  • Exhibit 85: Mikkeller ApS - Key offerings
  • Exhibit 86: Stone Brewing Co. - Vendor overview
  • Exhibit 87: Stone Brewing Co. - Product segments
  • Exhibit 88: Stone Brewing Co. - Organizational developments
  • Exhibit 89: Stone Brewing Co. - Key offerings
  • Exhibit 90: The Boston Beer Co. Inc. - Vendor overview
  • Exhibit 91: The Boston Beer Co. Inc. - Business segments
  • Exhibit 92: The Boston Beer Co. Inc. - Organizational developments
  • Exhibit 93: The Boston Beer Co. Inc. - Key offerings
  • Exhibit 94: Thornbridge Brewery - Vendor overview
  • Exhibit 95: Thornbridge Brewery - Product segments
  • Exhibit 96: Thornbridge Brewery - Organizational developments
  • Exhibit 97: Thornbridge Brewery - Key offerings
  • Exhibit 98: Validation techniques employed for market sizing
  • Exhibit 99: Definition of market positioning of vendors
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