세계의 IoT 전자태그 시장 : 응용 분야, 태그 유형, 컴포넌트, 최종 사용자 산업별 예측(2025-2030년)

The IoT Electronic Tags Market was valued at USD 3.02 billion in 2023, expected to reach USD 3.47 billion in 2024, and is projected to grow at a CAGR of 14.96%, to USD 8.03 billion by 2030.

The Internet of Things (IoT) Electronic Tags market involves devices that utilize radio frequency identification (RFID), near-field communication (NFC), and Bluetooth Low Energy (BLE) to enable data exchange, inventory tracking, and asset management. These tags are crucial for real-time tracking, inventory management, and enhancing operational efficiency across industries such as retail, healthcare, logistics, and manufacturing. The demand for seamless connectivity, the need for improved operational efficiency, and the expansion of smart infrastructure are major factors propelling growth in this market. The increasing adoption of smart homes and offices, amplified by advancements in cloud computing and AI, presents substantial opportunities for deployment of IoT tags. Investment in R&D to develop innovative, cost-effective, and energy-efficient tags is pivotal to driving future growth. However, market expansion is hampered by issues such as stringent regulatory standards, data privacy concerns, limited awareness among end-users, and challenges in interoperability among devices across different platforms. Companies can tackle these issues by focusing on enhancing data security and ensuring compliance with global standards, alongside educating potential users on the benefits of IoT tags. Potential areas of innovation include developing multi-functional tags with extended battery life, improved data encryption, and higher accuracy in data capture and transmission. Collaborations and strategic partnerships can further foster development of integrated solutions, enabling businesses to adapt swiftly to evolving technologies and gain competitive advantage. The IoT Electronic Tags market is dynamic and positioning companies at the forefront of technological developments will be crucial to capitalizing on existing opportunities and mitigating risks. As the market matures, businesses focusing on sustainable solutions and customized applications tailored to industry-specific needs are likely to thrive, maintaining a competitive edge by innovating towards customer-centric solutions that address both current and future demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving IoT Electronic Tags Market

The IoT Electronic Tags Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for improved inventory tracking and management in supply chain operations
  • Rising adoption of smart retail technologies to enhance customer experience
  • Increased utilization of IoT devices in various industrial applications for real-time data analytics
  • Expansion of the e-commerce sector driving the need for efficient logistics solutions
• Market Restraints
  • High costs associated with the deployment and maintenance of IoT electronic tags infrastructure
• Market Opportunities
  • Maximizing efficiency in retail through IoT electronic tags for automated checkout and inventory control
  • Expansion of smart agriculture applications utilizing IoT electronic tags to increase yield and monitor livestock
  • Incorporating IoT electronic tags into personal devices for improved consumer lifestyle and convenience
• Market Challenges
  • Scalability issues when managing large networks of IoT electronic tags in enterprises

Porter's Five Forces: A Strategic Tool for Navigating the IoT Electronic Tags Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the IoT Electronic Tags Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the IoT Electronic Tags Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the IoT Electronic Tags Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the IoT Electronic Tags Market

A detailed market share analysis in the IoT Electronic Tags Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the IoT Electronic Tags Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the IoT Electronic Tags Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the IoT Electronic Tags Market

A strategic analysis of the IoT Electronic Tags Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the IoT Electronic Tags Market, highlighting leading vendors and their innovative profiles. These include Alien Technology, Avery Dennison, CAEN RFID, Checkpoint Systems, Fujitsu, GAO RFID, HID Global, Honeywell International, Identiv, Impinj, Invengo Information Technology, Mojix, Murata Manufacturing, NXP Semiconductors, Omni-ID, RF Code, Savi Technology, Smartrac N.V., Tageos, and Zebra Technologies.

Market Segmentation & Coverage

This research report categorizes the IoT Electronic Tags Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Application Area, market is studied across Healthcare, Logistics & Transportation, Manufacturing, and Retail. The Healthcare is further studied across Medical Equipment Tracking and Patient Monitoring. The Logistics & Transportation is further studied across Asset Tracking and Fleet Management. The Manufacturing is further studied across Quality Control and Supply Chain Management. The Retail is further studied across Customer Experience Enhancement and Inventory Management.
• Based on Tag Type, market is studied across Active Tags and Passive Tags. The Active Tags is further studied across Bluetooth and WiFi. The Passive Tags is further studied across RFID.
• Based on Component, market is studied across Microchips and Sensors.
• Based on End-User Industry, market is studied across Automotive, Commercial, Consumer Electronics, and Industrial. The Automotive is further studied across Infotainment and Vehicle Diagnostics. The Consumer Electronics is further studied across Smart Home Devices and Wearable Devices.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for improved inventory tracking and management in supply chain operations
    • 5.1.1.2. Rising adoption of smart retail technologies to enhance customer experience
    • 5.1.1.3. Increased utilization of IoT devices in various industrial applications for real-time data analytics
    • 5.1.1.4. Expansion of the e-commerce sector driving the need for efficient logistics solutions
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with the deployment and maintenance of IoT electronic tags infrastructure
  • 5.1.3. Opportunities
    • 5.1.3.1. Maximizing efficiency in retail through IoT electronic tags for automated checkout and inventory control
    • 5.1.3.2. Expansion of smart agriculture applications utilizing IoT electronic tags to increase yield and monitor livestock
    • 5.1.3.3. Incorporating IoT electronic tags into personal devices for improved consumer lifestyle and convenience
  • 5.1.4. Challenges
    • 5.1.4.1. Scalability issues when managing large networks of IoT electronic tags in enterprises
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. IoT Electronic Tags Market, by Application Area

• 6.1. Introduction
• 6.2. Healthcare
  • 6.2.1. Medical Equipment Tracking
  • 6.2.2. Patient Monitoring
• 6.3. Logistics & Transportation
  • 6.3.1. Asset Tracking
  • 6.3.2. Fleet Management
• 6.4. Manufacturing
  • 6.4.1. Quality Control
  • 6.4.2. Supply Chain Management
• 6.5. Retail
  • 6.5.1. Customer Experience Enhancement
  • 6.5.2. Inventory Management

7. IoT Electronic Tags Market, by Tag Type

• 7.1. Introduction
• 7.2. Active Tags
  • 7.2.1. Bluetooth
  • 7.2.2. WiFi
• 7.3. Passive Tags
  • 7.3.1. RFID

8. IoT Electronic Tags Market, by Component

• 8.1. Introduction
• 8.2. Microchips
• 8.3. Sensors

9. IoT Electronic Tags Market, by End-User Industry

• 9.1. Introduction
• 9.2. Automotive
  • 9.2.1. Infotainment
  • 9.2.2. Vehicle Diagnostics
• 9.3. Commercial
• 9.4. Consumer Electronics
  • 9.4.1. Smart Home Devices
  • 9.4.2. Wearable Devices
• 9.5. Industrial

10. Americas IoT Electronic Tags Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific IoT Electronic Tags Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa IoT Electronic Tags Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alien Technology
• 2. Avery Dennison
• 3. CAEN RFID
• 4. Checkpoint Systems
• 5. Fujitsu
• 6. GAO RFID
• 7. HID Global
• 8. Honeywell International
• 9. Identiv
• 10. Impinj
• 11. Invengo Information Technology
• 12. Mojix
• 13. Murata Manufacturing
• 14. NXP Semiconductors
• 15. Omni-ID
• 16. RF Code
• 17. Savi Technology
• 18. Smartrac N.V.
• 19. Tageos
• 20. Zebra Technologies