세계의 이메일 마케팅 소프트웨어 시장 : 채널, 배포, 용도, 최종 사용자별 예측(2025-2030년)

The Email Marketing Software Market was valued at USD 1.61 billion in 2023, expected to reach USD 1.77 billion in 2024, and is projected to grow at a CAGR of 9.99%, to USD 3.14 billion by 2030.

Email marketing software is a digital tool designed to create, send, and automate email campaigns, facilitating targeted communication and engagement with customers. Its necessity stems from the increasing importance of personalized communication in building customer relationships, enhancing brand loyalty, and driving conversions. The application of this software spans across industries such as retail, e-commerce, healthcare, and education, offering capabilities like campaign automation, analytics, segmentation, and integrations with other digital platforms. The end-use scope includes businesses of all sizes, ranging from small startups to large enterprises, who rely on these solutions to optimize their marketing strategies. Market insights reveal that the growth of email marketing software is driven by the rising importance of data-driven marketing, advancements in AI and automation technologies, and the increasing adoption of digital marketing across various sectors. Key opportunities lie in developing AI-driven personalization features, improving analytics with actionable insights, and enhancing regulatory compliance features to address privacy concerns. However, market growth faces challenges such as data privacy issues, spamming regulations, and intense competition from alternative digital marketing channels like social media and mobile apps. Expanding into emerging markets and integrating multi-channel marketing capabilities can further drive growth. Areas of innovation include leveraging machine learning for predictive analytics, enhancing cybersecurity measures, and developing more intuitive user interfaces to encourage adoption. Additionally, the integration with emerging technologies such as augmented reality (AR) and the Internet of Things (IoT) could unlock more interactive and immersive customer experiences. As the market matures, businesses should focus on delivering value-added services, maintaining compliance with data protection regulations, and fostering strategic partnerships to differentiate themselves. The nature of the market is highly competitive, dynamic, and evolving, requiring continuous innovation and adaptation to changing consumer preferences and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Email Marketing Software Market

The Email Marketing Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption of quick and powerful marketing strategies
  • Ongoing trend of a personalized business approach to attain consumers
  • Proliferating the use of digital tools across the business value chain
• Market Restraints
  • Concerns associated with low email open rates and spam risks
• Market Opportunities
  • Emerging new software with added advanced features
  • Integration of AI and ML tools in the software to better understand the consumer perspective
• Market Challenges
  • Retention of subscribers and hard-to-achieve measurable ROI

Porter's Five Forces: A Strategic Tool for Navigating the Email Marketing Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Email Marketing Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Email Marketing Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Email Marketing Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Email Marketing Software Market

A detailed market share analysis in the Email Marketing Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Email Marketing Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Email Marketing Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Email Marketing Software Market

A strategic analysis of the Email Marketing Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Email Marketing Software Market, highlighting leading vendors and their innovative profiles. These include AWeber Communications, Inc., Brevo, Campaign Monitor Pty Ltd., Constant Contact, Inc., Emma, Inc., Epsilon Data Management, LLC, GetResponse S.A., Google LLC by Alphabet Inc., HubSpot, Inc., iContact, LLC, International Business Machines Corporation, Intuit Inc., MailerLite, Mailgun Technologies Inc., Microsoft Corporation, Omnisend, LLC, Oracle Corporation, Pinpointe On-Demand, Inc., Polaris Software, LLC, Salesforce, Inc., Sitecore, Teradata Corporation, Twilio Inc., VerticalResponse, Inc., Webengage, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Email Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Channel, market is studied across Business to Business and Business to Customers.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Application, market is studied across Customer Management, Lead Generation, Reporting & Analytics, Sales Reporting, and Template Management.
• Based on End-User, market is studied across BFSI, Education, Healthcare, IT & Telecommunications, Media & Entertainment, Retail & Consumer Goods, and Travel & Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption of quick and powerful marketing strategies
    • 5.1.1.2. Ongoing trend of a personalized business approach to attain consumers
    • 5.1.1.3. Proliferating the use of digital tools across the business value chain
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with low email open rates and spam risks
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging new software with added advanced features
    • 5.1.3.2. Integration of AI and ML tools in the software to better understand the consumer perspective
  • 5.1.4. Challenges
    • 5.1.4.1. Retention of subscribers and hard-to-achieve measurable ROI
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Email Marketing Software Market, by Channel

• 6.1. Introduction
• 6.2. Business to Business
• 6.3. Business to Customers

7. Email Marketing Software Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. Email Marketing Software Market, by Application

• 8.1. Introduction
• 8.2. Customer Management
• 8.3. Lead Generation
• 8.4. Reporting & Analytics
• 8.5. Sales Reporting
• 8.6. Template Management

9. Email Marketing Software Market, by End-User

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Healthcare
• 9.5. IT & Telecommunications
• 9.6. Media & Entertainment
• 9.7. Retail & Consumer Goods
• 9.8. Travel & Transportation

10. Americas Email Marketing Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Email Marketing Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Email Marketing Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AWeber Communications, Inc.
• 2. Brevo
• 3. Campaign Monitor Pty Ltd.
• 4. Constant Contact, Inc.
• 5. Emma, Inc.
• 6. Epsilon Data Management, LLC
• 7. GetResponse S.A.
• 8. Google LLC by Alphabet Inc.
• 9. HubSpot, Inc.
• 10. iContact, LLC
• 11. International Business Machines Corporation
• 12. Intuit Inc.
• 13. MailerLite
• 14. Mailgun Technologies Inc.
• 15. Microsoft Corporation
• 16. Omnisend, LLC
• 17. Oracle Corporation
• 18. Pinpointe On-Demand, Inc.
• 19. Polaris Software, LLC
• 20. Salesforce, Inc.
• 21. Sitecore
• 22. Teradata Corporation
• 23. Twilio Inc.
• 24. VerticalResponse, Inc.
• 25. Webengage
• 26. Zoho Corporation Pvt. Ltd.