세계의 항공 분야 증강현실 및 가상현실 시장 : 부문별 예측(2025-2030년)

The Aviation Augmented & Virtual Reality Market was valued at USD 1.26 billion in 2023, expected to reach USD 1.37 billion in 2024, and is projected to grow at a CAGR of 8.51%, to USD 2.23 billion by 2030.

The aviation augmented and virtual reality (AR/VR) market is a fast-evolving segment driven by the technological convergence of digital and aerospace paradigms. This market encompasses technologies that superimpose virtual elements into real-world environments (AR) and create immersive 3D-generated worlds (VR) to enhance operational training, maintenance, and customer experience within the aviation industry. The necessity of AR/VR in aviation comes from its ability to improve training for pilots and crew, enhance maintenance procedures, and provide passengers with enriched in-flight experiences. Applications include immersive pilot training simulators, real-time aircraft maintenance support through AR glasses, and VR in-flight entertainment systems. The end-use scope broadly extends across airlines, aircraft manufacturers, maintenance, repair and overhaul (MRO) facilities, airport operations, and passenger services.

Key growth factors include the need for cost-effective and safe training solutions, advancements in hardware and software technologies, and increasing demand for efficient aviation maintenance solutions. Additionally, the heightened emphasis on improving passenger experience post-pandemic has further propelled interest in AR and VR innovations. Opportunities lie in developing customized AR applications for aircraft maintenance, leveraging VR for remote aircraft inspections, and creating novel passenger engagement platforms using these technologies. However, the market faces challenges such as high implementation costs, technological compatibility issues, and the necessity for robust cybersecurity measures. Limitations in infrastructure and lack of skilled professionals further impede rapid adoption.

To capitalize on market potential, companies should invest in developing integrated AR systems that can be easily incorporated into existing aviation infrastructures and focus on creating user-friendly applications that minimize the learning curve for operators and technicians. Innovations could also extend to VR-based collaborative platforms for MRO teams or AI-driven AR applications for predictive maintenance. It is crucial for businesses to collaborate with tech partners and stimulate R&D to overcome current market challenges. The aviation AR/VR market exhibits a dynamic nature characterized by rapid innovation cycles, which, along with strategic investments in research, can lead to sustained growth and market leadership.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Aviation Augmented & Virtual Reality Market

The Aviation Augmented & Virtual Reality Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of commercial and defense aviation sectors driving AR/VR adoption for various applications
  • Increased focus on reducing operational costs and improving safety through AR/VR technologies
  • Integration of AR/VR with existing aircraft systems to provide real-time data and analytics
  • Government initiatives and funding to support technological advancements in the aviation sector
• Market Restraints
  • Limited availability of skilled professionals proficient in aviation-focused AR/VR applications and system integration
• Market Opportunities
  • Enhanced training programs for pilots using immersive augmented reality and virtual reality technologies
  • Optimized maintenance and repair operations within the aviation sector utilizing virtual reality simulations
  • Passenger engagement and in-flight entertainment improvements through advanced augmented reality applications
• Market Challenges
  • Data security and privacy concerns related to the extensive use of AR/VR technologies in aviation operations

Porter's Five Forces: A Strategic Tool for Navigating the Aviation Augmented & Virtual Reality Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Aviation Augmented & Virtual Reality Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Aviation Augmented & Virtual Reality Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Aviation Augmented & Virtual Reality Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Aviation Augmented & Virtual Reality Market

A detailed market share analysis in the Aviation Augmented & Virtual Reality Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Aviation Augmented & Virtual Reality Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Aviation Augmented & Virtual Reality Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Aviation Augmented & Virtual Reality Market

A strategic analysis of the Aviation Augmented & Virtual Reality Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Aviation Augmented & Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include Airbus, Boeing, Dassault Systemes, EON Reality, Facebook, Google, Honeywell, HTC Corporation, Lockheed Martin, Magic Leap, Microsoft, Northrop Grumman, SAAB, Saffron, Samsung, Sony, Thales Group, Unity Technologies, Virtuix, and Vuzix.

Market Segmentation & Coverage

This research report categorizes the Aviation Augmented & Virtual Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Device Type, market is studied across AR Devices and VR Devices. The AR Devices is further studied across Head-Mounted Displays and Smart Glasses. The VR Devices is further studied across Gesture-Tracking Devices and Head-Mounted Displays.
• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Displays, and Sensors. The Software is further studied across 3D Modeling Software, AR Software, and VR Content Management.
• Based on Application, market is studied across Design & Manufacturing, Entertainment, Operations & Maintenance, and Training & Simulation. The Design & Manufacturing is further studied across 3D Visualization and Prototyping. The Entertainment is further studied across In-Flight Entertainment. The Operations & Maintenance is further studied across Cockpit Operations and Navigation. The Training & Simulation is further studied across Maintenance Training and Pilot Training.
• Based on End User, market is studied across Commercial Aviation, General Aviation, and Military Aviation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of commercial and defense aviation sectors driving AR/VR adoption for various applications
    • 5.1.1.2. Increased focus on reducing operational costs and improving safety through AR/VR technologies
    • 5.1.1.3. Integration of AR/VR with existing aircraft systems to provide real-time data and analytics
    • 5.1.1.4. Government initiatives and funding to support technological advancements in the aviation sector
  • 5.1.2. Restraints
    • 5.1.2.1. Limited availability of skilled professionals proficient in aviation-focused AR/VR applications and system integration
  • 5.1.3. Opportunities
    • 5.1.3.1. Enhanced training programs for pilots using immersive augmented reality and virtual reality technologies
    • 5.1.3.2. Optimized maintenance and repair operations within the aviation sector utilizing virtual reality simulations
    • 5.1.3.3. Passenger engagement and in-flight entertainment improvements through advanced augmented reality applications
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and privacy concerns related to the extensive use of AR/VR technologies in aviation operations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Aviation Augmented & Virtual Reality Market, by Device Type

• 6.1. Introduction
• 6.2. AR Devices
  • 6.2.1. Head-Mounted Displays
  • 6.2.2. Smart Glasses
• 6.3. VR Devices
  • 6.3.1. Gesture-Tracking Devices
  • 6.3.2. Head-Mounted Displays

7. Aviation Augmented & Virtual Reality Market, by Component

• 7.1. Introduction
• 7.2. Hardware
  • 7.2.1. Cameras
  • 7.2.2. Displays
  • 7.2.3. Sensors
• 7.3. Software
  • 7.3.1. 3D Modeling Software
  • 7.3.2. AR Software
  • 7.3.3. VR Content Management

8. Aviation Augmented & Virtual Reality Market, by Application

• 8.1. Introduction
• 8.2. Design & Manufacturing
  • 8.2.1. 3D Visualization
  • 8.2.2. Prototyping
• 8.3. Entertainment
  • 8.3.1. In-Flight Entertainment
• 8.4. Operations & Maintenance
  • 8.4.1. Cockpit Operations
  • 8.4.2. Navigation
• 8.5. Training & Simulation
  • 8.5.1. Maintenance Training
  • 8.5.2. Pilot Training

9. Aviation Augmented & Virtual Reality Market, by End User

• 9.1. Introduction
• 9.2. Commercial Aviation
• 9.3. General Aviation
• 9.4. Military Aviation

10. Americas Aviation Augmented & Virtual Reality Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Aviation Augmented & Virtual Reality Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Aviation Augmented & Virtual Reality Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Airbus
• 2. Boeing
• 3. Dassault Systemes
• 4. EON Reality
• 5. Facebook
• 6. Google
• 7. Honeywell
• 8. HTC Corporation
• 9. Lockheed Martin
• 10. Magic Leap
• 11. Microsoft
• 12. Northrop Grumman
• 13. SAAB
• 14. Saffron
• 15. Samsung
• 16. Sony
• 17. Thales Group
• 18. Unity Technologies
• 19. Virtuix
• 20. Vuzix