욕실용 체중계 시장 : 유형, 재료, 유통 채널 및 최종 사용자별 - 세계 예측(2025-2030년)

The Bathroom Scales Market was valued at USD 4.47 billion in 2023, expected to reach USD 4.66 billion in 2024, and is projected to grow at a CAGR of 4.38%, to USD 6.04 billion by 2030.

The bathroom scales market encompasses a range of products designed to measure and track weight, body mass index (BMI), and other health-related metrics. These scales, while traditionally used for weight measurement, have evolved to include capabilities such as body fat estimation, muscle mass analysis, and wireless data syncing with fitness apps. The necessity for bathroom scales stems from increasing health awareness and fitness trends, compounded by rising incidences of obesity and related health conditions. These scales find application across residential settings, fitness centers, healthcare facilities, and hotels, serving end-users who prioritize health monitoring and management. Market growth is propelled by technological advancements, such as integration with smart home systems and the Internet of Things (IoT), which enhance user convenience and data accuracy. Key opportunities lie in targeting tech-savvy consumers with value-added features and personalization options, alongside partnerships with healthcare and wellness platforms to improve data utilization.

Challenges in the market include price sensitivity among consumers, especially in developing regions, and data privacy concerns that arise with connected devices. Competition from low-cost manufacturers and counterfeit products also poses a threat. Nevertheless, innovative areas such as AI-driven data analysis for predictive health insights and eco-friendly manufacturing for sustainability-conscious consumers can provide growth levers. Companies are recommended to focus on enhancing user engagement via apps and developing multi-functional scales that go beyond simple weight measurement. Collaborations with tech companies to improve connectivity features and secure data handling can further fortify market presence. The industry remains moderately competitive with a trend towards mergers and collaborations aimed at technological integration. While maturity in certain segments can limit growth, emerging economies present untapped potential for expansion, thus necessitating a diversified approach to R&D and marketing strategies. Prioritizing consumer trust through robust data security and product reliability will be crucial in leveraging bathroom scales as critical tools in personal health management.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Bathroom Scales Market

The Bathroom Scales Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption of bathroom scale for weight management
  • Growing preference of consumers towards healthy lifestyle
• Market Restraints
  • Concern associated with accuracy of bathroom scale
• Market Opportunities
  • Emerging innovations in weighing technology
  • Introduction of novel diagnostic bathroom scales with more functionality
• Market Challenges
  • Issues pertaining to recall and explotion of digital bathroom scale

Porter's Five Forces: A Strategic Tool for Navigating the Bathroom Scales Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Bathroom Scales Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Bathroom Scales Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Bathroom Scales Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Bathroom Scales Market

A detailed market share analysis in the Bathroom Scales Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Bathroom Scales Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Bathroom Scales Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Bathroom Scales Market

A strategic analysis of the Bathroom Scales Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Bathroom Scales Market, highlighting leading vendors and their innovative profiles. These include A&D Company, Limited, AWM Limited, Beurer GmbH, Bonso Electronics International Inc., Conair LLC, Detecto, Digiweigh, EatSmart, Fitbit Inc., Fuzhou Furi Electronics Co., Ltd., Groupe SEB, Guangdong Transtek Medical Electronics Co., Ltd., Johnson Measures and Weights Ltd., Leifheit AG, Omron Healthcare Co. Ltd., Salter By UP Global Sourcing UK Limited, Soehnle Industrial Solutions GmbH, Tanita Corporation, Taylor by Lifetime Brands, Inc., Withings, Yamato Scale Co., Ltd., Yongkang Nengzhi Industry and Trade Co., Ltd., Zhejiang Welldone Industrial And Trading Co., Ltd., Zhongshan Camry Electronic Co. Ltd., and Zhongshan Canny Electronics Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Bathroom Scales Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Analog and Digital.
• Based on Material, market is studied across Glass, Plastic, and Steel.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on End-User, market is studied across Commercial and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption of bathroom scale for weight management
    • 5.1.1.2. Growing preference of consumers towards healthy lifestyle
  • 5.1.2. Restraints
    • 5.1.2.1. Concern associated with accuracy of bathroom scale
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging innovations in weighing technology
    • 5.1.3.2. Introduction of novel diagnostic bathroom scales with more functionality
  • 5.1.4. Challenges
    • 5.1.4.1. Issues pertaining to recall and explotion of digital bathroom scale
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Bathroom Scales Market, by Type

• 6.1. Introduction
• 6.2. Analog
• 6.3. Digital

7. Bathroom Scales Market, by Material

• 7.1. Introduction
• 7.2. Glass
• 7.3. Plastic
• 7.4. Steel

8. Bathroom Scales Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Bathroom Scales Market, by End-User

• 9.1. Introduction
• 9.2. Commercial
• 9.3. Residential

10. Americas Bathroom Scales Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Bathroom Scales Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Bathroom Scales Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. A&D Company, Limited
• 2. AWM Limited
• 3. Beurer GmbH
• 4. Bonso Electronics International Inc.
• 5. Conair LLC
• 6. Detecto
• 7. Digiweigh
• 8. EatSmart
• 9. Fitbit Inc.
• 10. Fuzhou Furi Electronics Co., Ltd.
• 11. Groupe SEB
• 12. Guangdong Transtek Medical Electronics Co., Ltd.
• 13. Johnson Measures and Weights Ltd.
• 14. Leifheit AG
• 15. Omron Healthcare Co. Ltd.
• 16. Salter By UP Global Sourcing UK Limited
• 17. Soehnle Industrial Solutions GmbH
• 18. Tanita Corporation
• 19. Taylor by Lifetime Brands, Inc.
• 20. Withings
• 21. Yamato Scale Co., Ltd.
• 22. Yongkang Nengzhi Industry and Trade Co., Ltd.
• 23. Zhejiang Welldone Industrial And Trading Co., Ltd.
• 24. Zhongshan Camry Electronic Co. Ltd.
• 25. Zhongshan Canny Electronics Co., Ltd.