빅데이터 SaaS 시장 : 제공, 배포, 조직 규모, 용도 산업별 - 세계 예측(2025-2030년)

The Big Data Software-as-a-Service Market was valued at USD 23.18 billion in 2023, expected to reach USD 26.40 billion in 2024, and is projected to grow at a CAGR of 14.35%, to USD 59.28 billion by 2030.

The scope and definition of Big Data Software-as-a-Service (SaaS) encompass a cloud-based model delivering Big Data tools and services to organizations, revolutionizing how data is stored, analyzed, and utilized for decision-making. This model is critical for enterprises seeking flexibility and scalability in managing vast datasets without the hefty investment in infrastructure. Big Data SaaS finds applications across various sectors, including healthcare, finance, retail, and manufacturing, aiding in predictive analytics, customer insights, and operational efficiencies. The end-use scope is extensive, supporting small to large enterprises in harnessing data-driven strategies for competitive advantage.

The market for Big Data SaaS is significantly driven by the increasing need for real-time data analysis and the growing reliance on data-driven decision-making. Organizations are continuously seeking cost-effective, scalable solutions, and the ease of integration and accessibility offered by Big Data SaaS is a compelling factor for adoption. Recent technological advancements, such as AI and machine learning integration, are enhancing service offerings, presenting new opportunities for market expansion. Companies looking to capitalize on this trend should focus on developing AI-enhanced analytics tools and improving data security measures to ensure privacy compliance.

However, market growth faces challenges, such as concerns over data privacy, cybersecurity threats, and the potential complexity of transitioning to SaaS solutions from traditional systems. Additionally, market saturation could lead to increased competition, necessitating unique value propositions and superior customer support to stand out.

Opportunities for innovation lie in developing advanced data visualization tools, enhancing predictive analytics capabilities, and optimizing cloud-based services for improved performance. Research could focus on improving interoperability between different SaaS platforms and advancing automation in data processing. The market is dynamic, driven by technological advancements and evolving business needs, making continuous R&D and strategic partnerships essential for capturing growth. Companies should remain adaptable, focusing on tailoring solutions to specific industry needs while employing proactive measures to address emerging challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Big Data Software-as-a-Service Market

The Big Data Software-as-a-Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Massive growth of big data
  • High demand for improving enterprise internal efficiency
  • Increasing adoption of cloud computing
• Market Restraints
  • Heterogeneity of big data and lack of valuable insights
• Market Opportunities
  • Increasing importance advanced analytics in business decision making
  • Integration of advanced technologies including AI, ML, and IoT
• Market Challenges
  • Data privacy and security issues

Porter's Five Forces: A Strategic Tool for Navigating the Big Data Software-as-a-Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Big Data Software-as-a-Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Big Data Software-as-a-Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Big Data Software-as-a-Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Big Data Software-as-a-Service Market

A detailed market share analysis in the Big Data Software-as-a-Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Big Data Software-as-a-Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Big Data Software-as-a-Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Big Data Software-as-a-Service Market

A strategic analysis of the Big Data Software-as-a-Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Big Data Software-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include Alteryx, Inc., Amazon Web Services, Inc., Cloudera, Inc., Databricks, Inc., Dell Technologies Inc., GoodData Corporation, Google LLC, Guavus, Hewlett Packard Enterprise Development LP, Hitachi Vantara Corporation, Informatica Inc., International Business Machines Corporation, Lumen Technologies, Inc., Microsoft Corporation, Oracle Corporation, Panoply by SQream Technologies USA, Inc., Qubole, Inc., Salesforce, Inc., SAP SE, SAS Institute Inc., ScienceSoft USA Corporation, Snowflake Inc., Splunk Inc., Teradata Corporation, and Vention Solutions Inc..

Market Segmentation & Coverage

This research report categorizes the Big Data Software-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Solutions. The Solutions is further studied across Data Analytics as a Service and Hadoop as a Service.
• Based on Deployment, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-sized Enterprises.
• Based on Application Industry, market is studied across BFSI, Government, Healthcare, IT & Telecom, Manufacturing, and Retail & e-Commerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Massive growth of big data
    • 5.1.1.2. High demand for improving enterprise internal efficiency
    • 5.1.1.3. Increasing adoption of cloud computing
  • 5.1.2. Restraints
    • 5.1.2.1. Heterogeneity of big data and lack of valuable insights
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing importance advanced analytics in business decision making
    • 5.1.3.2. Integration of advanced technologies including AI, ML, and IoT
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Big Data Software-as-a-Service Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Solutions
  • 6.3.1. Data Analytics as a Service
  • 6.3.2. Hadoop as a Service

7. Big Data Software-as-a-Service Market, by Deployment

• 7.1. Introduction
• 7.2. Hybrid Cloud
• 7.3. Private Cloud
• 7.4. Public Cloud

8. Big Data Software-as-a-Service Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium-sized Enterprises

9. Big Data Software-as-a-Service Market, by Application Industry

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Government
• 9.4. Healthcare
• 9.5. IT & Telecom
• 9.6. Manufacturing
• 9.7. Retail & e-Commerce

10. Americas Big Data Software-as-a-Service Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Big Data Software-as-a-Service Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Big Data Software-as-a-Service Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alteryx, Inc.
• 2. Amazon Web Services, Inc.
• 3. Cloudera, Inc.
• 4. Databricks, Inc.
• 5. Dell Technologies Inc.
• 6. GoodData Corporation
• 7. Google LLC
• 8. Guavus
• 9. Hewlett Packard Enterprise Development LP
• 10. Hitachi Vantara Corporation
• 11. Informatica Inc.
• 12. International Business Machines Corporation
• 13. Lumen Technologies, Inc.
• 14. Microsoft Corporation
• 15. Oracle Corporation
• 16. Panoply by SQream Technologies USA, Inc.
• 17. Qubole, Inc.
• 18. Salesforce, Inc.
• 19. SAP SE
• 20. SAS Institute Inc.
• 21. ScienceSoft USA Corporation
• 22. Snowflake Inc.
• 23. Splunk Inc.
• 24. Teradata Corporation
• 25. Vention Solutions Inc.