세계의 자동차 시트 마사지 시스템 시장(2025-2029년)

The automotive seat massage system market is forecasted to grow by USD 121.2 million during 2024-2029, accelerating at a CAGR of 3.9% during the forecast period. The report on the automotive seat massage system market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing electrification in vehicles, reduction in driver fatigue using a seat massage system, and increased preference for safety and comfort.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's automotive seat massage system market is segmented as below:

By Application

• Passenger cars
• Commercial vehicles

By Type

• Front seat massage systems
• Back seat massage systems

By Product Type

• Rolling
• Kneading
• Shiatsu
• Vibration

By Variant

• Manual
• Remote
• App controlled

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the development of holistic human-machine interface (HMI) seats as one of the prime reasons driving the automotive seat massage system market growth during the next few years. Also, emergence of seat massage system as a standard feature in luxury car models and development of seats featuring wellness parameters and biometric sensing system will lead to sizable demand in the market.

The report on the automotive seat massage system market covers the following areas:

• Automotive Seat Massage System Market sizing
• Automotive Seat Massage System Market forecast
• Automotive Seat Massage System Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive seat massage system market vendors that include Adient PLC, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI-S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd.. Also, the automotive seat massage system market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by Variant
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Automotive Seat Massage System Market 2019 - 2023
  • Historic Market Size - Data Table on Global Automotive Seat Massage System Market 2019 - 2023 ($ million)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.5 Variant segment analysis 2019 - 2023
  • Historic Market Size - Variant Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Automotive Seat Massage System Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Passenger cars - Market size and forecast 2024-2029
  • Chart on Passenger cars - Market size and forecast 2024-2029 ($ million)
  • Data Table on Passenger cars - Market size and forecast 2024-2029 ($ million)
  • Chart on Passenger cars - Year-over-year growth 2024-2029 (%)
  • Data Table on Passenger cars - Year-over-year growth 2024-2029 (%)
• 8.4 Commercial vehicles - Market size and forecast 2024-2029
  • Chart on Commercial vehicles - Market size and forecast 2024-2029 ($ million)
  • Data Table on Commercial vehicles - Market size and forecast 2024-2029 ($ million)
  • Chart on Commercial vehicles - Year-over-year growth 2024-2029 (%)
  • Data Table on Commercial vehicles - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Front seat massage systems - Market size and forecast 2024-2029
  • Chart on Front seat massage systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Front seat massage systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Front seat massage systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Front seat massage systems - Year-over-year growth 2024-2029 (%)
• 9.4 Back seat massage systems - Market size and forecast 2024-2029
  • Chart on Back seat massage systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Back seat massage systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Back seat massage systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Back seat massage systems - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 10.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
• 10.3 Rolling - Market size and forecast 2024-2029
  • Chart on Rolling - Market size and forecast 2024-2029 ($ million)
  • Data Table on Rolling - Market size and forecast 2024-2029 ($ million)
  • Chart on Rolling - Year-over-year growth 2024-2029 (%)
  • Data Table on Rolling - Year-over-year growth 2024-2029 (%)
• 10.4 Kneading - Market size and forecast 2024-2029
  • Chart on Kneading - Market size and forecast 2024-2029 ($ million)
  • Data Table on Kneading - Market size and forecast 2024-2029 ($ million)
  • Chart on Kneading - Year-over-year growth 2024-2029 (%)
  • Data Table on Kneading - Year-over-year growth 2024-2029 (%)
• 10.5 Shiatsu - Market size and forecast 2024-2029
  • Chart on Shiatsu - Market size and forecast 2024-2029 ($ million)
  • Data Table on Shiatsu - Market size and forecast 2024-2029 ($ million)
  • Chart on Shiatsu - Year-over-year growth 2024-2029 (%)
  • Data Table on Shiatsu - Year-over-year growth 2024-2029 (%)
• 10.6 Vibration - Market size and forecast 2024-2029
  • Chart on Vibration - Market size and forecast 2024-2029 ($ million)
  • Data Table on Vibration - Market size and forecast 2024-2029 ($ million)
  • Chart on Vibration - Year-over-year growth 2024-2029 (%)
  • Data Table on Vibration - Year-over-year growth 2024-2029 (%)
• 10.7 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)
  • Data Table on Market opportunity by Product Type ($ million)

11 Market Segmentation by Variant

• 11.1 Market segments
  • Chart on Variant - Market share 2024-2029 (%)
  • Data Table on Variant - Market share 2024-2029 (%)
• 11.2 Comparison by Variant
  • Chart on Comparison by Variant
  • Data Table on Comparison by Variant
• 11.3 Manual - Market size and forecast 2024-2029
  • Chart on Manual - Market size and forecast 2024-2029 ($ million)
  • Data Table on Manual - Market size and forecast 2024-2029 ($ million)
  • Chart on Manual - Year-over-year growth 2024-2029 (%)
  • Data Table on Manual - Year-over-year growth 2024-2029 (%)
• 11.4 Remote - Market size and forecast 2024-2029
  • Chart on Remote - Market size and forecast 2024-2029 ($ million)
  • Data Table on Remote - Market size and forecast 2024-2029 ($ million)
  • Chart on Remote - Year-over-year growth 2024-2029 (%)
  • Data Table on Remote - Year-over-year growth 2024-2029 (%)
• 11.5 App controlled - Market size and forecast 2024-2029
  • Chart on App controlled - Market size and forecast 2024-2029 ($ million)
  • Data Table on App controlled - Market size and forecast 2024-2029 ($ million)
  • Chart on App controlled - Year-over-year growth 2024-2029 (%)
  • Data Table on App controlled - Year-over-year growth 2024-2029 (%)
• 11.6 Market opportunity by Variant
  • Market opportunity by Variant ($ million)
  • Data Table on Market opportunity by Variant ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.11 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.14 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.16 Spain - Market size and forecast 2024-2029
  • Chart on Spain - Market size and forecast 2024-2029 ($ million)
  • Data Table on Spain - Market size and forecast 2024-2029 ($ million)
  • Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Data Table on Spain - Year-over-year growth 2024-2029 (%)
• 13.17 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Adient Plc
  • Adient Plc - Overview
  • Adient Plc - Business segments
  • Adient Plc - Key offerings
  • Adient Plc - Segment focus
  • SWOT
• 16.5 Alba Automotive Services BV
  • Alba Automotive Services BV - Overview
  • Alba Automotive Services BV - Product / Service
  • Alba Automotive Services BV - Key offerings
  • SWOT
• 16.6 Alfmeier Prazision SE
  • Alfmeier Prazision SE - Overview
  • Alfmeier Prazision SE - Product / Service
  • Alfmeier Prazision SE - Key offerings
  • SWOT
• 16.7 Automotive Concepts
  • Automotive Concepts - Overview
  • Automotive Concepts - Product / Service
  • Automotive Concepts - Key offerings
  • SWOT
• 16.8 Continental AG
  • Continental AG - Overview
  • Continental AG - Business segments
  • Continental AG - Key news
  • Continental AG - Key offerings
  • Continental AG - Segment focus
  • SWOT
• 16.9 DONMAR Enterprises Inc.
  • DONMAR Enterprises Inc. - Overview
  • DONMAR Enterprises Inc. - Product / Service
  • DONMAR Enterprises Inc. - Key offerings
  • SWOT
• 16.10 Erickson Auto Trim Inc.
  • Erickson Auto Trim Inc. - Overview
  • Erickson Auto Trim Inc. - Product / Service
  • Erickson Auto Trim Inc. - Key offerings
  • SWOT
• 16.11 InSeat Solutions LLC
  • InSeat Solutions LLC - Overview
  • InSeat Solutions LLC - Product / Service
  • InSeat Solutions LLC - Key offerings
  • SWOT
• 16.12 Lear Corp.
  • Lear Corp. - Overview
  • Lear Corp. - Business segments
  • Lear Corp. - Key offerings
  • Lear Corp. - Segment focus
  • SWOT
• 16.13 Leggett and Platt Inc.
  • Leggett and Platt Inc. - Overview
  • Leggett and Platt Inc. - Product / Service
  • Leggett and Platt Inc. - Key offerings
  • SWOT
• 16.14 Magna International Inc.
  • Magna International Inc. - Overview
  • Magna International Inc. - Business segments
  • Magna International Inc. - Key news
  • Magna International Inc. - Key offerings
  • Magna International Inc. - Segment focus
  • SWOT
• 16.15 Rostra Precision Controls Inc.
  • Rostra Precision Controls Inc. - Overview
  • Rostra Precision Controls Inc. - Product / Service
  • Rostra Precision Controls Inc. - Key offerings
  • SWOT
• 16.16 TACHI-S Co. Ltd.
  • TACHI-S Co. Ltd. - Overview
  • TACHI-S Co. Ltd. - Product / Service
  • TACHI-S Co. Ltd. - Key offerings
  • SWOT
• 16.17 The Miami Corp.
  • The Miami Corp. - Overview
  • The Miami Corp. - Product / Service
  • The Miami Corp. - Key offerings
  • SWOT
• 16.18 Toyota Boshoku Corp.
  • Toyota Boshoku Corp. - Overview
  • Toyota Boshoku Corp. - Business segments
  • Toyota Boshoku Corp. - Key offerings
  • Toyota Boshoku Corp. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations