팬케이크 렌즈 시장 : 초점 거리, 용도, 판매 채널, 최종사용자별 - 세계 예측(2025-2030년)

The Pancake Lenses Market was valued at USD 401.79 million in 2023, expected to reach USD 424.17 million in 2024, and is projected to grow at a CAGR of 5.88%, to USD 599.76 million by 2030.

Pancake lenses, a type of photographic lens known for their compactness and portable design, offer a slim profile compared to standard lenses and are particularly valued in the realms of photography and videography. The necessity of pancake lenses is driven by the rising consumer demand for lightweight and high-quality camera gear, which is more convenient for travel photography and everyday usage. Their application extends from compact cameras to mirrorless systems, providing professional-grade performance with increased portability. End-use sectors encompass professional photographers, hobbyists, and social media content creators who prioritize both quality and convenience. Market growth is significantly influenced by the increasing penetration of smartphone photography, which has amplified interest in sophisticated but compact photographic equipment. Moreover, technological advancements in optical designs, such as better aperture and autofocusing systems in smaller lenses, enhance product appeal. A potential opportunity lies in the growing influencer culture and the surge of the vlogging trend, as content creators often invest in portable yet effective photographic solutions. However, market growth is challenged by the high development costs associated with miniaturization and optical precision, deterring price-sensitive consumers. Additionally, innovations like computational photography in smartphones pose competitive pressure on traditional lenses. For business growth, companies should invest in R&D to improve optical performance, such as enhanced low-light capabilities and wider apertures, while maintaining portability. Moreover, exploring niche markets like wildlife photography, which could benefit from portable equipment, offers potential gains. Creating strategic partnerships with camera manufacturers to integrate pancake lenses into their product lines can also be advantageous. The nature of the pancake lenses market is dynamic, driven by constant technological innovation and shifting consumer preferences, necessitating agility and forward-thinking strategies to capitalize on emerging trends and circumvent potential pitfalls.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Pancake Lenses Market

The Pancake Lenses Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing trend of travel and outdoor photography
  • Surge in social media platforms and the increasing number of content creators and influencers
• Market Restraints
  • Higher costs for high-quality models of mirrorless cameras
• Market Opportunities
  • Rising strategic partnerships with camera brands to introduce package lens
• Market Challenges
  • Technological limitations with the pancake lenses

Porter's Five Forces: A Strategic Tool for Navigating the Pancake Lenses Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Pancake Lenses Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Pancake Lenses Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Pancake Lenses Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Pancake Lenses Market

A detailed market share analysis in the Pancake Lenses Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Pancake Lenses Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Pancake Lenses Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Pancake Lenses Market

A strategic analysis of the Pancake Lenses Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Pancake Lenses Market, highlighting leading vendors and their innovative profiles. These include 7Artisans, Canon Inc., Carl Zeiss AG, FUJIFILM Holdings Corporation, Hyppervision Ltd., KOPIN Corporation, Laowa Lenses by Venus Optics, Largan Precision Co.,Ltd., Leica Camera AG, Lensbaby, Inc., Lianchuang Electronic Technology Co., Ltd., Meta Platforms, Inc., Nikon Corporation, Olympus Corporation, Panasonic Holding Corporation, Ricoh Group, Samsung Electronics Co., Ltd., Samyang Optics Co. Ltd., Sony Group Corporation, Tamron Co., Ltd., TTArtisan, Victor Hasselblad AB, Viltrox, Voigtlander GmbH, and YONGNUO Electronic Equipment Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Pancake Lenses Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Focal Length, market is studied across 24mm & Below, 25mm to 50mm, and 51mm & Above.
• Based on Application, market is studied across Compact Cameras & Mirrorless Cameras and Virtual Reality & Augmented Reality.
• Based on Sales Channel, market is studied across Offline and Online. The Offline is further studied across Electronics Retail Stores and Specialty Camera Stores.
• Based on End-User, market is studied across Individuals and Professionals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing trend of travel and outdoor photography

• 5.1.1.2. Surge in social media platforms and the increasing number of content creators and influencers

• 5.1.2. Restraints
  • 5.1.2.1. Higher costs for high-quality models of mirrorless cameras

• 5.1.3. Opportunities
  • 5.1.3.1. Rising strategic partnerships with camera brands to introduce package lens
• 5.1.4. Challenges
  • 5.1.4.1. Technological limitations with the pancake lenses

• 5.2. Market Segmentation Analysis
  • 5.2.1. Focal Length: Growing popularity of 25mm to 50mm focal length lenses owing to advanced auto-focus capabilities
  • 5.2.2. Application: Emerging adoption of pancake lenses into AR & VR head-mounted displays
  • 5.2.3. Sales Channel: Shifting consumer trend towards online sales channels due to convenience and comprehensive product information
  • 5.2.4. End-User: Increasing popularity of pancake lenses among individual consumers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Pancake Lenses Market, by Focal Length

• 6.1. Introduction
• 6.2. 24mm & Below
• 6.3. 25mm to 50mm
• 6.4. 51mm & Above

7. Pancake Lenses Market, by Application

• 7.1. Introduction
• 7.2. Compact Cameras & Mirrorless Cameras
• 7.3. Virtual Reality & Augmented Reality

8. Pancake Lenses Market, by Sales Channel

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Electronics Retail Stores
  • 8.2.2. Specialty Camera Stores
• 8.3. Online

9. Pancake Lenses Market, by End-User

• 9.1. Introduction
• 9.2. Individuals
• 9.3. Professionals

10. Americas Pancake Lenses Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Pancake Lenses Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Pancake Lenses Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Meta unveils Quest 3S, an affordable mixed reality headset
  • 13.3.2. Samyang unveils new pancake lenses for Sony E-Mount
  • 13.3.3. Viltrox unveils patented 28mm AF pancake lens to enhance full-frame camera systems
  • 13.3.4. Panasonic unveils LUMIX S 26mm f/8 pancake lens
  • 13.3.5. XR Optics raises USD 15 million in funding for augmented reality development
  • 13.3.6. TTArtisan launches new AF 40mm F 1.0 pancake lens
  • 13.3.7. Lensbaby launches sweet 22 pancake lens for enhanced creativity
  • 13.3.8. Hypervision secures investment for next-gen VR pancake lenses
  • 13.3.9. Canon unveils EOS R100 and RF 28mm f/2.8 STM lens
  • 13.3.10. Nikon unveils development of advanced NIKKOR Z 85mm f/1.2 S and compact NIKKOR Z 26mm f/2.8 pancake lenses
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. Panasonic Holding Corporation
  • 13.4.2. Nikon Corporation
  • 13.4.3. Fujifilm Holdings Corporation
  • 13.4.4. Canon Inc.

Companies Mentioned

• 1. 7Artisans
• 2. Canon Inc.
• 3. Carl Zeiss AG
• 4. FUJIFILM Holdings Corporation
• 5. Hyppervision Ltd.
• 6. KOPIN Corporation
• 7. Laowa Lenses by Venus Optics
• 8. Largan Precision Co.,Ltd.
• 9. Leica Camera AG
• 10. Lensbaby, Inc.
• 11. Lianchuang Electronic Technology Co., Ltd.
• 12. Meta Platforms, Inc.
• 13. Nikon Corporation
• 14. Olympus Corporation
• 15. Panasonic Holding Corporation
• 16. Ricoh Group
• 17. Samsung Electronics Co., Ltd.
• 18. Samyang Optics Co. Ltd.
• 19. Sony Group Corporation
• 20. Tamron Co., Ltd.
• 21. TTArtisan
• 22. Victor Hasselblad AB
• 23. Viltrox
• 24. Voigtlander GmbH
• 25. YONGNUO Electronic Equipment Co., Ltd.