맥주 포장 시장 : 형태 및 유형별 - 세계 예측(2025-2030년)

The Beer Packaging Market was valued at USD 48.79 billion in 2023, expected to reach USD 52.43 billion in 2024, and is projected to grow at a CAGR of 7.54%, to USD 81.20 billion by 2030.

The scope of the beer packaging market encompasses a broad spectrum of materials, formats, and technologies employed to ensconce beer, ranging from traditional glass bottles and aluminum cans to innovative solutions like biodegradable and smart packaging. Defined by its function to protect, preserve, distribute, and communicate the brand, the necessity of beer packaging is unequivocal, ensuring quality retention during transport and storage while also being pivotal in consumer purchasing decisions through aesthetics and sustainability. Applications are diverse, from breweries and retail stores to bars and restaurants, with end-users including small craft breweries to large multinational corporations. Market growth is primarily influenced by increasing demand for craft beer and premium products, driving innovation in packaging designs and sustainability measures. Additionally, the rise of e-commerce and home consumption amidst shifting consumer preferences toward environmentally friendly and aesthetically pleasing packaging presents ample opportunities. Companies should focus on adopting sustainable materials, enhancing shelf appeal through innovative designs, and integrating smart technologies like QR codes for engagement and traceability. However, challenges persist in the form of fluctuating raw material costs, stringent environmental regulations, and the complex logistics of packaging waste management. Key areas of innovation include developing fully recyclable or biodegradable packaging solutions, lightweighting to reduce carbon footprint, and smart packaging technologies that enhance consumer interaction or product safety. The market is highly competitive, characterized by rapid technological advancements and shifting consumer trends, requiring firms to be agile and responsive to maintain a competitive edge. Overall, business growth can be fostered by investing in sustainable practices, engaging in cross-industry collaborations for technological advancements, and consistently aligning product offerings with consumer demand for eco-friendly and innovative packaging solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beer Packaging Market

The Beer Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing beer consumption and rising availability through online distribution channels
  • Growing trend of craft beer packaging and branding
  • Government initiatives promoting brewing industry
• Market Restraints
  • Environmental issues associated with plastic and metal packaging material
• Market Opportunities
  • Inclination towards the eco-friendly and recyclable packaging for beers
  • Technological packaging innovations such as BlueTooth-enabled bottle and LED label
• Market Challenges
  • Stringent regulations regarding alcoholic beverages packaging and labeling

Porter's Five Forces: A Strategic Tool for Navigating the Beer Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beer Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beer Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beer Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beer Packaging Market

A detailed market share analysis in the Beer Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beer Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beer Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beer Packaging Market

A strategic analysis of the Beer Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beer Packaging Market, highlighting leading vendors and their innovative profiles. These include ActionPak, Inc., AGI glaspac, Allied Glass Containers Ltd., Amcor Group GmbH, Ardagh Group S.A., Ball Corporation, Berlin Packaging L.L.C., Canpack S.A., Carlsberg Breweries A/S, Crawford Packaging, Crown Holdings, Inc., Graphic Packaging Holding Company, Messe Dusseldorf GmbH, Nampak Limited, and O-I Packaging Solutions, LLC.

Market Segmentation & Coverage

This research report categorizes the Beer Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Form, market is studied across 12-PACK, 4-PACK, and 6-PACK.
• Based on Type, market is studied across Bottle, Can, and Keg.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing beer consumption and rising availability through online distribution channels
    • 5.1.1.2. Growing trend of craft beer packaging and branding
    • 5.1.1.3. Government initiatives promoting brewing industry
  • 5.1.2. Restraints
    • 5.1.2.1. Environmental issues associated with plastic and metal packaging material
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards the eco-friendly and recyclable packaging for beers
    • 5.1.3.2. Technological packaging innovations such as BlueTooth-enabled bottle and LED label
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulations regarding alcoholic beverages packaging and labeling
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beer Packaging Market, by Form

• 6.1. Introduction
• 6.2. 12-PACK
• 6.3. 4-PACK
• 6.4. 6-PACK

7. Beer Packaging Market, by Type

• 7.1. Introduction
• 7.2. Bottle
• 7.3. Can
• 7.4. Keg

8. Americas Beer Packaging Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Beer Packaging Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Beer Packaging Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ActionPak, Inc.
• 2. AGI glaspac
• 3. Allied Glass Containers Ltd.
• 4. Amcor Group GmbH
• 5. Ardagh Group S.A.
• 6. Ball Corporation
• 7. Berlin Packaging L.L.C.
• 8. Canpack S.A.
• 9. Carlsberg Breweries A/S
• 10. Crawford Packaging
• 11. Crown Holdings, Inc.
• 12. Graphic Packaging Holding Company
• 13. Messe Dusseldorf GmbH
• 14. Nampak Limited
• 15. O-I Packaging Solutions, LLC