세계의 인공잔디 시장 : 부문별 예측(2025-2030년)

The Artificial Grass Market was valued at USD 5.56 billion in 2023, expected to reach USD 6.00 billion in 2024, and is projected to grow at a CAGR of 8.66%, to USD 9.94 billion by 2030.

The artificial grass market has been defined by its synthetic fiber composition designed to replicate the appearance and functionality of natural grass, serving primarily in landscapes, sports fields, and ornamental applications. The necessity of artificial grass stems from its low maintenance requirements, reduced water usage, and durability, making it an attractive alternative to natural grass in water-scarce regions and urban environments that demand efficient greenery solutions. Its applications are varied, encompassing residential lawns, commercial spaces, playgrounds, professional sports arenas, and pet areas, showcasing significant versatility and end-use scope. Key growth drivers include increasing global urbanization, which demands efficient landscaping solutions, the rising interest in sustainable and eco-friendly products, and advancements in technology leading to improved product quality that closely mimics natural grass. The market is witnessing robust opportunities with growing consumer awareness about water conservation and eco-friendly practices, particularly in countries facing water scarcity. Opportunities also lie in emerging markets where the adoption rate is accelerating due to increasing disposable incomes and urban expansion. However, limitations include the initial high cost of installation and potential environmental concerns regarding recyclability and chemical runoff from low-grade products. Challenges such as market saturation in developed regions and stringent environmental regulations also pose obstacles to growth. To harness the full potential of the artificial grass market, innovation in materials that enhance recyclability or biodegradability, as well as advances in installation techniques to reduce costs, represent promising areas. Research into hybrid grass systems that combine synthetic and natural elements could also provide a new avenue for development. The market thus displays a dynamic nature, blending traditional landscaping methods with cutting-edge technology to meet the needs of an evolving consumer base, while pushing the boundaries of what artificial grass can achieve in terms of sustainability and practicality.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Artificial Grass Market

The Artificial Grass Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Low maintenance and price benefit over the original grass
  • Increasing consumer spending on home decor and rising construction projects
  • Growing demand from commercial venues such as sports & events
• Market Restraints
  • High initial cost of artificial grass and the availability of cheap substitutes
• Market Opportunities
  • Emerging initiatives for artificial grass recycling
  • Introduction of modern antibacterial artificial turf
• Market Challenges
  • Adverse environmental impact of artificial grass

Porter's Five Forces: A Strategic Tool for Navigating the Artificial Grass Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Artificial Grass Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Artificial Grass Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Artificial Grass Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Artificial Grass Market

A detailed market share analysis in the Artificial Grass Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Artificial Grass Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Artificial Grass Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Artificial Grass Market

A strategic analysis of the Artificial Grass Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Artificial Grass Market, highlighting leading vendors and their innovative profiles. These include Artificial Grass Co., Belgotex Franchise (Pty) Ltd, CCGrass, Controlled Products LLC, EverLawn, FieldTurf USA, Inc., Foreverlawn, Inc., Global Syn-Turf, Inc., Goal Grass, Hatko Group, Ilkesport, Integral Group, K&B JUNWOO CO., LTD., Limonta Sport S.p.A., MegaGrass, NoMow Turf, Nurteks Hali Sanayi VE Ticaret AS, Reform Sports Systems San. ve Tic. A.S., Rhino-Turf, Shaw Industries Group, Inc., SIS Pitches, Sport Group, The Recreational Group, Verde Sports Limited, Victoria PLC, and WinterGreen Synthetic Grass LLC.

Market Segmentation & Coverage

This research report categorizes the Artificial Grass Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Installation, market is studied across Flooring and Wall Cladding.
• Based on Fiber Base Material, market is studied across Nylon, Polyethylene, and Polypropylene.
• Based on Infill Material, market is studied across Petroleum-Based Infills, Plant-Based Infills, and Sand Infill. The Petroleum-Based Infills is further studied across Acrylic/Polymer Coated Sand, Ethylene Propylene Diene Monomer, Post-Industrial Product Grinds, Styrene-Butadiene Rubber, and Thermoplastic Elastomers.
• Based on Application, market is studied across Contact Sports, Landscaping, Leisure, and Non-Contact Sports.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Low maintenance and price benefit over the original grass
    • 5.1.1.2. Increasing consumer spending on home decor and rising construction projects
    • 5.1.1.3. Growing demand from commercial venues such as sports & events
  • 5.1.2. Restraints
    • 5.1.2.1. High initial cost of artificial grass and the availability of cheap substitutes
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging initiatives for artificial grass recycling
    • 5.1.3.2. Introduction of modern antibacterial artificial turf
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse environmental impact of artificial grass
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Artificial Grass Market, by Installation

• 6.1. Introduction
• 6.2. Flooring
• 6.3. Wall Cladding

7. Artificial Grass Market, by Fiber Base Material

• 7.1. Introduction
• 7.2. Nylon
• 7.3. Polyethylene
• 7.4. Polypropylene

8. Artificial Grass Market, by Infill Material

• 8.1. Introduction
• 8.2. Petroleum-Based Infills
  • 8.2.1. Acrylic/Polymer Coated Sand
  • 8.2.2. Ethylene Propylene Diene Monomer
  • 8.2.3. Post-Industrial Product Grinds
  • 8.2.4. Styrene-Butadiene Rubber
  • 8.2.5. Thermoplastic Elastomers
• 8.3. Plant-Based Infills
• 8.4. Sand Infill

9. Artificial Grass Market, by Application

• 9.1. Introduction
• 9.2. Contact Sports
• 9.3. Landscaping
• 9.4. Leisure
• 9.5. Non-Contact Sports

10. Americas Artificial Grass Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Artificial Grass Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Artificial Grass Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Artificial Grass Co.
• 2. Belgotex Franchise (Pty) Ltd
• 3. CCGrass
• 4. Controlled Products LLC
• 5. EverLawn
• 6. FieldTurf USA, Inc.
• 7. Foreverlawn, Inc.
• 8. Global Syn-Turf, Inc.
• 9. Goal Grass
• 10. Hatko Group
• 11. Ilkesport
• 12. Integral Group
• 13. K&B JUNWOO CO., LTD.
• 14. Limonta Sport S.p.A.
• 15. MegaGrass
• 16. NoMow Turf
• 17. Nurteks Hali Sanayi VE Ticaret AS
• 18. Reform Sports Systems San. ve Tic. A.S.
• 19. Rhino-Turf
• 20. Shaw Industries Group, Inc.
• 21. SIS Pitches
• 22. Sport Group
• 23. The Recreational Group
• 24. Verde Sports Limited
• 25. Victoria PLC
• 26. WinterGreen Synthetic Grass LLC