세계의 비주얼 클라우드 시장 : 서비스 모델, 컴포넌트, 전개 모델, 용도별 예측(2025-2030년)

The Visual Cloud Market was valued at USD 101.87 billion in 2023, expected to reach USD 114.56 billion in 2024, and is projected to grow at a CAGR of 12.84%, to USD 237.37 billion by 2030.

The Visual Cloud market encompasses the integration of cloud computing with visual content services, including rendering, video streaming, and image processing, leveraging advancements in technology such as Artificial Intelligence (AI) and Machine Learning (ML). This market's necessity stems from the growing demand for high-quality visual content delivery and processing across various platforms and devices, fueled by the popularity of video streaming, online gaming, and augmented reality (AR) applications. End-use industries range from media and entertainment to healthcare, IT, and retail, all benefiting from enhanced visual experiences. Key growth factors include the proliferation of mobile devices, the increase in internet penetration, and the rising consumption of digital content. The demand for real-time video processing and the capability to handle large-scale visual data processing are driving innovations. Potential opportunities lie in expanding cloud services to support AR and VR applications for businesses, offering personalized content delivery, and optimizing visual computing resources. However, market growth may be hindered by challenges such as bandwidth limitations, high infrastructure costs, and data privacy concerns. Innovation can focus on developing more efficient compression algorithms, enhancing real-time processing capabilities, and improving the integration of AI for predictive analytics in content delivery. Research areas could include optimizing cloud resources for lower latency and cost, advancing edge computing for better visual processing, and improving security measures to protect content. The competitive nature of the Visual Cloud market, paired with rapid technological advancements, means staying ahead hinges on continuous research and investing in scalable, secure, and efficient cloud solutions. Companies should also explore strategic partnerships to leverage existing infrastructure and expertise, ensuring they effectively capture emerging market trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Visual Cloud Market

The Visual Cloud Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased demand for high-quality streaming content
  • Improvements in internet infrastructure, including faster and more reliable broadband and 5G networks
  • Expansion of remote work and online collaboration
• Market Restraints
  • High costs of infrastructure and implementation
• Market Opportunities
  • Ongoing advances in artificial intelligence (AI) and machine learning (ML) technologies
  • Integration with augmented reality and virtual reality
• Market Challenges
  • Data privacy and security concerns

Porter's Five Forces: A Strategic Tool for Navigating the Visual Cloud Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Visual Cloud Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Visual Cloud Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Visual Cloud Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Visual Cloud Market

A detailed market share analysis in the Visual Cloud Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Visual Cloud Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Visual Cloud Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Visual Cloud Market

A strategic analysis of the Visual Cloud Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Visual Cloud Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Akamai Technologies, Amazon Web Services, Inc., Brightcove Inc., Cisco Systems, Inc., Dell Technologies, Fujitsu Limited, Google LLC by Alphabet Inc., Hewlett Packard Enterprise, Intel Corporation, International Business Machines Corporation, MediaKind, Microsoft Corporation, NVIDIA Inc., Oracle Corporation, Rackspace Technology, Inc., Salesforce, Inc., SAP SE, Telestream, LLC, and Veritone, Inc..

Market Segmentation & Coverage

This research report categorizes the Visual Cloud Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service Model, market is studied across Infrastructure as a Service, Platform as a Service, and Software as a Service.
• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Networking Equipment, Servers, and Storage Devices. The Software is further studied across Analytics Software, Application Software, and Cloud Management Software.
• Based on Deployment Model, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Application, market is studied across Education, Healthcare, Manufacturing, Marketing & Advertising, Media & Entertainment, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased demand for high-quality streaming content
    • 5.1.1.2. Improvements in internet infrastructure, including faster and more reliable broadband and 5G networks
    • 5.1.1.3. Expansion of remote work and online collaboration
  • 5.1.2. Restraints
    • 5.1.2.1. High costs of infrastructure and implementation
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing advances in artificial intelligence (AI) and machine learning (ML) technologies
    • 5.1.3.2. Integration with augmented reality and virtual reality
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Service Models: Understanding cloud solutions, flexible and scalable infrastructure, streamlined development platforms, and accessible applications
  • 5.2.2. Application: Diverse applications of visual cloud, from enhanced streaming to virtual retail
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Visual Cloud Market, by Service Model

• 6.1. Introduction
• 6.2. Infrastructure as a Service
• 6.3. Platform as a Service
• 6.4. Software as a Service

7. Visual Cloud Market, by Component

• 7.1. Introduction
• 7.2. Hardware
  • 7.2.1. Networking Equipment
  • 7.2.2. Servers
  • 7.2.3. Storage Devices
• 7.3. Software
  • 7.3.1. Analytics Software
  • 7.3.2. Application Software
  • 7.3.3. Cloud Management Software

8. Visual Cloud Market, by Deployment Model

• 8.1. Introduction
• 8.2. Hybrid Cloud
• 8.3. Private Cloud
• 8.4. Public Cloud

9. Visual Cloud Market, by Application

• 9.1. Introduction
• 9.2. Education
• 9.3. Healthcare
• 9.4. Manufacturing
• 9.5. Marketing & Advertising
• 9.6. Media & Entertainment
• 9.7. Retail

10. Americas Visual Cloud Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Visual Cloud Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Visual Cloud Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Samsung launches VXT platform, simplifying global content and signage management with cloud technology
  • 13.3.2. NVIDIA launches new cloud services to accelerate generative AI for business applications
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Akamai Technologies
• 3. Amazon Web Services, Inc.
• 4. Brightcove Inc.
• 5. Cisco Systems, Inc.
• 6. Dell Technologies
• 7. Fujitsu Limited
• 8. Google LLC by Alphabet Inc.
• 9. Hewlett Packard Enterprise
• 10. Intel Corporation
• 11. International Business Machines Corporation
• 12. MediaKind
• 13. Microsoft Corporation
• 14. NVIDIA Inc.
• 15. Oracle Corporation
• 16. Rackspace Technology, Inc.
• 17. Salesforce, Inc.
• 18. SAP SE
• 19. Telestream, LLC
• 20. Veritone, Inc.