세계의 자동차용 스마트 시팅 시장 : 최종 사용자별, 차량별 - 예측(2025-2030년)

The Automotive Smart Seating Market was valued at USD 12.70 billion in 2023, expected to reach USD 13.58 billion in 2024, and is projected to grow at a CAGR of 7.07%, to USD 20.49 billion by 2030.

In the realm of automotive smart seating, the scope encompasses systems integrated with advanced technologies like sensors, connectivity, and ergonomic designs to enhance comfort, safety, and user experience. These smart seats adjust automatically, monitor vital signs, and offer personalized experiences, aiming to redefine vehicle interiors amidst evolving consumer demands. The necessity of smart seating arises from the growing focus on enhancing passenger comfort, safety regulations, and the rise of autonomous vehicle trends. Automotive firms are thus exploring applications in luxury vehicles, electric vehicles (EVs), and shared mobility solutions. The end-use scope broadens to include both passenger and commercial vehicles, each demanding unique configurations and technological adaptations.

Market growth is primarily driven by consumers' rising expectations for comfort and customization, along with advances in IoT and AI that enable more responsive and intelligent seating systems. Potential opportunities lie in leveraging big data and analytics to predict user preferences, further tailoring in-cabin environments, and collaborating with tech firms to integrate more sophisticated AI systems. However, challenges such as high costs of development and the need for robust cybersecurity measures could hinder market expansion. Moreover, standardizing connectivity and compatibility across diverse vehicle models remains a key hurdle.

To capitalize on emerging opportunities, companies can focus on developing modular seating systems that allow easy upgrades and customization, increasing collaboration with tech firms, and innovating in materials that offer sustainability while maintaining performance. The best areas for innovation include smart textiles, user interface enhancements, and integration of health monitoring systems. Market nature is increasingly competitive and dynamic, with traditional automotive manufacturers competing alongside tech giants. To maintain a competitive edge, investing in research to develop cost-effective, smart seating solutions that marry comfort with cutting-edge technology is crucial. Emphasizing user-centric design while addressing limitations such as cost and security will be vital to driving business growth in this sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Automotive Smart Seating Market

The Automotive Smart Seating Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Demand for improving the vehicle safety and enhancing the driving experience
  • Rising preference of customers toward long-distance traveling
  • Government focus and initiatives to decrease road accidents
• Market Restraints
  • High cost of automotive smart seating technology
• Market Opportunities
  • Technology advancements in car attractiveness and real-time occupant monitoring
  • Increase R&D to integrate smart seating in public transportation
• Market Challenges
  • Low penetration in the low-price segment vehicles

Porter's Five Forces: A Strategic Tool for Navigating the Automotive Smart Seating Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Automotive Smart Seating Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Automotive Smart Seating Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Automotive Smart Seating Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Automotive Smart Seating Market

A detailed market share analysis in the Automotive Smart Seating Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Automotive Smart Seating Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Automotive Smart Seating Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Automotive Smart Seating Market

A strategic analysis of the Automotive Smart Seating Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Automotive Smart Seating Market, highlighting leading vendors and their innovative profiles. These include Bostik SA, Continental AG, Embitel Technologies Pvt. Ltd., ESI Group, Faurecia SE, Garmin Ltd., Gentherm Inc., GOPEL electronic GmbH, Hyundai Motor Group, Jerrick Media Holdings, Inc., Johnson Controls International PLC, Lear Corporation, Magna International Inc., Smart Innovations, Inc., TACHI-S Co.,Ltd., Tata Elxsi Ltd, and Yanfeng Automotive Interiors.

Market Segmentation & Coverage

This research report categorizes the Automotive Smart Seating Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on End User, market is studied across Aftermarket and OEMs.
• Based on Vehicle, market is studied across Commercial Vehicle and Passenger Vehicle.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Demand for improving the vehicle safety and enhancing the driving experience
    • 5.1.1.2. Rising preference of customers toward long-distance traveling
    • 5.1.1.3. Government focus and initiatives to decrease road accidents
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of automotive smart seating technology
  • 5.1.3. Opportunities
    • 5.1.3.1. Technology advancements in car attractiveness and real-time occupant monitoring
    • 5.1.3.2. Increase R&D to integrate smart seating in public transportation
  • 5.1.4. Challenges
    • 5.1.4.1. Low penetration in the low-price segment vehicles
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Automotive Smart Seating Market, by End User

• 6.1. Introduction
• 6.2. Aftermarket
• 6.3. OEMs

7. Automotive Smart Seating Market, by Vehicle

• 7.1. Introduction
• 7.2. Commercial Vehicle
• 7.3. Passenger Vehicle

8. Americas Automotive Smart Seating Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Automotive Smart Seating Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Automotive Smart Seating Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bostik SA
• 2. Continental AG
• 3. Embitel Technologies Pvt. Ltd.
• 4. ESI Group
• 5. Faurecia SE
• 6. Garmin Ltd.
• 7. Gentherm Inc.
• 8. GOPEL electronic GmbH
• 9. Hyundai Motor Group
• 10. Jerrick Media Holdings, Inc.
• 11. Johnson Controls International PLC
• 12. Lear Corporation
• 13. Magna International Inc.
• 14. Smart Innovations, Inc.
• 15. TACHI-S Co.,Ltd.
• 16. Tata Elxsi Ltd
• 17. Yanfeng Automotive Interiors