세계의 위협 사냥 시장 : 컴포넌트별, 위협 유형별, 전개 모드별, 업계별 예측(2025-2030년)

The Threat Hunting Market was valued at USD 3.20 billion in 2023, expected to reach USD 3.61 billion in 2024, and is projected to grow at a CAGR of 13.27%, to USD 7.66 billion by 2030.

Threat Hunting involves actively searching for cyber threats within an organization's network to identify and mitigate malicious activities before they result in substantial damage. The necessity for threat hunting arises from the increasing sophistication of cyber threats and the inadequacy of traditional defensive measures like firewalls and antivirus systems. Current applications span various industries, including finance, healthcare, and government sectors, where data integrity and privacy are paramount. The end-use scope of threat hunting solutions includes enhancing cybersecurity protocols, reducing response times to breaches, and improving overall security posture. Market growth is primarily driven by the rising incidence of cyberattacks, regulatory requirements for data protection, and the increased adoption of advanced technologies like AI and machine learning in security operations. Additionally, the growing number of connected devices through IoT presents both a vulnerability and an opportunity for sophisticated threat detection mechanisms.

Key opportunities include the integration of AI-driven analytics to predict and identify threats in real time, and expanding services to small and medium enterprises that previously considered such measures beyond their reach. However, limitations exist, such as the high cost of implementation and the shortage of skilled cybersecurity professionals which hampers broader adoption. Challenges also arise from rapidly evolving threats that necessitate continuous updates to threat hunting techniques, alongside potential resistance to innovative solutions from legacy systems stuck in inertia.

To capture emerging opportunities, businesses should invest in research focusing on automation of threat detection processes, the integration of threat intelligence sharing platforms, and enhancement of user-friendly interfaces for better accessibility. The nature of the threat hunting market is dynamic and necessitates constant innovation. Organizations looking to grow in this area need to embrace a proactive security posture, fostering collaborations with cyber intelligence communities to stay ahead of potential threats and leverage machine learning models for predictive insights. The emphasis on customizable, scalable solutions tailored to specific industry demands remains a pivotal area for innovation and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Threat Hunting Market

The Threat Hunting Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing frequency and sophistication of cyber-attacks on enterprises and governments worldwide
  • Growing adoption of advanced threat detection technologies and proactive threat hunting practices
  • Rising regulatory compliance requirements and data protection laws across various industries
  • Expanding use of artificial intelligence and machine learning for enhanced threat detection capabilities
• Market Restraints
  • High costs associated with implementing advanced threat hunting tools and technologies discourage small and medium-sized enterprises
  • Rapidly evolving cyber threats outpacing current threat hunting methodologies and technologies leading to inefficacies
• Market Opportunities
  • Cybersecurity solutions that focus on real-time threat intelligence and advanced threat hunting capabilities
  • Innovative AI and machine learning applications for proactive threat detection and response in enterprise environments
  • Demand for managed threat hunting services to support understaffed and overwhelmed IT security teams in various industries
• Market Challenges
  • Regulatory compliance and data privacy concerns affecting the implementation and effectiveness of threat hunting strategies in the market
  • Limited threat intelligence sharing among organizations restricting collaborative threat hunting efforts and overall market growth

Porter's Five Forces: A Strategic Tool for Navigating the Threat Hunting Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Threat Hunting Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Threat Hunting Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Threat Hunting Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Threat Hunting Market

A detailed market share analysis in the Threat Hunting Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Threat Hunting Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Threat Hunting Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Threat Hunting Market

A strategic analysis of the Threat Hunting Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Threat Hunting Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Broadcom, Inc., Check Point Software Technologies Ltd, Cisco Systems, CrowdStrike, Inc., Darktrace Holdings Limited, Elasticsearch B.V., ExtraHop Networks, Inc., Fortinet, Inc., F-Secure Corporation, IBM corporation, Microsoft Corporation, Musarubra US LLC, Rapid7, Inc., RSA Conference LLC, SentinelOne, Inc., SonicWall, Inc., Threathunter.ai, Trend Micro Incorporated., and VMware LLC by Broadcom, Inc..

Market Segmentation & Coverage

This research report categorizes the Threat Hunting Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Softwares. The Services is further studied across Managed Services and Professional Services.
• Based on Threat Type, market is studied across Advanced Persistent Threats, Denial of Service Attacks, Insider Threats, Malware & Ransomware, and Phishing & Social Engineering.
• Based on Deployment Mode, market is studied across On-Cloud and On-Premises.
• Based on Industry Verticals, market is studied across Energy & Utilities, Financial Services, Government & Defense, Healthcare, IT & Telecommunications, Manufacturing, and Retail & eCommerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing frequency and sophistication of cyber-attacks on enterprises and governments worldwide
    • 5.1.1.2. Growing adoption of advanced threat detection technologies and proactive threat hunting practices
    • 5.1.1.3. Rising regulatory compliance requirements and data protection laws across various industries
    • 5.1.1.4. Expanding use of artificial intelligence and machine learning for enhanced threat detection capabilities
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with implementing advanced threat hunting tools and technologies discourage small and medium-sized enterprises
    • 5.1.2.2. Rapidly evolving cyber threats outpacing current threat hunting methodologies and technologies leading to inefficacies
  • 5.1.3. Opportunities
    • 5.1.3.1. Cybersecurity solutions that focus on real-time threat intelligence and advanced threat hunting capabilities
    • 5.1.3.2. Innovative AI and machine learning applications for proactive threat detection and response in enterprise environments
    • 5.1.3.3. Demand for managed threat hunting services to support understaffed and overwhelmed IT security teams in various industries
  • 5.1.4. Challenges
    • 5.1.4.1. Regulatory compliance and data privacy concerns affecting the implementation and effectiveness of threat hunting strategies in the market
    • 5.1.4.2. Limited threat intelligence sharing among organizations restricting collaborative threat hunting efforts and overall market growth
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising demand for threat-hunting software with industrial automation
  • 5.2.2. Industry Verticals: Expanding application in retail & eCommerce sectors
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Threat Hunting Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Softwares

7. Threat Hunting Market, by Threat Type

• 7.1. Introduction
• 7.2. Advanced Persistent Threats
• 7.3. Denial of Service Attacks
• 7.4. Insider Threats
• 7.5. Malware & Ransomware
• 7.6. Phishing & Social Engineering

8. Threat Hunting Market, by Deployment Mode

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Threat Hunting Market, by Industry Verticals

• 9.1. Introduction
• 9.2. Energy & Utilities
• 9.3. Financial Services
• 9.4. Government & Defense
• 9.5. Healthcare
• 9.6. IT & Telecommunications
• 9.7. Manufacturing
• 9.8. Retail & eCommerce

10. Americas Threat Hunting Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Threat Hunting Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Threat Hunting Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Druva enhances data protection with advanced threat hunting and DDR services, fortifying cybersecurity and driving client value
  • 13.3.2. CrowdStrike and Google Cloud forge partnership to revolutionize threat detection and response with integrated security solutions
  • 13.3.3. Intel 471 acquires cyborg security to boost cyber intelligence and defense with advanced threat-hunting technologies
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AO Kaspersky Lab
• 2. Broadcom, Inc.
• 3. Check Point Software Technologies Ltd
• 4. Cisco Systems
• 5. CrowdStrike, Inc.
• 6. Darktrace Holdings Limited
• 7. Elasticsearch B.V.
• 8. ExtraHop Networks, Inc.
• 9. Fortinet, Inc.
• 10. F-Secure Corporation
• 11. IBM corporation
• 12. Microsoft Corporation
• 13. Musarubra US LLC
• 14. Rapid7, Inc.
• 15. RSA Conference LLC
• 16. SentinelOne, Inc.
• 17. SonicWall, Inc.
• 18. Threathunter.ai
• 19. Trend Micro Incorporated.
• 20. VMware LLC by Broadcom, Inc.