세계의 PMOLED 디스플레이 시장 : 제품 유형, 기술, 용도, 최종 사용자 산업, 디스플레이 사이즈별 예측(2025-2030년)

The PMOLED Display Market was valued at USD 2.63 billion in 2023, expected to reach USD 2.91 billion in 2024, and is projected to grow at a CAGR of 9.19%, to USD 4.88 billion by 2030.

PMOLED (Passive Matrix Organic Light Emitting Diode) displays represent a subset of OLED technology characterized by their simple matrix addressing scheme, ideal for small to medium-sized screens with low power consumption and high contrast ratios. The necessity for PMOLED displays is driven by their efficiency in battery-powered devices and applications requiring compact, flexible, and lightweight displays, making them suitable for gadgets like wearable devices, smartwatches, portable healthcare devices, and industrial equipment. Despite competition from AMOLEDs, PMOLEDs are preferred for specific low-end applications due to their cost-effectiveness and ease of production.

Market growth is influenced by the rising demand for energy-efficient display technology, expanding wearable tech markets, and innovations in the Internet of Things (IoT). Opportunities arise in sectors like healthcare, where PMOLEDs can be integrated into health monitoring devices, and in automotive, where their application in dashboard displays can burgeon due to their high contrast and visibility under diverse ambient conditions. However, challenges such as the inherent limitation in display size and resolution, shorter lifespan compared to other technologies, and competition from LCD and AMOLED displays hinder market expansion.

To capitalize on these opportunities, firms should invest in improving the lifespan and flexibility of PMOLED displays, explore hybrid technologies, and focus on expanding applications in emerging markets and new sectors such as automotive and healthcare. Innovation can also be directed towards developing new materials and production processes that reduce costs and increase the energy efficiency of PMOLEDs. Understanding consumer preferences and collaborating with tech companies to customize solutions will also be crucial. The market remains moderately competitive with growth potential in niche applications; therefore, strategic alliances and continued research into reducing production complexities and costs are essential for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving PMOLED Display Market

The PMOLED Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Technological advancements leading to more efficient and durable PMOLED display panels
  • Growing adoption of PMOLED displays in automotive applications enhances market potential
• Market Restraints
  • Overview of the declining demand due to the rise of flexible OLED alternatives
  • Impact of high production costs on the profitability of PMOLED display manufacturers
• Market Opportunities
  • Increasing demand for PMOLED displays in wearable technology including fitness trackers and smartwatches due to their flexibility and energy efficiency
  • Growth in the automotive industry leading to a rise in demand for PMOLED displays in heads-up displays, dashboards, and entertainment systems
  • Expanding market for consumer electronics such as smartphones, tablets, and virtual reality headsets driving the adoption of PMOLED displays for superior visual experience
• Market Challenges
  • Challenge of sustaining product quality amidst high production volumes in the PMOLED display market
  • Navigating the competitive pressures and technological advancements in the PMOLED display industry

Porter's Five Forces: A Strategic Tool for Navigating the PMOLED Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the PMOLED Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the PMOLED Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the PMOLED Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the PMOLED Display Market

A detailed market share analysis in the PMOLED Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the PMOLED Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the PMOLED Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the PMOLED Display Market

A strategic analysis of the PMOLED Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the PMOLED Display Market, highlighting leading vendors and their innovative profiles. These include AU Optronics, BOE Technology, EverDisplay Optronics, Helius Display Technologies, Innolux Corporation, Japan Display Inc, JOLED Inc, LG Display, Lumineq, Osram Opto Semiconductors, Panasonic Corporation, Raystar Optronics, RiTdisplay Corporation, Samsung Display, Tianma Microelectronics, Toshiba Corporation, Truly International Holdings, Universal Display Corporation, Visionox, and WiseChip Semiconductor.

Market Segmentation & Coverage

This research report categorizes the PMOLED Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Flexible PMOLED, Rigid PMOLED, and Transparent PMOLED.
• Based on Technology, market is studied across Active-Matrix OLED (AMOLED) and Passive-Matrix OLED (PMOLED).
• Based on Application, market is studied across Automotive Display, Digital Signage, Display Screen, Lighting, and Wearable Devices. The Automotive Display is further studied across Center Stack Display, Entertainment Systems, and Instrument Cluster. The Lighting is further studied across Commercial Lighting, Industrial Lighting, and Residential Lighting. The Wearable Devices is further studied across Fitness Trackers and Smartwatches.
• Based on End-User Industry, market is studied across Consumer Electronics and Healthcare. The Consumer Electronics is further studied across Smartphones, Tablets, and Televisions. The Healthcare is further studied across Medical Devices and Wearable Health Devices.
• Based on Display Size, market is studied across 1 to 4 Inches, 4 to 10 Inches, Above 10 Inches, and Up to 1 Inch.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Technological advancements leading to more efficient and durable PMOLED display panels
    • 5.1.1.2. Growing adoption of PMOLED displays in automotive applications enhances market potential
  • 5.1.2. Restraints
    • 5.1.2.1. Overview of the declining demand due to the rise of flexible OLED alternatives
    • 5.1.2.2. Impact of high production costs on the profitability of PMOLED display manufacturers
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing demand for PMOLED displays in wearable technology including fitness trackers and smartwatches due to their flexibility and energy efficiency
    • 5.1.3.2. Growth in the automotive industry leading to a rise in demand for PMOLED displays in heads-up displays, dashboards, and entertainment systems
    • 5.1.3.3. Expanding market for consumer electronics such as smartphones, tablets, and virtual reality headsets driving the adoption of PMOLED displays for superior visual experience
  • 5.1.4. Challenges
    • 5.1.4.1. Challenge of sustaining product quality amidst high production volumes in the PMOLED display market
    • 5.1.4.2. Navigating the competitive pressures and technological advancements in the PMOLED display industry
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. PMOLED Display Market, by Product Type

• 6.1. Introduction
• 6.2. Flexible PMOLED
• 6.3. Rigid PMOLED
• 6.4. Transparent PMOLED

7. PMOLED Display Market, by Technology

• 7.1. Introduction
• 7.2. Active-Matrix OLED (AMOLED)
• 7.3. Passive-Matrix OLED (PMOLED)

8. PMOLED Display Market, by Application

• 8.1. Introduction
• 8.2. Automotive Display
  • 8.2.1. Center Stack Display
  • 8.2.2. Entertainment Systems
  • 8.2.3. Instrument Cluster
• 8.3. Digital Signage
• 8.4. Display Screen
• 8.5. Lighting
  • 8.5.1. Commercial Lighting
  • 8.5.2. Industrial Lighting
  • 8.5.3. Residential Lighting
• 8.6. Wearable Devices
  • 8.6.1. Fitness Trackers
  • 8.6.2. Smartwatches

9. PMOLED Display Market, by End-User Industry

• 9.1. Introduction
• 9.2. Consumer Electronics
  • 9.2.1. Smartphones
  • 9.2.2. Tablets
  • 9.2.3. Televisions
• 9.3. Healthcare
  • 9.3.1. Medical Devices
  • 9.3.2. Wearable Health Devices

10. PMOLED Display Market, by Display Size

• 10.1. Introduction
• 10.2. 1 to 4 Inches
• 10.3. 4 to 10 Inches
• 10.4. Above 10 Inches
• 10.5. Up to 1 Inch

11. Americas PMOLED Display Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific PMOLED Display Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa PMOLED Display Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AU Optronics
• 2. BOE Technology
• 3. EverDisplay Optronics
• 4. Helius Display Technologies
• 5. Innolux Corporation
• 6. Japan Display Inc
• 7. JOLED Inc
• 8. LG Display
• 9. Lumineq
• 10. Osram Opto Semiconductors
• 11. Panasonic Corporation
• 12. Raystar Optronics
• 13. RiTdisplay Corporation
• 14. Samsung Display
• 15. Tianma Microelectronics
• 16. Toshiba Corporation
• 17. Truly International Holdings
• 18. Universal Display Corporation
• 19. Visionox
• 20. WiseChip Semiconductor