세계의 AFH 티슈 및 위생용품 시장 : 제품 유형별, 최종 사용자별-예측(2025-2030년)

The Away-from-Home Tissue & Hygiene Market was valued at USD 14.89 billion in 2023, expected to reach USD 15.98 billion in 2024, and is projected to grow at a CAGR of 7.74%, to USD 25.11 billion by 2030.

The away-from-home (AfH) tissue and hygiene market encompasses a wide range of products such as paper towels, toilet paper, facial tissues, napkins, and sanitary items designated for use in non-residential settings like offices, healthcare facilities, hotels, and public venues. Necessitated by the need for cleanliness and personal hygiene in public spaces, these products find applications across diverse end-uses that include corporate workspaces, restaurants, travel avenues, and educational institutions, contributing significantly to maintaining public health standards. Key growth influencers of this market include increasing urbanization, heightened awareness about sanitation, the rising trend of eco-friendly and sustainable products, and innovation in product design and functionality that appeals to businesses seeking cost-effective and efficient solutions. An important opportunity lies in the development and adoption of biodegradable and recyclable products, tapping into the growing consumer demand for sustainability. Companies can also explore advancements in tissue technology, like moisture-locking materials, which enhance consumer comfort and perceived product value.

Challenges in this sector come from fluctuating raw material prices impacted by supply chain disruptions and international trade policies, which can limit market expansion. Moreover, intense competition necessitates continuous product innovation and differentiation, putting pressure on pricing strategies. Despite these challenges, areas rife with potential innovation include smart and connected hygiene solutions that utilize IoT for real-time monitoring and maintenance, and research into advanced fiber technology for more durable and absorbent tissues. Additionally, exploring emerging markets where increased disposable income and improving infrastructure can drive demand offers valuable growth dividends. Resilient market strategies could benefit from understanding local regulations, investing in robust supply chains, and forming strategic partnerships to navigate complex market dynamics. The AfH tissue and hygiene market, with its essential role in public health, promises growth driven by innovation aligned with sustainability and technological advances.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Away-from-Home Tissue & Hygiene Market

The Away-from-Home Tissue & Hygiene Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Robust spending for better hygiene & sanitation products
  • Increasing demand for the recycled hygiene products
  • Growing sanitation programs from public spaces such as restaurants, toilets
• Market Restraints
  • Raw material price fluctuation
• Market Opportunities
  • New product developments and fragrance combinations in tissues
  • Improvements in tissue manufacturing methods
• Market Challenges
  • Concerns regarding environmental hazards and rising trend of electronic dryers

Porter's Five Forces: A Strategic Tool for Navigating the Away-from-Home Tissue & Hygiene Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Away-from-Home Tissue & Hygiene Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Away-from-Home Tissue & Hygiene Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Away-from-Home Tissue & Hygiene Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Away-from-Home Tissue & Hygiene Market

A detailed market share analysis in the Away-from-Home Tissue & Hygiene Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Away-from-Home Tissue & Hygiene Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Away-from-Home Tissue & Hygiene Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Away-from-Home Tissue & Hygiene Market

A strategic analysis of the Away-from-Home Tissue & Hygiene Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Away-from-Home Tissue & Hygiene Market, highlighting leading vendors and their innovative profiles. These include Asia Pulp and Paper Group, BiOrigin Specialty Products, Cascades Tissue Group Inc., Clearwater Paper Corporation, Domtar Corporation, Essity AB, First Quality Enterprises, Inc., Hengan International Group Company Limited, Hospeco Brands Group, Industrie Cartarie Tronchetti S.p.A., Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Kruger Products, Korber AG, LC Paper, Lucart S.p.A., Medline Industries, Inc., Morcon Tissue, Northwood Hygiene Products Ltd., NTPM HOLDINGS BERHAD, Procter & Gamble Company, Sofidel Group, Star Tissue UK Ltd, Total Dry, and Wausau Paper Corp..

Market Segmentation & Coverage

This research report categorizes the Away-from-Home Tissue & Hygiene Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Incontinence Products, Paper Napkins, Paper Towels, Toilet Papers, and Wipes.
• Based on End-user, market is studied across Commercial, Food & Beverages, and Hospitals & Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Robust spending for better hygiene & sanitation products
    • 5.1.1.2. Increasing demand for the recycled hygiene products
    • 5.1.1.3. Growing sanitation programs from public spaces such as restaurants, toilets
  • 5.1.2. Restraints
    • 5.1.2.1. Raw material price fluctuation
  • 5.1.3. Opportunities
    • 5.1.3.1. New product developments and fragrance combinations in tissues
    • 5.1.3.2. Improvements in tissue manufacturing methods
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding environmental hazards and rising trend of electronic dryers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Away-from-Home Tissue & Hygiene Market, by Product Type

• 6.1. Introduction
• 6.2. Incontinence Products
• 6.3. Paper Napkins
• 6.4. Paper Towels
• 6.5. Toilet Papers
• 6.6. Wipes

7. Away-from-Home Tissue & Hygiene Market, by End-user

• 7.1. Introduction
• 7.2. Commercial
• 7.3. Food & Beverages
• 7.4. Hospitals & Healthcare

8. Americas Away-from-Home Tissue & Hygiene Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Away-from-Home Tissue & Hygiene Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Away-from-Home Tissue & Hygiene Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Asia Pulp and Paper Group
• 2. BiOrigin Specialty Products
• 3. Cascades Tissue Group Inc.
• 4. Clearwater Paper Corporation
• 5. Domtar Corporation
• 6. Essity AB
• 7. First Quality Enterprises, Inc.
• 8. Hengan International Group Company Limited
• 9. Hospeco Brands Group
• 10. Industrie Cartarie Tronchetti S.p.A.
• 11. Johnson & Johnson Services Inc.
• 12. Kimberly-Clark Corporation
• 13. Kruger Products
• 14. Korber AG
• 15. LC Paper
• 16. Lucart S.p.A.
• 17. Medline Industries, Inc.
• 18. Morcon Tissue
• 19. Northwood Hygiene Products Ltd.
• 20. NTPM HOLDINGS BERHAD
• 21. Procter & Gamble Company
• 22. Sofidel Group
• 23. Star Tissue UK Ltd
• 24. Total Dry
• 25. Wausau Paper Corp.