세계의 가시광 포지셔닝 시장 : 부문별 예측(2025-2030년)

The Visible Light Positioning Market was valued at USD 28.45 billion in 2023, expected to reach USD 29.87 billion in 2024, and is projected to grow at a CAGR of 4.91%, to USD 39.82 billion by 2030.

Visible Light Positioning (VLP) is a cutting-edge technology that utilizes light-emitting diodes (LEDs) to provide high-precision indoor positioning services. The scope of VLP encompasses various applications such as navigation, asset tracking, and spatial awareness, particularly in environments where GPS signals are weak or unavailable, such as shopping malls, airports, and large industrial facilities. The necessity of VLP arises from the growing demand for accurate indoor navigation and tracking solutions, driven by industries' increasing focus on efficiency, safety, and customer experience. The end-use scope spans across retail, healthcare, manufacturing, and logistics sectors, where precise location data can significantly enhance operational workflows and user engagement.

Market insights reveal that key growth factors include the widespread adoption of LED lighting, advancements in sensor technologies, and increasing smartphone penetration, which facilitates the implementation of VLP systems. Additionally, the rise of smart infrastructure and IoT devices further propels market expansion. A potential opportunity lies in the integration of VLP with augmented reality (AR) applications, offering immersive navigation experiences and enhanced data overlays for users. Businesses should also explore collaborations and partnerships to develop bundled solutions that integrate VLP with existing digital platforms for a seamless user experience.

However, limitations such as initial deployment costs, the requirement for a line of sight, and interference from ambient lighting conditions pose challenges. The market also faces hurdles in standardization and interoperability of VLP systems across different devices and platforms. Innovation and research can focus on developing more affordable and efficient LED technologies, enhancing error correction algorithms, and exploring hybrid positioning systems that combine VLP with other location-based technologies like Wi-Fi or Bluetooth.

The nature of the VLP market is dynamic, characterized by rapid technological advancements and evolving consumer needs. Companies should emphasize research in creating new use cases and diversifying application areas, like personalized marketing and autonomous navigation systems, ensuring they remain at the forefront of this transformative technology landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Visible Light Positioning Market

The Visible Light Positioning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for precise indoor navigation and positioning systems in retail and healthcare sectors
  • Technological advancements in visible light communication technology enabling higher accuracy in positioning
  • Growing adoption of IoT devices and smart infrastructure enhancing the need for advanced positioning solutions
  • Rising investments in smart city projects incorporating visible light positioning for improved public services
• Market Restraints
  • Leading challenge in implementing visible light positioning technology in existing infrastructures
  • Major logistical challenges in adopting visible light positioning systems in large-scale industrial settings
• Market Opportunities
  • Utilizing visible light positioning in healthcare facilities for improved patient and equipment management
  • Implementing visible light positioning in warehouses and logistics for efficient inventory tracking
  • Boosting security and surveillance through visible light positioning in high-security zones
• Market Challenges
  • Lack of standardized protocols and interoperability challenges hinder the widespread adoption of visible light positioning
  • Privacy concerns and data security risks related to visible light positioning applications create market apprehension

Porter's Five Forces: A Strategic Tool for Navigating the Visible Light Positioning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Visible Light Positioning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Visible Light Positioning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Visible Light Positioning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Visible Light Positioning Market

A detailed market share analysis in the Visible Light Positioning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Visible Light Positioning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Visible Light Positioning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Visible Light Positioning Market

A strategic analysis of the Visible Light Positioning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Visible Light Positioning Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., Bytelight, Inc., GE Lighting (a Savant Company), Honeywell International Inc., Lucibel, NEC Corporation, Oledcomm, Osram GmbH, Panasonic Corporation, Philips Lighting N.V., pureLiFi Ltd., Qualcomm Incorporated, Samsung Electronics Co., Ltd., Signify N.V., Toshiba Corporation, Trimble Inc., and VLNComm.

Market Segmentation & Coverage

This research report categorizes the Visible Light Positioning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across LED, Microcontroller, and Photodetector.
• Based on Deployment Mode, market is studied across Cloud-Based and On-Premises.
• Based on Application, market is studied across Asset Tracking, Assisted Living, Indoor Navigation, Marketing and Advertising, Precision Agriculture, and Smart Lighting.
• Based on End-User Industry, market is studied across Automotive, Defense and Public Safety, Education, Healthcare, Manufacturing, Retail, and Transportation and Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for precise indoor navigation and positioning systems in retail and healthcare sectors
    • 5.1.1.2. Technological advancements in visible light communication technology enabling higher accuracy in positioning
    • 5.1.1.3. Growing adoption of IoT devices and smart infrastructure enhancing the need for advanced positioning solutions
    • 5.1.1.4. Rising investments in smart city projects incorporating visible light positioning for improved public services
  • 5.1.2. Restraints
    • 5.1.2.1. Leading challenge in implementing visible light positioning technology in existing infrastructures
    • 5.1.2.2. Major logistical challenges in adopting visible light positioning systems in large-scale industrial settings
  • 5.1.3. Opportunities
    • 5.1.3.1. Utilizing visible light positioning in healthcare facilities for improved patient and equipment management
    • 5.1.3.2. Implementing visible light positioning in warehouses and logistics for efficient inventory tracking
    • 5.1.3.3. Boosting security and surveillance through visible light positioning in high-security zones
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standardized protocols and interoperability challenges hinder the widespread adoption of visible light positioning
    • 5.1.4.2. Privacy concerns and data security risks related to visible light positioning applications create market apprehension
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Visible Light Positioning Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. LED
  • 6.2.2. Microcontroller
  • 6.2.3. Photodetector
• 6.3. Software

7. Visible Light Positioning Market, by Deployment Mode

• 7.1. Introduction
• 7.2. Cloud-Based
• 7.3. On-Premises

8. Visible Light Positioning Market, by Application

• 8.1. Introduction
• 8.2. Asset Tracking
• 8.3. Assisted Living
• 8.4. Indoor Navigation
• 8.5. Marketing and Advertising
• 8.6. Precision Agriculture
• 8.7. Smart Lighting

9. Visible Light Positioning Market, by End-User Industry

• 9.1. Introduction
• 9.2. Automotive
• 9.3. Defense and Public Safety
• 9.4. Education
• 9.5. Healthcare
• 9.6. Manufacturing
• 9.7. Retail
• 9.8. Transportation and Logistics

10. Americas Visible Light Positioning Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Visible Light Positioning Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Visible Light Positioning Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acuity Brands, Inc.
• 2. Bytelight, Inc.
• 3. GE Lighting (a Savant Company)
• 4. Honeywell International Inc.
• 5. Lucibel
• 6. NEC Corporation
• 7. Oledcomm
• 8. Osram GmbH
• 9. Panasonic Corporation
• 10. Philips Lighting N.V.
• 11. pureLiFi Ltd.
• 12. Qualcomm Incorporated
• 13. Samsung Electronics Co., Ltd.
• 14. Signify N.V.
• 15. Toshiba Corporation
• 16. Trimble Inc.
• 17. VLNComm