세계의 휴대용 충전기 및 파워 뱅크 시장 : 배터리 용량, 유통 채널, 최종 사용자별 예측(2025-2030년)

The Portable Chargers & Power Banks Market was valued at USD 17.35 billion in 2023, expected to reach USD 18.32 billion in 2024, and is projected to grow at a CAGR of 6.37%, to USD 26.73 billion by 2030.

The scope of the portable chargers and power banks market encompasses devices designed to provide on-the-go power solutions for electronic gadgets, primarily mobile phones, tablets, and laptops. Necessity arises from the increasing reliance on mobile technology and the corresponding demand for battery backup due to heavy usage. Key applications include travel, remote work, outdoor activities, and emergency power supply, with end-use spanning consumers, corporate professionals, and outdoor enthusiasts. A significant growth factor is the surge in smartphone adoption, coupled with advancements in battery technology focusing on lightweight yet high-capacity solutions. Emerging trends such as wireless charging technology and eco-friendly, solar-powered models present lucrative opportunities, posing as attractive investments for businesses aiming to cater to sustainability-focused clientele. Additionally, the growing popularity of compact, dual-purpose devices leveraging innovations in fast charging and multiple device compatibility offer further potential. However, market growth is hindered by challenges including the saturation of entry-level products and fierce competition driving down profit margins. Moreover, the rapid pace of technological advancement necessitates continuous innovation, posing a barrier for businesses unable to keep up with the changing landscape. Best areas for innovation include enhancement of energy efficiency, integration with IoT technologies, and development of new energy storage materials like solid-state batteries. Investments in improving lifecycle and recyclability of materials would also align with increasing environmental regulations and consumer preference for sustainable practices. Comprehensive market research, keeping abreast of consumer demands and regulatory changes, will be crucial to tapping into this market's full potential. The portable chargers and power banks market is characterized by dynamic growth, driven by consumer tech evolution and a pressing demand for portable, reliable power solutions, indicating a fertile ground for strategic innovation and development.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Portable Chargers & Power Banks Market

The Portable Chargers & Power Banks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surge in outdoor and adventure activities escalating the need for reliable portable charging options
  • Proliferation of smart wearable devices requiring frequent charging on-the-go
  • Expansion of the e-commerce sector boosting online sales and accessibility of portable power products
  • Increasing focus on compact and lightweight design in portable charging devices for enhanced user convenience
• Market Restraints
  • Intense competition among local and international players leading to price wars
• Market Opportunities
  • Growing demand for compact and high-capacity portable chargers in emerging markets worldwide
  • Increasing need for eco-friendly and sustainable power bank solutions amid environmental concerns
  • Expanding application of portable power banks in outdoor and travel activities requiring reliable power sources
• Market Challenges
  • Volatile raw material prices impacting profit margins and product pricing strategies

Porter's Five Forces: A Strategic Tool for Navigating the Portable Chargers & Power Banks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Portable Chargers & Power Banks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Portable Chargers & Power Banks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Portable Chargers & Power Banks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Portable Chargers & Power Banks Market

A detailed market share analysis in the Portable Chargers & Power Banks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Portable Chargers & Power Banks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Portable Chargers & Power Banks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Portable Chargers & Power Banks Market

A strategic analysis of the Portable Chargers & Power Banks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Portable Chargers & Power Banks Market, highlighting leading vendors and their innovative profiles. These include Anker Innovations, ASUS, Aukey, Baseus, Duracell, EasyAcc, EcoFlow, Goal Zero, Jackery, Lenovo Group, LG Electronics, Mophie, Omnicharge, Philips, RAVPower, Samsung Electronics, Sony Corporation, Tzumi Electronics, Xiaomi Corporation, and Zendure.

Market Segmentation & Coverage

This research report categorizes the Portable Chargers & Power Banks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Battery Capacity, market is studied across 10,001 mAh to 20,000 mAh, 5,001 mAh to 10,000 mAh, Above 20,000 mAh, and Up to 5,000 mAh.
• Based on Distribution Channel, market is studied across Offline Retailers and Online Retailers. The Offline Retailers is further studied across Consumer Electronics Stores, Specialty Stores, and Supermarkets and Hypermarkets.
• Based on End User, market is studied across Commercial Users, Consumer Users, and Industrial Users.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surge in outdoor and adventure activities escalating the need for reliable portable charging options
    • 5.1.1.2. Proliferation of smart wearable devices requiring frequent charging on-the-go
    • 5.1.1.3. Expansion of the e-commerce sector boosting online sales and accessibility of portable power products
    • 5.1.1.4. Increasing focus on compact and lightweight design in portable charging devices for enhanced user convenience
  • 5.1.2. Restraints
    • 5.1.2.1. Intense competition among local and international players leading to price wars
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing demand for compact and high-capacity portable chargers in emerging markets worldwide
    • 5.1.3.2. Increasing need for eco-friendly and sustainable power bank solutions amid environmental concerns
    • 5.1.3.3. Expanding application of portable power banks in outdoor and travel activities requiring reliable power sources
  • 5.1.4. Challenges
    • 5.1.4.1. Volatile raw material prices impacting profit margins and product pricing strategies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Portable Chargers & Power Banks Market, by Battery Capacity

• 6.1. Introduction
• 6.2. 10,001 mAh to 20,000 mAh
• 6.3. 5,001 mAh to 10,000 mAh
• 6.4. Above 20,000 mAh
• 6.5. Up to 5,000 mAh

7. Portable Chargers & Power Banks Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline Retailers
  • 7.2.1. Consumer Electronics Stores
  • 7.2.2. Specialty Stores
  • 7.2.3. Supermarkets and Hypermarkets
• 7.3. Online Retailers

8. Portable Chargers & Power Banks Market, by End User

• 8.1. Introduction
• 8.2. Commercial Users
• 8.3. Consumer Users
• 8.4. Industrial Users

9. Americas Portable Chargers & Power Banks Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Portable Chargers & Power Banks Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Portable Chargers & Power Banks Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Anker Innovations
• 2. ASUS
• 3. Aukey
• 4. Baseus
• 5. Duracell
• 6. EasyAcc
• 7. EcoFlow
• 8. Goal Zero
• 9. Jackery
• 10. Lenovo Group
• 11. LG Electronics
• 12. Mophie
• 13. Omnicharge
• 14. Philips
• 15. RAVPower
• 16. Samsung Electronics
• 17. Sony Corporation
• 18. Tzumi Electronics
• 19. Xiaomi Corporation
• 20. Zendure