세계의 VR 및 MR 헤드셋 시장 : 컴포넌트, 기술, 유통 채널, 용도별 예측(2025-2030년)

The VR & MR Headset Market was valued at USD 11.11 billion in 2023, expected to reach USD 13.89 billion in 2024, and is projected to grow at a CAGR of 26.98%, to USD 59.17 billion by 2030.

The scope and definition of the VR and MR headset market primarily encompass devices providing immersive virtual and mixed reality experiences for users across various sectors. These headsets have gained traction due to their necessity in enhancing education, healthcare, gaming, and enterprise applications, offering possibilities such as virtual simulations and augmenting real-world environments with digital overlays. Key end-use sectors include entertainment and gaming, where they deliver intensified user engagement, alongside enterprise applications like employee training, remote collaboration, and virtual product design testing. Market insights indicate that growth is propelled by technological advancements, such as improved display resolutions and integrated haptic feedback, alongside increasing affordability and accessibility of devices, thus drawing broader consumer and enterprise interest. Furthermore, the burgeoning ecosystem of complementary content and applications amplifies adoption rates and value proposition.

The latest opportunities arise from emerging technologies like 5G, which significantly enhance streaming quality and real-time experiences, alongside potential integration with IoT for smarter, more adaptive applications. Possible recommendations to capitalize on these opportunities include developing cross-platform applications, focusing on interoperability, and leveraging partnerships with telecommunications companies to offer bundled services that highlight VR and MR capabilities. However, limitations persist, with challenges such as high production costs, technical barriers in achieving seamless AR/VR experiences, and consumer skepticism regarding prolonged use. Additionally, privacy concerns and the need for standardization across platforms could impede momentum.

Innovation and research should focus on improving user comfort and interaction, enhancing spatial audio and visual fidelity, and reducing device latency to elevate overall user experience. Also, delving into AI-driven personalization could significantly impact user engagement and satisfaction. The market's nature is dynamic, with rapid innovation cycles, thus necessitating agility in adapting to technological shifts and consumer demands. Betting on compatibilities with existing tech ecosystems and investing in R&D will be critical for stakeholders aiming to sustain competitive advantage and drive market expansion.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving VR & MR Headset Market

The VR & MR Headset Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand of VR & MR Headset in gaming and entertainment
  • Rising use of VR and MR headsets in healthcare for patient treatment and medical training
  • Expansion of 5G networks enabling seamless high-speed user experiences
• Market Restraints
  • Complexities in the integration of VR and MR technology in the existing system
• Market Opportunities
  • Increasing innovations in display technologies to enhance immersion without compromising user comfort
  • Increasing incorporation of VR and MR for virtual tourism
• Market Challenges
  • Security and privacy concerns VR & MR Headset

Porter's Five Forces: A Strategic Tool for Navigating the VR & MR Headset Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the VR & MR Headset Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the VR & MR Headset Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the VR & MR Headset Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the VR & MR Headset Market

A detailed market share analysis in the VR & MR Headset Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the VR & MR Headset Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the VR & MR Headset Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the VR & MR Headset Market

A strategic analysis of the VR & MR Headset Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the VR & MR Headset Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., AjnaLens, Apple Inc., ASUSTeK Computer Inc., ByteDance Ltd., Dell Inc., DPVR, FOVE Inc., Google LLC by Alphabet Inc., Hewlett-Packard Company, HTC Corporation, Lenovo Group Limited, Lynx Mixed Reality, Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, Panasonic Holdings Corporation, Penumbra, Inc., Pimax Innovation (Hong kong) Co., Limited, Samsung Electronics Co., Ltd., Sony Group Corporation, Valve Corporation, Varjo Technologies Oy, Vrgineers, Inc., and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the VR & MR Headset Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software.
• Based on Technology, market is studied across Display Technology, Optical Modules, and Tracking Technology. The Display Technology is further studied across LCD, MicroLED, and OLED. The Optical Modules is further studied across Aspheric Lenses, Fresnel Lenses, and Optical Pancake. The Tracking Technology is further studied across Inside-out tracking and Outside-in tracking.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Application, market is studied across Architecture & Design, Education & Training, Gaming & Entertainment, Healthcare, Manufacturing, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand of VR & MR Headset in gaming and entertainment
    • 5.1.1.2. Rising use of VR and MR headsets in healthcare for patient treatment and medical training
    • 5.1.1.3. Expansion of 5G networks enabling seamless high-speed user experiences
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities in the integration of VR and MR technology in the existing system
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing innovations in display technologies to enhance immersion without compromising user comfort
    • 5.1.3.2. Increasing incorporation of VR and MR for virtual tourism
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy concerns VR & MR Headset
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising adoption of virtual reality (VR) and mixed reality (MR) headsets owing to smooth performance and low latency
  • 5.2.2. Application: Boosting application of virtual reality (VR) and mixed reality (MR) headsets in healthcare due to accuracy, reliability, and high-detail imaging
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. VR & MR Headset Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software

7. VR & MR Headset Market, by Technology

• 7.1. Introduction
• 7.2. Display Technology
  • 7.2.1. LCD
  • 7.2.2. MicroLED
  • 7.2.3. OLED
• 7.3. Optical Modules
  • 7.3.1. Aspheric Lenses
  • 7.3.2. Fresnel Lenses
  • 7.3.3. Optical Pancake
• 7.4. Tracking Technology
  • 7.4.1. Inside-out tracking
  • 7.4.2. Outside-in tracking

8. VR & MR Headset Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. VR & MR Headset Market, by Application

• 9.1. Introduction
• 9.2. Architecture & Design
• 9.3. Education & Training
• 9.4. Gaming & Entertainment
• 9.5. Healthcare
• 9.6. Manufacturing
• 9.7. Retail

10. Americas VR & MR Headset Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific VR & MR Headset Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa VR & MR Headset Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Logitech Unveils MX Ink Stylus for Seamless Interaction with Meta Quest Mixed Reality Headsets
  • 13.3.2. Apple Reveals Vision Pro Mixed-Reality Headset at USD 3,499
  • 13.3.3. Vrgineers Partners with AMD and NVIDIA to Launch High-Performance XTAL 3 CAVU Mixed Reality HeadsetXTAL 3 CAVU Mixed Reality Headset for Pilot Training
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. AjnaLens
• 3. Apple Inc.
• 4. ASUSTeK Computer Inc.
• 5. ByteDance Ltd.
• 6. Dell Inc.
• 7. DPVR
• 8. FOVE Inc.
• 9. Google LLC by Alphabet Inc.
• 10. Hewlett-Packard Company
• 11. HTC Corporation
• 12. Lenovo Group Limited
• 13. Lynx Mixed Reality
• 14. Magic Leap, Inc.
• 15. Meta Platforms, Inc.
• 16. Microsoft Corporation
• 17. Panasonic Holdings Corporation
• 18. Penumbra, Inc.
• 19. Pimax Innovation (Hong kong) Co., Limited
• 20. Samsung Electronics Co., Ltd.
• 21. Sony Group Corporation
• 22. Valve Corporation
• 23. Varjo Technologies Oy
• 24. Vrgineers, Inc.
• 25. Xiaomi Corporation