모유 수유 용품 시장 : 제품, 유통 채널 및 최종 사용자별 - 세계 예측(2025-2030년)

The Breastfeeding Accessories Market was valued at USD 2.79 billion in 2023, expected to reach USD 3.07 billion in 2024, and is projected to grow at a CAGR of 10.09%, to USD 5.48 billion by 2030.

The scope of the breastfeeding accessories market includes a range of products designed to support and enhance the breastfeeding experience for mothers and infants. These include breast pumps, nursing pads, breastfeeding pillows, nursing bras, milk storage solutions, and other accessories. The primary necessity for these products stems from the increasing awareness about the benefits of breastfeeding, such as better immunity for infants and bonding benefits for mothers and babies. Applications span domestic use primarily by new mothers, hospitals, and maternity clinics. End-use scope covers both individual consumer purchases and institutional use in healthcare settings.

The market is influenced globally by a growing emphasis on neonatal health and rising healthcare expenditures. Furthermore, efforts by governments and international agencies to promote breastfeeding through campaigns and programs are key growth drivers. Innovations like portable and discreet breast pumps using quieter technology and connectivity features for tracking breastfeeding schedules offer significant potential. An increase in e-commerce distribution and availability across digital platforms also enhances market access and growth. However, challenges persist, primarily due to the high cost of some advanced products, cultural stigmas related to breastfeeding in public, and the availability of low-cost alternative feeding methods such as formula feeding in some regions.

Market limitations include a lack of awareness about product offerings in emerging markets and variability in breastfeeding rates influenced by cultural and workplace factors. Innovation opportunities abound in the development of eco-friendly, recyclable materials in breastfeeding products, enhancing product ergonomics for better comfort, and integrating smart technology for tracking infant feeding patterns, offering significant growth scope. Insight into the market nature indicates a competitive landscape with opportunities for differentiation through product customization and consumer education. Firms focusing on strategic partnerships with healthcare providers and enhanced service delivery through online platforms stand to gain a competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Breastfeeding Accessories Market

The Breastfeeding Accessories Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing birth rates with a focus on postnatal care and rising number of working mothers
  • Government counseling on safe breastfeeding and maternal health
  • Wide availability of diverse breastfeeding accessories through online distribution channels
• Market Restraints
  • Social and cultural stigma associated with certain accessories
• Market Opportunities
  • Advacements in breastfeeding technologies with new and innovative designs
  • Emphasis on marketing and advertising of products for brand promotion
• Market Challenges
  • Concerns associated to limited quality and durability of the products

Porter's Five Forces: A Strategic Tool for Navigating the Breastfeeding Accessories Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Breastfeeding Accessories Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Breastfeeding Accessories Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Breastfeeding Accessories Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Breastfeeding Accessories Market

A detailed market share analysis in the Breastfeeding Accessories Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Breastfeeding Accessories Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Breastfeeding Accessories Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Breastfeeding Accessories Market

A strategic analysis of the Breastfeeding Accessories Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Breastfeeding Accessories Market, highlighting leading vendors and their innovative profiles. These include Accucare, Inc., Acute Ideas Co., Ltd., Advin Health Care, Albert International Inc., Ameda, Inc., Ardo Medical AG, Artsana S.p.A., Babybelle Asia Ltd., Chiaro Technology Limited, Cimilre Breast Pumps, Dr. Brown's by Handi-Craft Company, Freemie, Haakaa USA by Eastrock LLC, Hygeia Health, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Lavie Mom LLC, Linco Baby Merchandise Works Co. Ltd., Mama's Milk Wrap, Mayborn Group Limited, Medela AG, Medline Industries, LP, Motif Medical, Newell Brands, Nuby by Luv n' care, Ltd., Pigeon Corporation, Seyoy by Joytech Healthcare,Inc, Small Wonder, Spectra Baby USA, Unimom USA, Willow Innovations, Inc., and Yoboo.

Market Segmentation & Coverage

This research report categorizes the Breastfeeding Accessories Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Breast Cooling Pads, Breast Heating Pads, Breast Pump, Breastmilk Storage & Feeding, Lactation Massager, Maternity or Nursing Bras, Nipple Care Products, and Nursing Pillow. The Nipple Care Products is further studied across Breast Pads and Breast Shells.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on End-Use, market is studied across Mothers at Home Settings and Mothers in Hospitals & Clinical Care.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing birth rates with a focus on postnatal care and rising number of working mothers
    • 5.1.1.2. Government counseling on safe breastfeeding and maternal health
    • 5.1.1.3. Wide availability of diverse breastfeeding accessories through online distribution channels
  • 5.1.2. Restraints
    • 5.1.2.1. Social and cultural stigma associated with certain accessories
  • 5.1.3. Opportunities
    • 5.1.3.1. Advacements in breastfeeding technologies with new and innovative designs
    • 5.1.3.2. Emphasis on marketing and advertising of products for brand promotion
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated to limited quality and durability of the products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Breastfeeding Accessories Market, by Product

• 6.1. Introduction
• 6.2. Breast Cooling Pads
• 6.3. Breast Heating Pads
• 6.4. Breast Pump
• 6.5. Breastmilk Storage & Feeding
• 6.6. Lactation Massager
• 6.7. Maternity or Nursing Bras
• 6.8. Nipple Care Products
  • 6.8.1. Breast Pads
  • 6.8.2. Breast Shells
• 6.9. Nursing Pillow

7. Breastfeeding Accessories Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Breastfeeding Accessories Market, by End-Use

• 8.1. Introduction
• 8.2. Mothers at Home Settings
• 8.3. Mothers in Hospitals & Clinical Care

9. Americas Breastfeeding Accessories Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Breastfeeding Accessories Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Breastfeeding Accessories Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Maternity and Baby Brand Momcozy Launches Cutting-edge M5 Wearable Breast Pump
  • 12.3.2. Pigeon Launches Third-Generation Nursing Nipple "New SofTouch" To Support Breastfeeding Journey
  • 12.3.3. SimpliFed Collaborates with Byram Healthcare to Expand Access to Breast-Feeding Support and Breast Pumps
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accucare, Inc.
• 2. Acute Ideas Co., Ltd.
• 3. Advin Health Care
• 4. Albert International Inc.
• 5. Ameda, Inc.
• 6. Ardo Medical AG
• 7. Artsana S.p.A.
• 8. Babybelle Asia Ltd.
• 9. Chiaro Technology Limited
• 10. Cimilre Breast Pumps
• 11. Dr. Brown's by Handi-Craft Company
• 12. Freemie
• 13. Haakaa USA by Eastrock LLC
• 14. Hygeia Health
• 15. Koninklijke Philips N.V.
• 16. Lansinoh Laboratories, Inc.
• 17. Lavie Mom LLC
• 18. Linco Baby Merchandise Works Co. Ltd.
• 19. Mama's Milk Wrap
• 20. Mayborn Group Limited
• 21. Medela AG
• 22. Medline Industries, LP
• 23. Motif Medical
• 24. Newell Brands
• 25. Nuby by Luv n' care, Ltd.
• 26. Pigeon Corporation
• 27. Seyoy by Joytech Healthcare,Inc
• 28. Small Wonder
• 29. Spectra Baby USA
• 30. Unimom USA
• 31. Willow Innovations, Inc.
• 32. Yoboo