세계의 비주얼 포지셔닝 시스템 시장 : 컴포넌트별, 최종 사용자별 예측(2025-2030년)

The Visual Positioning System Market was valued at USD 53.81 billion in 2023, expected to reach USD 57.91 billion in 2024, and is projected to grow at a CAGR of 7.43%, to USD 88.91 billion by 2030.

The Visual Positioning System (VPS) is a revolutionary technology that uses computer vision to deduce the precise location of a device by analyzing visual data from the environment. The scope of VPS encompasses a wide range of applications, from enhancing augmented reality (AR) experiences by accurately overlaying digital information on the physical world to aiding in navigation in environments where GPS is ineffective, such as indoors or in dense urban settings. Its necessity arises from the limitations of traditional GPS systems, which struggle with accuracy and reliability in obstructed areas. Key end-use sectors include retail, where VPS can enhance customer experience through AR, and logistics, where it assists with precise location tracking of goods. Currently, significant market growth is driven by advancements in machine learning and AI algorithms, fueling improvements in image recognition and data processing capabilities. Key opportunities lie in the synergy between VPS and AR/VR technologies, potential applications in the automotive sector for enhanced driver assistance systems, and in smart city infrastructure for improved urban planning and management. However, challenges such as ensuring data privacy, overcoming high implementation costs, and integrating systems with existing infrastructure pose significant hurdles to widespread adoption. Moreover, the necessity for constant environmental data updates to maintain accuracy can be resource-intensive. For businesses, innovation largely resides in developing low-cost, energy-efficient VPS solutions that integrate seamlessly with mobile and IoT devices. Furthermore, investment in improving data privacy measures and developing open standards could spur adoption. The market for VPS is dynamic, characterized by rapid technology evolution and high competition as startups and established tech companies race to capture market share, highlighting a landscape ripe with opportunities for strategic partnerships and collaborative ventures to drive innovation and adoption.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Visual Positioning System Market

The Visual Positioning System Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of e-commerce and location-based services driving the need for precision positioning
  • Proliferation of connected devices and Internet of Things applications enhancing visual positioning relevance
  • Government initiatives promoting digital transformation and geospatial data utilization
  • Increased focus on enhancing user experience in navigation and mapping applications
• Market Restraints
  • Lack of standardized regulations and protocols affecting interoperability and integration across different visual positioning systems
• Market Opportunities
  • Agricultural drone technology enhanced with visual positioning systems for precise crop monitoring and maintenance
  • Tourism and historical site preservation using visual positioning systems to create immersive educational experiences
  • Warehousing and logistics solutions employing visual positioning systems for efficient inventory management and tracking
• Market Challenges
  • Challenges in scaling visual positioning systems for extensive and complex industrial applications with varied requirements and environments

Porter's Five Forces: A Strategic Tool for Navigating the Visual Positioning System Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Visual Positioning System Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Visual Positioning System Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Visual Positioning System Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Visual Positioning System Market

A detailed market share analysis in the Visual Positioning System Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Visual Positioning System Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Visual Positioning System Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Visual Positioning System Market

A strategic analysis of the Visual Positioning System Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Visual Positioning System Market, highlighting leading vendors and their innovative profiles. These include Amazon, Apple, Atheer, Blippar, Facebook, Google, Huawei, Intel, Magic Leap, Microsoft, NVIDIA, PTC Inc., Qualcomm, Samsung, Scope AR, Sony, Vuforia, Wikitude, WorldViz, and Zebra Technologies.

Market Segmentation & Coverage

This research report categorizes the Visual Positioning System Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Processors, and Sensors. The Software is further studied across Data Management, Machine Vision, and Mapping & Localization.
• Based on End-User, market is studied across Automotive and Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of e-commerce and location-based services driving the need for precision positioning
    • 5.1.1.2. Proliferation of connected devices and Internet of Things applications enhancing visual positioning relevance
    • 5.1.1.3. Government initiatives promoting digital transformation and geospatial data utilization
    • 5.1.1.4. Increased focus on enhancing user experience in navigation and mapping applications
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of standardized regulations and protocols affecting interoperability and integration across different visual positioning systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Agricultural drone technology enhanced with visual positioning systems for precise crop monitoring and maintenance
    • 5.1.3.2. Tourism and historical site preservation using visual positioning systems to create immersive educational experiences
    • 5.1.3.3. Warehousing and logistics solutions employing visual positioning systems for efficient inventory management and tracking
  • 5.1.4. Challenges
    • 5.1.4.1. Challenges in scaling visual positioning systems for extensive and complex industrial applications with varied requirements and environments
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Visual Positioning System Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Cameras
  • 6.2.2. Processors
  • 6.2.3. Sensors
• 6.3. Software
  • 6.3.1. Data Management
  • 6.3.2. Machine Vision
  • 6.3.3. Mapping & Localization

7. Visual Positioning System Market, by End-User

• 7.1. Introduction
• 7.2. Automotive
• 7.3. Healthcare

8. Americas Visual Positioning System Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Visual Positioning System Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Visual Positioning System Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon
• 2. Apple
• 3. Atheer
• 4. Blippar
• 5. Facebook
• 6. Google
• 7. Huawei
• 8. Intel
• 9. Magic Leap
• 10. Microsoft
• 11. NVIDIA
• 12. PTC Inc.
• 13. Qualcomm
• 14. Samsung
• 15. Scope AR
• 16. Sony
• 17. Vuforia
• 18. Wikitude
• 19. WorldViz
• 20. Zebra Technologies