세계의 포장 인쇄 시장 : 인쇄 잉크, 재료, 기술, 용도별 예측(2025-2030년)

The Packaging Printing Market was valued at USD 121.71 billion in 2023, expected to reach USD 127.70 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 174.02 billion by 2030.

The scope of packaging printing encompasses a broad array of technologies, techniques, and applications utilized to create printed designs on various packaging materials, such as paper, plastic, metal, and glass. This sector plays a critical role in product branding, consumer engagement, and information dissemination, making it indispensable for industries ranging from food and beverages to pharmaceuticals and electronics. The necessity of packaging printing is driven by the increasing demand for visually appealing, informative, and sustainable packaging solutions that cater to consumer preferences and regulatory requirements. End-use applications include flexible packaging, labels, corrugated boxes, and folding cartons, with an emphasis on eco-friendly and digitally printed options. Key growth influencers in the packaging printing market include advancements in digital printing technologies, rising consumer awareness towards sustainable practices, and the expanding e-commerce industry. Furthermore, the integration of augmented reality and smart packaging solutions presents new opportunities by enhancing consumer interaction and tracking capabilities. Market players should focus on adopting technologies such as digital and 3D printing, which offer customization, lower costs, and reduced turnaround time. However, the market faces challenges such as stringent environmental regulations, high initial setup costs, and fluctuating raw material prices, which could hinder growth. Innovations in biodegradable inks and substrates, as well as improvements in recycling processes, present opportunities for sustainable growth. Research into nanotechnology and printed electronics could open avenues for smart packaging solutions. The nature of the packaging printing market is highly competitive and rapidly evolving, requiring continuous investment in R&D and collaboration with end-use industries to develop innovative products that meet changing consumer expectations. By prioritizing sustainability and cutting-edge technology integration, companies can position themselves as leaders in delivering advanced, responsible packaging solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Packaging Printing Market

The Packaging Printing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of eCommerce industry globally
  • Increasing consumer preference for eco-friendly and sustainable packaging
• Market Restraints
  • High initial investment for advanced printing technologies and machinery
• Market Opportunities
  • Ongoing innovations in smart packaging solutions
  • Increasing demand for personalized and customized packaging solutions
• Market Challenges
  • Performance issues associated with packaging printing

Porter's Five Forces: A Strategic Tool for Navigating the Packaging Printing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Packaging Printing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Packaging Printing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Packaging Printing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Packaging Printing Market

A detailed market share analysis in the Packaging Printing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Packaging Printing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Packaging Printing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Packaging Printing Market

A strategic analysis of the Packaging Printing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Packaging Printing Market, highlighting leading vendors and their innovative profiles. These include Amcor PLC, Avery Dennison Corporation, Barberan S.A., Berry Global Group, Inc., Bobst Group SA, Canon, Inc., Constantia Flexibles Group GmbH, Coveris Management GmbH, DS Smith PLC, Eastman Kodak Company, Flint Group, FUJIFILM Holdings Corporation, HP Inc., Huhtamaki Oyj, Primera Technology, Inc., Sealed Air Corporation, Seiko Epson Corporation, Smurfit Kappa Group plc, Tetra Laval Group, TOPPAN Holdings Inc., Traco Packaging, Velox-Pure digital Ltd., and Xerox Corporation.

Market Segmentation & Coverage

This research report categorizes the Packaging Printing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Printing Ink, market is studied across Aqueous Ink, Hot Melt Inks, Solvent-Based Ink, UV-Curable Ink, and Water-Based Ink.
• Based on Material, market is studied across Glass, Metal, Paper, and Plastic. The Metal is further studied across Aluminum and Tin Free Steel. The Paper is further studied across Coated Paper and Uncoated Paper. The Plastic is further studied across Polyethylene, Polyethylene Terephthalate, Polypropylene, and Polyvinyl Chloride.
• Based on Technology, market is studied across Digital Printing, Flexography, Gravure Printing, and Offset Printing. The Digital Printing is further studied across Electrophotography Printing and Inkjet Printing Methods. The Flexography is further studied across UV Flexography and Water-Based Flexography. The Gravure Printing is further studied across Packaging Gravure and Publication Gravure. The Offset Printing is further studied across Sheet-Fed Offset and Web-Fed Offset.
• Based on Application, market is studied across Automotive, Consumer Goods Packaging, Cosmetic and Personal Care Packaging, E-Commerce, Electronics, Food and Beverage Packaging, and Healthcare & Pharmaceuticals. The Automotive is further studied across Aftermarket Parts Packaging and Original Equipment Manufacturers (OEMs). The Consumer Goods Packaging is further studied across Primary Packaging and Secondary Packaging. The Cosmetic and Personal Care Packaging is further studied across Beauty Products and Personal Hygiene. The E-Commerce is further studied across Direct-To-Consumer Brands and Online Marketplaces. The Food and Beverage Packaging is further studied across Flexible Packaging and Rigid Packaging. The Healthcare & Pharmaceuticals is further studied across Homecare and Hospitals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of eCommerce industry globally
    • 5.1.1.2. Increasing consumer preference for eco-friendly and sustainable packaging

• 5.1.2. Restraints
  • 5.1.2.1. High initial investment for advanced printing technologies and machinery

• 5.1.3. Opportunities
  • 5.1.3.1. Ongoing innovations in smart packaging solutions

• 5.1.3.2. Increasing demand for personalized and customized packaging solutions
• 5.1.4. Challenges
  • 5.1.4.1. Performance issues associated with packaging printing
• 5.2. Market Segmentation Analysis
  • 5.2.1. Material: Increasing adoption of paper packaging across industries with the rising sustainability efforts
  • 5.2.2. Printing Ink: Growing demand for UV-curable inks due to superior print quality and fast curing properties
  • 5.2.3. Printing Technology: Proliferating use of digital printing technology for customized printing
  • 5.2.4. Application: Expanding application of packaging printing with the Groaing E-commerce sector globally
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Packaging Printing Market, by Printing Ink

• 6.1. Introduction
• 6.2. Aqueous Ink
• 6.3. Hot Melt Inks
• 6.4. Solvent-Based Ink
• 6.5. UV-Curable Ink
• 6.6. Water-Based Ink

7. Packaging Printing Market, by Material

• 7.1. Introduction
• 7.2. Glass
• 7.3. Metal
  • 7.3.1. Aluminum
  • 7.3.2. Tin Free Steel
• 7.4. Paper
  • 7.4.1. Coated Paper
  • 7.4.2. Uncoated Paper
• 7.5. Plastic
  • 7.5.1. Polyethylene
  • 7.5.2. Polyethylene Terephthalate
  • 7.5.3. Polypropylene
  • 7.5.4. Polyvinyl Chloride

8. Packaging Printing Market, by Technology

• 8.1. Introduction
• 8.2. Digital Printing
  • 8.2.1. Electrophotography Printing
  • 8.2.2. Inkjet Printing Methods
• 8.3. Flexography
  • 8.3.1. UV Flexography
  • 8.3.2. Water-Based Flexography
• 8.4. Gravure Printing
  • 8.4.1. Packaging Gravure
  • 8.4.2. Publication Gravure
• 8.5. Offset Printing
  • 8.5.1. Sheet-Fed Offset
  • 8.5.2. Web-Fed Offset

9. Packaging Printing Market, by Application

• 9.1. Introduction
• 9.2. Automotive
  • 9.2.1. Aftermarket Parts Packaging
  • 9.2.2. Original Equipment Manufacturers (OEMs)
• 9.3. Consumer Goods Packaging
  • 9.3.1. Primary Packaging
  • 9.3.2. Secondary Packaging
• 9.4. Cosmetic and Personal Care Packaging
  • 9.4.1. Beauty Products
  • 9.4.2. Personal Hygiene
• 9.5. E-Commerce
  • 9.5.1. Direct-To-Consumer Brands
  • 9.5.2. Online Marketplaces
• 9.6. Electronics
• 9.7. Food and Beverage Packaging
  • 9.7.1. Flexible Packaging
  • 9.7.2. Rigid Packaging
• 9.8. Healthcare & Pharmaceuticals
  • 9.8.1. Homecare
  • 9.8.2. Hospitals

10. Americas Packaging Printing Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Packaging Printing Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Packaging Printing Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Cerm partnered with Screen Graphic Solutions Co., Ltd. to enhance automation and workflow integration in packaging printing industry
  • 13.3.2. Meyers enhances sustainable packaging capabilities with acquisition of Johnson Printing and Packaging
  • 13.3.3. Domino introduced a new thermal inkjet solution for flexible packaging printing
  • 13.3.4. HP and ePac Flexibles forge a strategic alliance for advanced packaging solutions
  • 13.3.5. BOBST introduced the DIGITAL MASTER 55 solution for the packaging industry
  • 13.3.6. Esko, Fiery, and GIS joined hands for digital packaging production with end-to-end solutions
  • 13.3.7. American Packaging Corporation (APC) opened its second digital packaging production unit in Columbus
  • 13.3.8. Konica Minolta's launch of the AlphaJET single-pass production line
  • 13.3.9. Velox secures USD 38 million in funding to enhance product offerings in the packaging industry
  • 13.3.10. HP and Esko partnered to streamline digital packaging solutions
  • 13.3.11. Fujifilm launches Jet Press FP790, a water-based digital inkjet press for flexible packaging
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. Eastman Kodak Company
  • 13.4.2. Seiko Epson Corporation
  • 13.4.3. Canon,Inc.
  • 13.4.4. HP Inc.

Companies Mentioned

• 1. Amcor PLC
• 2. Avery Dennison Corporation
• 3. Barberan S.A.
• 4. Berry Global Group, Inc.
• 5. Bobst Group SA
• 6. Canon, Inc.
• 7. Constantia Flexibles Group GmbH
• 8. Coveris Management GmbH
• 9. DS Smith PLC
• 10. Eastman Kodak Company
• 11. Flint Group
• 12. FUJIFILM Holdings Corporation
• 13. HP Inc.
• 14. Huhtamaki Oyj
• 15. Primera Technology, Inc.
• 16. Sealed Air Corporation
• 17. Seiko Epson Corporation
• 18. Smurfit Kappa Group plc
• 19. Tetra Laval Group
• 20. TOPPAN Holdings Inc.
• 21. Traco Packaging
• 22. Velox-Pure digital Ltd.
• 23. Xerox Corporation