세계의 자동차 IoT 시장 : 컴포넌트, 커넥티비티, 통신, 용도, 최종 사용자별 예측(2025-2030년)

The Automotive IoT Market was valued at USD 92.67 billion in 2023, expected to reach USD 112.99 billion in 2024, and is projected to grow at a CAGR of 22.71%, to USD 388.32 billion by 2030.

The Automotive Internet of Things (IoT) encompasses the network of connected vehicles and systems that enhance vehicle connectivity and user experience through data interchange. The scope of Automotive IoT includes vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X) communications, telematics, infotainment systems, and advanced driver-assistance systems (ADAS). The necessity of Automotive IoT is rooted in the growing demand for advanced safety features, enhanced driving experiences, and efficient fleet management, catering primarily to the automotive, logistics, and consumer markets. Market insights indicate that the key factors influencing growth include advancements in 5G connectivity, increasing adoption of electric vehicles (EVs), and regulatory mandates for vehicle safety. Opportunities reside in the development of AI-driven analytics for predictive maintenance and autonomous driving technologies, while partnerships between tech companies and automakers can expedite innovation. However, the market faces challenges such as cybersecurity threats, high initial deployment costs, and interoperability issues among IoT devices. Focusing on enhancing cybersecurity measures and ensuring compliance with global standards is paramount. One of the best areas for innovation and research is the integration of IoT with AI for real-time data analysis, which can pave the way for smarter, autonomous vehicles. Additionally, innovations in battery management systems for EVs and improvements in vehicle connectivity infrastructure offer significant growth potential. The market's nature is highly dynamic and competitive, with rapid technological evolutions necessitating continuous investment in R&D. Success lies in adopting agile strategies and collaborating across the tech-automotive interface to harness the full potential of IoT advancements. Stakeholders should prioritize agility in product development and explore strategic partnerships to capitalize on these growth avenues while mitigating potential risks and challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Automotive IoT Market

The Automotive IoT Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing proliferation of connected car technologies
  • Growing focus on improving safety and security features across cars
  • Government regulations and initiatives promoting road safety and smart transportation
• Market Restraints
  • Complex ecosystem and interoperability of automotive IoT
• Market Opportunities
  • Increasing integration of vehicle telematics and fleet management
  • Growing technological advancements in developing advanced automotive IoT solutions
• Market Challenges
  • Data privacy and security concerns associated with automotive IoT

Porter's Five Forces: A Strategic Tool for Navigating the Automotive IoT Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Automotive IoT Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Automotive IoT Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Automotive IoT Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Automotive IoT Market

A detailed market share analysis in the Automotive IoT Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Automotive IoT Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Automotive IoT Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Automotive IoT Market

A strategic analysis of the Automotive IoT Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Automotive IoT Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Apple, Inc., AT&T Inc., Audi AG by Volkswagen Group, BlackBerry Limited, BMW AG, Cisco Systems, Inc., Continental AG, Daimler Ag, Ericsson AB, Ford Motor Company, General Motors, Google, LLC by Alphabet, Inc., Harman International by Samsung Electronics Co., Ltd., Honda Motor Co., Ltd., IBM Corporation, Intel Corporation, Microsoft Corporation, Nvidia Corporation, NXP Semiconductors N.V., Qualcomm Incorporated, Robert Bosch GmbH, Siemens AG, Texas Instruments Inc., Thales SA, TomTom International BV., Toyota Motor Corporation, Verizon Communications Inc., Visteon Corporation, and Vodafone Group.

Market Segmentation & Coverage

This research report categorizes the Automotive IoT Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across Connectivity Technology ICs and Semiconductor Component. The Connectivity Technology ICs is further studied across Bluetooth, Cellular, and Wi-Fi. The Semiconductor Component is further studied across Digital Signal Processor (DSP), Field Programmable Gate Array (FPGA), Memory Chip, and Microcontroller. The Services is further studied across Deployment & Integration Services and Support & Maintenance Services. The Software is further studied across Platform and Solution. The Platform is further studied across Application Management Platform, Device Management Platform, and Network Management Platform. The Solution is further studied across Data Management, Network Bandwidth Management, Real-Time Streaming Analytics, Remote Monitoring Systems, and Security Solutions.
• Based on Connectivity, market is studied across Embedded, Integrated, and Tethered.
• Based on Communication, market is studied across In-Vehicle Communication, Vehicle-To-Infrastructure Communication, and Vehicle-To-Vehicle Communication.
• Based on Application, market is studied across Infotainment, Navigation, and Telematics. The Infotainment is further studied across Communication and Entertainment. The Navigation is further studied across Real-Time Data Capture and Road & Vehicle Monitoring. The Telematics is further studied across Collission Avoidance, Emergency Vehicle Notification, Fleet & Asset Management, Intelligent Traffic System, Parking Management System, Passenger Information System, Predictive Maintainance, and Remote Monitoring & Diagnostics.
• Based on End-User, market is studied across Aftermarket and Original Equipment Manufacturer (OEM).
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing proliferation of connected car technologies
    • 5.1.1.2. Growing focus on improving safety and security features across cars
    • 5.1.1.3. Government regulations and initiatives promoting road safety and smart transportation
  • 5.1.2. Restraints
    • 5.1.2.1. Complex ecosystem and interoperability of automotive IoT
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing integration of vehicle telematics and fleet management
    • 5.1.3.2. Growing technological advancements in developing advanced automotive IoT solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with automotive IoT
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Automotive IoT Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Connectivity Technology ICs
    • 6.2.1.1. Bluetooth
    • 6.2.1.2. Cellular
    • 6.2.1.3. Wi-Fi
  • 6.2.2. Semiconductor Component
    • 6.2.2.1. Digital Signal Processor (DSP)
    • 6.2.2.2. Field Programmable Gate Array (FPGA)
    • 6.2.2.3. Memory Chip
    • 6.2.2.4. Microcontroller
• 6.3. Services
  • 6.3.1. Deployment & Integration Services
  • 6.3.2. Support & Maintenance Services
• 6.4. Software
  • 6.4.1. Platform
    • 6.4.1.1. Application Management Platform
    • 6.4.1.2. Device Management Platform
    • 6.4.1.3. Network Management Platform
  • 6.4.2. Solution
    • 6.4.2.1. Data Management
    • 6.4.2.2. Network Bandwidth Management
    • 6.4.2.3. Real-Time Streaming Analytics
    • 6.4.2.4. Remote Monitoring Systems
    • 6.4.2.5. Security Solutions

7. Automotive IoT Market, by Connectivity

• 7.1. Introduction
• 7.2. Embedded
• 7.3. Integrated
• 7.4. Tethered

8. Automotive IoT Market, by Communication

• 8.1. Introduction
• 8.2. In-Vehicle Communication
• 8.3. Vehicle-To-Infrastructure Communication
• 8.4. Vehicle-To-Vehicle Communication

9. Automotive IoT Market, by Application

• 9.1. Introduction
• 9.2. Infotainment
  • 9.2.1. Communication
  • 9.2.2. Entertainment
• 9.3. Navigation
  • 9.3.1. Real-Time Data Capture
  • 9.3.2. Road & Vehicle Monitoring
• 9.4. Telematics
  • 9.4.1. Collission Avoidance
  • 9.4.2. Emergency Vehicle Notification
  • 9.4.3. Fleet & Asset Management
  • 9.4.4. Intelligent Traffic System
  • 9.4.5. Parking Management System
  • 9.4.6. Passenger Information System
  • 9.4.7. Predictive Maintainance
  • 9.4.8. Remote Monitoring & Diagnostics

10. Automotive IoT Market, by End-User

• 10.1. Introduction
• 10.2. Aftermarket
• 10.3. Original Equipment Manufacturer (OEM)

11. Americas Automotive IoT Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Automotive IoT Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Automotive IoT Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon Web Services
• 2. Apple, Inc.
• 3. AT&T Inc.
• 4. Audi AG by Volkswagen Group
• 5. BlackBerry Limited
• 6. BMW AG
• 7. Cisco Systems, Inc.
• 8. Continental AG
• 9. Daimler Ag
• 10. Ericsson AB
• 11. Ford Motor Company
• 12. General Motors
• 13. Google, LLC by Alphabet, Inc.
• 14. Harman International by Samsung Electronics Co., Ltd.
• 15. Honda Motor Co., Ltd.
• 16. IBM Corporation
• 17. Intel Corporation
• 18. Microsoft Corporation
• 19. Nvidia Corporation
• 20. NXP Semiconductors N.V.
• 21. Qualcomm Incorporated
• 22. Robert Bosch GmbH
• 23. Siemens AG
• 24. Texas Instruments Inc.
• 25. Thales SA
• 26. TomTom International BV.
• 27. Toyota Motor Corporation
• 28. Verizon Communications Inc.
• 29. Visteon Corporation
• 30. Vodafone Group