About this market
Technavio's fruit tea market analysis considers sales from both conventional fruit tea and organic fruit tea. Our analysis also considers the sales of fruit tea in APAC, Europe, North America, South America, and MEA. In 2018, the conventional fruit tea segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as affordable and easily accessible fruit tea products will play a significant role in the conventional fruit tea segment to maintain its market position. Also, our global fruit tea market report looks at factors such as increasing demand for premium fruit tea, packaging innovations in the market, growing demand from emerging countries. However, volatility in prices of raw materials, rise in the number of product recalls, and the increasing threat of substitutes may hamper the growth of the fruit tea industry over the forecast period.
Increasing demand for premium fruit tea
Health-conscious consumers are paying premium prices to purchase specialty tea products such as herbal tea and fruit tea. The increasing demand for a sophisticated lifestyle, customizable options in tea gift sets offered by vendors, and increasing adoption of specialty tea varieties is driving the sales of premium fruit tea products. This will lead to the expansion of the global fruit tea market at a CAGR of over 3% during the forecast period.
Rising focus toward new fruit tea flavors
An emerging trend gaining significant traction in the global fruit tea market is the launch of products with new flavors. Wellness enthusiasts and millennials seek new varieties of fruit tea in terms of flavors. Daily and occasionally tea drinkers are increasingly consuming fruit tea owing to the various health benefits conferred by different botanical ingredients such as herbs, fruits, and nuts. This rising focus towards new fruit tea flavors is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global fruit tea market during the forecast period 2019-2023, view our report.
With the presence of several major players, the global fruit tea market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fruit tea manufacturers, that include Harney & Sons Fine Teas, R. Twining and Co. Ltd., Tata Global Beverages Ltd., The Hain Celestial Group Inc., The Stash Tea Co.
Also, the fruit tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
TABLE OF CONTENTS
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY TYPE
- Market segmentation by type
- Comparison by type
- Conventional fruit tea - Market size and forecast 2018-2023
- Organic fruit tea - Market size and forecast 2018-2023
- Market opportunity by type
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Rising focus toward new fruit tea flavors
- Adoption of sustainable manufacturing approaches
- Shifting focus toward product innovation
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Harney & Sons Fine Teas
- R. Twining and Co. Ltd.
- Tata Global Beverages Ltd.
- The Hain Celestial Group Inc.
- The Stash Tea Co.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO