빅데이터 및 비즈니스 애널리틱스 시장 : 구성요소, 분석 도구, 배포 모드, 용도, 최종 사용자별 - 세계 예측(2025-2030년)

The Big Data & Business Analytics Market was valued at USD 341.84 billion in 2023, expected to reach USD 397.45 billion in 2024, and is projected to grow at a CAGR of 16.36%, to USD 987.49 billion by 2030.

Big Data & Business Analytics (BDBA) define a comprehensive approach to extracting actionable insights from vast data sets, helping organizations make informed decisions. The necessity of BDBA stems from its capacity to enhance decision-making, elevate customer experience, and streamline operations across various sectors. As businesses encounter exponential data growth, the implementation of BDBA becomes pivotal, driving demand across industries such as banking, healthcare, retail, and manufacturing. Its applications range from predictive analytics and fraud detection to personalized marketing and operational efficiency, highlighting a wide end-use scope. Key growth influencers include escalating IoT adoption, advancements in AI and ML, competitive edge requirements, and regulatory pressures encouraging data transparency and utilization. The rising importance of customer-centric strategies and real-time analytics offers lucrative opportunities for businesses seeking a competitive advantage. To exploit these opportunities, companies are advised to invest in talent acquisition, robust data governance frameworks, and scalable infrastructure to maximize analytics potential. Notable challenges, however, include data privacy concerns, high implementation costs, and the complexity of integrating big data tools with existing systems, which may inhibit prompt market advancement. Furthermore, the shortage of skilled professionals continues to be a barrier to effective analytics deployment. Innovation hubs should focus on enhancing AI-driven analytics solutions, developing improved data privacy mechanisms, and creating platforms for seamless data integration to address these limitations and unlock further growth. The BDBA market is characterized by its dynamic and evolving nature, driven by continual technological advancements and an increasing emphasis on data-driven decision-making processes. Businesses that foster partnerships, adapt cutting-edge technologies, and cultivate a culture embracing data literacy are likely to thrive, maintaining relevancy and achieving long-term success within this burgeoning market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Big Data & Business Analytics Market

The Big Data & Business Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing need to analyze and harness vast amount of data
  • Increasing adoption of big data and business analytics among end use industries
• Market Restraints
  • Dearth of skilled professionals and complicated associated with reporting and analyzing multiple systems
• Market Opportunities
  • Expanding adoption by transportation and supply chain management industry
  • Integration with emerging social media analytics
• Market Challenges
  • Concern associated with the security and privacy of data

Porter's Five Forces: A Strategic Tool for Navigating the Big Data & Business Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Big Data & Business Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Big Data & Business Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Big Data & Business Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Big Data & Business Analytics Market

A detailed market share analysis in the Big Data & Business Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Big Data & Business Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Big Data & Business Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Big Data & Business Analytics Market

A strategic analysis of the Big Data & Business Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Big Data & Business Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Acuvate, Adobe Inc., Amazon Web Services, Inc., Cisco Systems, Inc., Cloudera, Inc., Dell Technologies Inc., Elinext IT Solutions Ltd., Fair Isaac Corporation, Fujitsu Limited, Google LLC by Alphabet Inc., Hewlett Packard Enterprise Company, Hitachi, Ltd., International Business Machines Corporation, LTIMindtree Limited by Larsen & Toubro Ltd., Micro Focus International PLC by OpenText Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, SAP SE, SAS Institute Inc., Teradata Corporation, ThoughtSpot Inc., VMware, Inc., and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Big Data & Business Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions.
• Based on Analytics Tools, market is studied across Dashboard & Data Visualization, Data Mining & Warehousing, Reporting, and Self-Service Tools.
• Based on Deployment Mode, market is studied across On-Cloud and On-Premise.
• Based on Application, market is studied across Customer Analytics, Marketing Analytics, Pricing Analytics, Risk & Credit Analytics, Spatial Analytics, Supply Chain Analytics, Transportation Analytics, and Workforce Analytics.
• Based on End User, market is studied across Academia & Research, Aerospace & Defense, Automotive, Logistics & Transportation, Banking, Financial Services & Insurance, Consumer Goods & Retail, Energy & Utility, Government & Public Sector, Healthcare & Life Sciences, IT & Telecommunication, Manufacturing, and Media & Entertainment.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing need to analyze and harness vast amount of data
    • 5.1.1.2. Increasing adoption of big data and business analytics among end use industries
  • 5.1.2. Restraints
    • 5.1.2.1. Dearth of skilled professionals and complicated associated with reporting and analyzing multiple systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Expanding adoption by transportation and supply chain management industry
    • 5.1.3.2. Integration with emerging social media analytics
  • 5.1.4. Challenges
    • 5.1.4.1. Concern associated with the security and privacy of data
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Big Data & Business Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Solutions

7. Big Data & Business Analytics Market, by Analytics Tools

• 7.1. Introduction
• 7.2. Dashboard & Data Visualization
• 7.3. Data Mining & Warehousing
• 7.4. Reporting
• 7.5. Self-Service Tools

8. Big Data & Business Analytics Market, by Deployment Mode

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Big Data & Business Analytics Market, by Application

• 9.1. Introduction
• 9.2. Customer Analytics
• 9.3. Marketing Analytics
• 9.4. Pricing Analytics
• 9.5. Risk & Credit Analytics
• 9.6. Spatial Analytics
• 9.7. Supply Chain Analytics
• 9.8. Transportation Analytics
• 9.9. Workforce Analytics

10. Big Data & Business Analytics Market, by End User

• 10.1. Introduction
• 10.2. Academia & Research
• 10.3. Aerospace & Defense
• 10.4. Automotive, Logistics & Transportation
• 10.5. Banking, Financial Services & Insurance
• 10.6. Consumer Goods & Retail
• 10.7. Energy & Utility
• 10.8. Government & Public Sector
• 10.9. Healthcare & Life Sciences
• 10.10. IT & Telecommunication
• 10.11. Manufacturing
• 10.12. Media & Entertainment

11. Americas Big Data & Business Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Big Data & Business Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Big Data & Business Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Acuvate
• 3. Adobe Inc.
• 4. Amazon Web Services, Inc.
• 5. Cisco Systems, Inc.
• 6. Cloudera, Inc.
• 7. Dell Technologies Inc.
• 8. Elinext IT Solutions Ltd.
• 9. Fair Isaac Corporation
• 10. Fujitsu Limited
• 11. Google LLC by Alphabet Inc.
• 12. Hewlett Packard Enterprise Company
• 13. Hitachi, Ltd.
• 14. International Business Machines Corporation
• 15. LTIMindtree Limited by Larsen & Toubro Ltd.
• 16. Micro Focus International PLC by OpenText Corporation
• 17. Microsoft Corporation
• 18. MicroStrategy Incorporated
• 19. Oracle Corporation
• 20. SAP SE
• 21. SAS Institute Inc.
• 22. Teradata Corporation
• 23. ThoughtSpot Inc.
• 24. VMware, Inc.
• 25. Wipro Limited