세계의 인터넷 TV 세트 시장 : 디스플레이 유형, 해상도, 용도별 예측(2025-2030년)

The Internet TV Sets Market was valued at USD 18.12 billion in 2023, expected to reach USD 19.78 billion in 2024, and is projected to grow at a CAGR of 11.90%, to USD 39.84 billion by 2030.

The scope and definition of the Internet TV Sets market encompass devices that enable the streaming of digital content over the internet directly to TVs via built-in or external capabilities. The necessity for these devices is driven by consumers' demand for seamless access to a myriad of online content at their convenience, transcending traditional cable TV limitations. Application-wise, Internet TV sets are crucial for residential use, smart home integration, and in commercial settings like hotels and entertainment venues, profoundly influencing modern entertainment experiences. The market's end-use scope primarily spans individual consumers, hospitality sectors, and digital advertisers leveraging targeted ad capabilities offered by smart TVs. Key growth influencers include increasing internet penetration, rising demand for Over-the-Top (OTT) platforms, and technological advancements in smart TV features such as voice recognition and AI integration. Moreover, the vibrant landscape of content creation and partnerships between TV manufacturers and content providers presents promising opportunities. Businesses should focus on enhancing customer engagement through innovative features like interactive TV apps and personalized recommendations to capture these opportunities. However, limitations such as high initial costs, privacy concerns over data usage, and rapidly evolving consumer preferences pose challenges. Competition from other smart devices and content accessibility issues in regions with poor internet infrastructure also affect growth. The best areas for innovation and research include developing energy-efficient models, advancing user interface designs, especially for accessibility, and enhancing AI capabilities for content curation. Additionally, focusing on cost-effective production to make smart TV features more accessible can lead to substantial market expansion. The Internet TV set market is dynamic and competitive, demanding continuous adaptation from businesses to meet consumers' ever-evolving preferences while navigating technological and infrastructural challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Internet TV Sets Market

The Internet TV Sets Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • The rapid advancements in display technology leading to enhanced viewing experiences
  • Increased consumer preference for internet-connected devices enabling streaming services
  • Integration of smart home features with internet TV sets driving consumer adoption
  • Growing trend towards cord-cutting and preference for on-demand content consumption
• Market Restraints
  • High initial costs and ongoing subscription fees hamper widespread adoption among budget-conscious consumers in the internet TV sets market
• Market Opportunities
  • Customized user interface design to cater to diverse age groups and accessibility needs in internet TV sets
  • Expansion into emerging markets with affordable internet TV sets to tap into growing demand
  • Integration of augmented and virtual reality capabilities into internet TV sets for immersive viewing experiences
• Market Challenges
  • Limited internet connectivity and bandwidth issues in rural areas hinder the seamless streaming experience for internet TV set users

Porter's Five Forces: A Strategic Tool for Navigating the Internet TV Sets Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Internet TV Sets Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Internet TV Sets Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Internet TV Sets Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Internet TV Sets Market

A detailed market share analysis in the Internet TV Sets Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Internet TV Sets Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Internet TV Sets Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Internet TV Sets Market

A strategic analysis of the Internet TV Sets Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Internet TV Sets Market, highlighting leading vendors and their innovative profiles. These include Changhong Electric Co., Ltd., Grundig Intermedia GmbH, Haier Group Corporation, Hisense Group, Insignia (Best Buy Co., Inc.), JVC (Japan Victor Company), Koninklijke Philips N.V., LG Electronics Inc., Panasonic Corporation, Polaroid Corporation, Samsung Electronics Co., Ltd., Seiki Digital, Inc., Sharp Corporation, Skyworth Group Limited, Sony Corporation, TCL Corporation, Toshiba Corporation, Vestel, Vizio Inc., and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Internet TV Sets Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Display Type, market is studied across LCD Televisions, LED Televisions, OLED Televisions, Plasma Televisions, and QLED Televisions. The LED Televisions is further studied across Back-Lit LED Televisions, Edge-Lit LED Televisions, and Full-Array LED Televisions. The OLED Televisions is further studied across Curved OLED Televisions and Flat OLED Televisions. The QLED Televisions is further studied across 4K QLED Televisions and 8K QLED Televisions.
• Based on Resolution, market is studied across 4K UHD, 8K UHD, Full HD, and HD.
• Based on Application, market is studied across Commercial and Residential. The Commercial is further studied across Hospitals, Hotels, Offices, and Restaurants.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. The rapid advancements in display technology leading to enhanced viewing experiences
    • 5.1.1.2. Increased consumer preference for internet-connected devices enabling streaming services
    • 5.1.1.3. Integration of smart home features with internet TV sets driving consumer adoption
    • 5.1.1.4. Growing trend towards cord-cutting and preference for on-demand content consumption
  • 5.1.2. Restraints
    • 5.1.2.1. High initial costs and ongoing subscription fees hamper widespread adoption among budget-conscious consumers in the internet TV sets market
  • 5.1.3. Opportunities
    • 5.1.3.1. Customized user interface design to cater to diverse age groups and accessibility needs in internet TV sets
    • 5.1.3.2. Expansion into emerging markets with affordable internet TV sets to tap into growing demand
    • 5.1.3.3. Integration of augmented and virtual reality capabilities into internet TV sets for immersive viewing experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Limited internet connectivity and bandwidth issues in rural areas hinder the seamless streaming experience for internet TV set users
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Internet TV Sets Market, by Display Type

• 6.1. Introduction
• 6.2. LCD Televisions
• 6.3. LED Televisions
  • 6.3.1. Back-Lit LED Televisions
  • 6.3.2. Edge-Lit LED Televisions
  • 6.3.3. Full-Array LED Televisions
• 6.4. OLED Televisions
  • 6.4.1. Curved OLED Televisions
  • 6.4.2. Flat OLED Televisions
• 6.5. Plasma Televisions
• 6.6. QLED Televisions
  • 6.6.1. 4K QLED Televisions
  • 6.6.2. 8K QLED Televisions

7. Internet TV Sets Market, by Resolution

• 7.1. Introduction
• 7.2. 4K UHD
• 7.3. 8K UHD
• 7.4. Full HD
• 7.5. HD

8. Internet TV Sets Market, by Application

• 8.1. Introduction
• 8.2. Commercial
  • 8.2.1. Hospitals
  • 8.2.2. Hotels
  • 8.2.3. Offices
  • 8.2.4. Restaurants
• 8.3. Residential

9. Americas Internet TV Sets Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Internet TV Sets Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Internet TV Sets Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Changhong Electric Co., Ltd.
• 2. Grundig Intermedia GmbH
• 3. Haier Group Corporation
• 4. Hisense Group
• 5. Insignia (Best Buy Co., Inc.)
• 6. JVC (Japan Victor Company)
• 7. Koninklijke Philips N.V.
• 8. LG Electronics Inc.
• 9. Panasonic Corporation
• 10. Polaroid Corporation
• 11. Samsung Electronics Co., Ltd.
• 12. Seiki Digital, Inc.
• 13. Sharp Corporation
• 14. Skyworth Group Limited
• 15. Sony Corporation
• 16. TCL Corporation
• 17. Toshiba Corporation
• 18. Vestel
• 19. Vizio Inc.
• 20. Xiaomi Corporation