챗봇 시장 : 구성요소, 채널 통합, 배포 모드, 조직 규모, 용도별 - 세계 예측(2025-2030년)

The Chatbot Market was valued at USD 15.54 billion in 2023, expected to reach USD 17.74 billion in 2024, and is projected to grow at a CAGR of 14.29%, to USD 39.62 billion by 2030.

The scope and definition of a chatbot encompass a software application designed to conduct an online chat conversation via text or text-to-speech, often incorporating artificial intelligence and machine learning to enhance human interaction. Chatbots are increasingly necessary for businesses aiming to improve customer service efficiency, engage users through personalized experiences, and automate routine tasks, fostering round-the-clock service without adding significant human resource burdens. The application and end-use scope span industries such as retail, healthcare, banking, and telecommunications, with widespread utilization in customer support, marketing, and operational automation functions. Market insights reveal that key growth factors include advancements in AI and natural language processing technologies, increased smartphone penetration, and a heightened demand for improved customer engagement avenues. Emerging opportunities lie in leveraging AI-enabled chatbots for enhanced personalization, expansion into multilingual capabilities, and integration with evolving platforms such as social media and messaging apps, offering businesses increased engagement and data analytics potentials. However, limitations and challenges include concerns over data privacy, the inertia in legacy systems integration, and the complexity of developing highly intuitive systems capable of handling ambiguous human inputs. Addressing these challenges heads the agenda with ongoing innovation in unsupervised machine learning to improve chatbot self-learning capabilities and sophisticated sentiment analysis techniques to enhance customer interactions. The best possible areas for innovation also include improvements in low-code development platforms for technical ease and further customization potential, ensuring accessibility even for smaller enterprises. As the nature of the chatbot market remains competitive and swiftly evolving, it is crucial for entities to invest in ongoing AI research, adopt ethical user data practices, and cultivate strategic partnerships with technology innovators to fully capitalize on market advancements and sustain growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Chatbot Market

The Chatbot Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in need toward improvement of customer relationship management
  • Significant adoption of chatbot in healthcare sector
  • Surging acceptance of chatbots by government agencies
• Market Restraints
  • Limited availability of data and incompetent response leads to the unsatisfied customer
• Market Opportunities
  • Recent innovations in chatbots across various industries
  • Introduction of personalized and AI-based chatbots for better customer engagement
• Market Challenges
  • Crucial to create chatbots which can assure data privacy for customers

Porter's Five Forces: A Strategic Tool for Navigating the Chatbot Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Chatbot Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Chatbot Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Chatbot Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Chatbot Market

A detailed market share analysis in the Chatbot Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Chatbot Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Chatbot Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Chatbot Market

A strategic analysis of the Chatbot Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Chatbot Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Amelia US LLC,, Avaamo, Inc., Cloudflare, Inc., Collect.chat, Inc., CoRover Private Ltd., Creative Virtual Ltd., Crisp IM SAS, EdgeVerve Systems Ltd., eGain Corporation, Google LLC by Alphabet, GupShup Inc., HappyFox Inc., HELLO UMI S.L., Intentive Technologies Pvt. Ltd., International Business Machines Corporation, Kevit Technologies, Kore.ai Inc., LiveChat Inc., Meta Platforms, Inc., Microsoft Corporation, Nuance Communications, Inc., OpenAI, L.L.C., Oracle Corporation, Phenom People, Inc., Sense Talent Labs, Inc., Serviceaide, Inc., Smartsupp.com, s.r.o., Writesonic, Inc., and Zendesk, Inc..

Market Segmentation & Coverage

This research report categorizes the Chatbot Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Services and Professional Services. The Solutions is further studied across Platform and Software.
• Based on Channel Integration, market is studied across Contact Centers, Social Media, and Websites.
• Based on Deployment Mode, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Application, market is studied across Branding & Advertisement, Customer Engagement & Retention, Customer Service, Data Privacy & Compliance, Employee Engagement & On Boarding, Payment Processing, and Personal Assistant.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in need toward improvement of customer relationship management
    • 5.1.1.2. Significant adoption of chatbot in healthcare sector
    • 5.1.1.3. Surging acceptance of chatbots by government agencies
  • 5.1.2. Restraints
    • 5.1.2.1. Limited availability of data and incompetent response leads to the unsatisfied customer
  • 5.1.3. Opportunities
    • 5.1.3.1. Recent innovations in chatbots across various industries
    • 5.1.3.2. Introduction of personalized and AI-based chatbots for better customer engagement
  • 5.1.4. Challenges
    • 5.1.4.1. Crucial to create chatbots which can assure data privacy for customers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Chatbot Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Solutions
  • 6.3.1. Platform
  • 6.3.2. Software

7. Chatbot Market, by Channel Integration

• 7.1. Introduction
• 7.2. Contact Centers
• 7.3. Social Media
• 7.4. Websites

8. Chatbot Market, by Deployment Mode

• 8.1. Introduction
• 8.2. Cloud
• 8.3. On-Premises

9. Chatbot Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-Sized Enterprises

10. Chatbot Market, by Application

• 10.1. Introduction
• 10.2. Branding & Advertisement
• 10.3. Customer Engagement & Retention
• 10.4. Customer Service
• 10.5. Data Privacy & Compliance
• 10.6. Employee Engagement & On Boarding
• 10.7. Payment Processing
• 10.8. Personal Assistant

11. Americas Chatbot Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Chatbot Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Chatbot Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon Web Services, Inc.
• 2. Amelia US LLC,
• 3. Avaamo, Inc.
• 4. Cloudflare, Inc.
• 5. Collect.chat, Inc.
• 6. CoRover Private Ltd.
• 7. Creative Virtual Ltd.
• 8. Crisp IM SAS
• 9. EdgeVerve Systems Ltd.
• 10. eGain Corporation
• 11. Google LLC by Alphabet
• 12. GupShup Inc.
• 13. HappyFox Inc.
• 14. HELLO UMI S.L.
• 15. Intentive Technologies Pvt. Ltd.
• 16. International Business Machines Corporation
• 17. Kevit Technologies
• 18. Kore.ai Inc.
• 19. LiveChat Inc.
• 20. Meta Platforms, Inc.
• 21. Microsoft Corporation
• 22. Nuance Communications, Inc.
• 23. OpenAI, L.L.C.
• 24. Oracle Corporation
• 25. Phenom People, Inc.
• 26. Sense Talent Labs, Inc.
• 27. Serviceaide, Inc.
• 28. Smartsupp.com, s.r.o.
• 29. Writesonic, Inc.
• 30. Zendesk, Inc.