세계의 자동차용 디스플레이 시스템 시장 : 유형별, 디스플레이 사이즈별, 기술별, 차량별, 판매 채널별 예측(2025-2030년)

The Automotive Display System Market was valued at USD 31.15 billion in 2023, expected to reach USD 33.93 billion in 2024, and is projected to grow at a CAGR of 9.40%, to USD 58.44 billion by 2030.

The scope and definition of the automotive display system market encompass hardware components like dashboards, display panels, and head-up displays integrated within vehicles for information, entertainment, and safety features. The necessity of these systems stems from increasing consumer demand for enhanced in-car experience and advanced safety features, as well as the automotive industry's shift towards electric and autonomous vehicles. Applications span passenger cars, commercial vehicles, and luxury vehicles, with pervasive end-use across both OEMs and aftermarket sales. Key factors influencing growth include technological advancements in display technologies such as OLED and AMOLED, consumer preferences for digital interfaces, and the rising demand for connected cars.

Market insights reveal significant opportunities driven by the growth of electric vehicles (EVs), autonomous vehicle technology, and advancements in in-car connectivity platforms like CarPlay and Android Auto. To leverage these opportunities, industry players are encouraged to focus on sustainable and efficient display technologies and interfaces that integrate seamlessly with other vehicle systems. However, market growth faces challenges including high costs of advanced display systems, complexity in integration, and regulatory hurdles concerning display distraction standards. Adapting to these limitations requires strategic investments in research and development to innovate cost-effective solutions and establish partnerships to enhance supply chains.

To drive business growth, companies should pursue innovation in flexible and transparent display solutions, augmented reality displays for navigation, and AI-enhanced user interfaces to improve driver-vehicle interaction. The nature of the market is highly competitive, underscored by constant innovation and rapid technological advancements amidst rising consumer expectations. As a Market Research Analyst, it's crucial to identify trends around display personalization and modular design, ensuring adaptability to various vehicle platforms as a pathway to future-proof market positioning and sustained growth. Conducting regular SWOT analyses and remaining agile to shifts in technology and consumer preferences will aid businesses in capitalizing on emerging trends while mitigating potential risks.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Automotive Display System Market

The Automotive Display System Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of connected vehicles
  • Rising demand for the in-vehicle entertainment and increasing availability of the high-resolution displays
  • Growing usage of ADAS systems among commercial and passenger vehicles
• Market Restraints
  • Technical concerns associated with the performance of automotive display units
• Market Opportunities
  • Innovations in the display interfaces of the automotive display units
  • Integration of Artificial Intelligence (AI) and voice control technologies
• Market Challenges
  • Risk of cyber attacks and rise in the number of data breaches

Porter's Five Forces: A Strategic Tool for Navigating the Automotive Display System Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Automotive Display System Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Automotive Display System Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Automotive Display System Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Automotive Display System Market

A detailed market share analysis in the Automotive Display System Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Automotive Display System Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Automotive Display System Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Automotive Display System Market

A strategic analysis of the Automotive Display System Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Automotive Display System Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alps Alpine Co., Ltd., AUO Corporation, Basemark Oy, BrightView Technologies, Inc., Continental AG, CY Vision, Denso Corporation, Futurus Technology Co.Lts, Garmin Ltd., HannStar Display Corporation, Hyundai Mobis Co., Ltd., Innolux Corporation, Japan Display Inc., LG Electronics, Mitsubishi Electric Corporation, Nippon Seiki Co., Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, Sharp Corporation, Stoneridge, Inc., Synaptics Incorporated, TCL China Star Optoelectronics Technology Co.,Ltd., Valeo, Visteon Corporation, and Yazaki Corporation.

Market Segmentation & Coverage

This research report categorizes the Automotive Display System Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Camera Information Display, Center Stack Display, Head-Up Display, Rear Seat Entertainment, and Reconfigurable Instrument Cluster.
• Based on Display Size, market is studied across 5" to 10" Inch, < 5" Inch, and > 10" Inch.
• Based on Technology, market is studied across Liquid Crystal Display and Organic Light Emitting Diodes.
• Based on Vehicle, market is studied across Agricultural Vehicles, Buses & Coaches, Forklift, Port Vehicle & Internal Container Handling Vehicle, Heavy & Special Duty Truck, Light Commercial Vehicles, Light Electric Vehicle, Medium & Heavy Duty Vehicle, and Passenger Cars.
• Based on Sales Channel, market is studied across Aftermarket and OEM.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of connected vehicles
    • 5.1.1.2. Rising demand for the in-vehicle entertainment and increasing availability of the high-resolution displays
    • 5.1.1.3. Growing usage of ADAS systems among commercial and passenger vehicles
  • 5.1.2. Restraints
    • 5.1.2.1. Technical concerns associated with the performance of automotive display units
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovations in the display interfaces of the automotive display units
    • 5.1.3.2. Integration of Artificial Intelligence (AI) and voice control technologies
  • 5.1.4. Challenges
    • 5.1.4.1. Risk of cyber attacks and rise in the number of data breaches
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Automotive Display System Market, by Type

• 6.1. Introduction
• 6.2. Camera Information Display
• 6.3. Center Stack Display
• 6.4. Head-Up Display
• 6.5. Rear Seat Entertainment
• 6.6. Reconfigurable Instrument Cluster

7. Automotive Display System Market, by Display Size

• 7.1. Introduction
• 7.2. 5" to 10" Inch
• 7.3. < 5" Inch
• 7.4. > 10" Inch

8. Automotive Display System Market, by Technology

• 8.1. Introduction
• 8.2. Liquid Crystal Display
• 8.3. Organic Light Emitting Diodes

9. Automotive Display System Market, by Vehicle

• 9.1. Introduction
• 9.2. Agricultural Vehicles
• 9.3. Buses & Coaches
• 9.4. Forklift, Port Vehicle & Internal Container Handling Vehicle
• 9.5. Heavy & Special Duty Truck
• 9.6. Light Commercial Vehicles
• 9.7. Light Electric Vehicle
• 9.8. Medium & Heavy Duty Vehicle
• 9.9. Passenger Cars

10. Automotive Display System Market, by Sales Channel

• 10.1. Introduction
• 10.2. Aftermarket
• 10.3. OEM

11. Americas Automotive Display System Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Automotive Display System Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Automotive Display System Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Mercedes-Benz Launches E-Class, its Last New Combustion Engine Model.
  • 14.3.2. BMW Reimagines The Head-Up Display.
  • 14.3.3. HARMAN Announces Ready Display, Transforming Consumer Electronics Display Experiences for the Vehicle.
  • 14.3.4. Synaptics Launches SmartBridge (SB7900) Local Dimming IC to Enable Larger, Higher-Contrast, Higher-Resolution Automotive Touch Displays.
  • 14.3.5. Hyundai Mobis Has Developed The World's First Adjustable Automotive Display.
  • 14.3.6. CARIAD Acquires Automotive Division Of Sensor Data.
  • 14.3.7. Apostera's Market-Leading Solution And Expertise Accelerates Harman's Capabilities and Product Portfolio In The Developing Ar/Mr Automotive Space.
  • 14.3.8. Honda and Google Collaborate on In-vehicle Connected Services.
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. Alps Alpine Co., Ltd.
• 3. AUO Corporation
• 4. Basemark Oy
• 5. BrightView Technologies, Inc.
• 6. Continental AG
• 7. CY Vision
• 8. Denso Corporation
• 9. Futurus Technology Co.Lts
• 10. Garmin Ltd.
• 11. HannStar Display Corporation
• 12. Hyundai Mobis Co., Ltd.
• 13. Innolux Corporation
• 14. Japan Display Inc.
• 15. LG Electronics
• 16. Mitsubishi Electric Corporation
• 17. Nippon Seiki Co., Ltd.
• 18. Panasonic Holdings Corporation
• 19. Pioneer Corporation
• 20. Renesas Electronics Corporation
• 21. Robert Bosch GmbH
• 22. Sharp Corporation
• 23. Stoneridge, Inc.
• 24. Synaptics Incorporated
• 25. TCL China Star Optoelectronics Technology Co.,Ltd.
• 26. Valeo
• 27. Visteon Corporation
• 28. Yazaki Corporation