세계의 클라우드 광고 시장 : 컴포넌트, 용도, 조직 규모, 전개 모델, 업종별 예측(2025-2030년)

The Cloud Advertising Market was valued at USD 175.02 billion in 2023, expected to reach USD 197.81 billion in 2024, and is projected to grow at a CAGR of 13.50%, to USD 424.78 billion by 2030.

Cloud advertising is defined as a form of digital marketing that leverages cloud-based systems to manage and execute advertising campaigns. The scope of cloud advertising encompasses a vast array of activities, including the storage of vast amounts of consumer data, real-time data analytics, and seamless integration across multiple digital platforms. This paradigm shift towards cloud-based solutions is driven by the necessity for scalable, flexible, and cost-effective marketing strategies. In terms of application, cloud advertising is utilized across various industries to deliver targeted ads more efficiently, enhance customer engagement, and optimize ROI. The end-use scope spans small businesses, multinational corporations, and various sectors such as retail, healthcare, and finance.

Key growth factors influencing the cloud advertising market include the rising adoption of big data analytics, the proliferation of AI and machine learning technologies, and the increasing use of mobile devices. Recently, potential opportunities have emerged from the integration of augmented reality (AR) in advertising and the growing influence of programmatic advertising. To capitalize on these opportunities, companies can invest in the development of personalized and immersive ad experiences and leverage AI for better customer targeting.

However, limitations like data privacy concerns and high initial setup costs can hinder market growth. The challenges of maintaining data security and complying with ever-evolving regulations pose significant obstacles. To overcome these, innovation can be directed towards enhancing data encryption and developing transparent data usage policies.

The best areas for innovation and research include improving AI algorithms for smarter ad targeting, developing blockchain-based systems for increased transparency, and utilizing AR for interactive ad campaigns. The cloud advertising market is dynamic, continually evolving with technological advancements and changing consumer behaviors. Businesses must remain agile and proactive in embracing new technologies and trends to sustain growth and maintain competitive advantage in this burgeoning field.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Cloud Advertising Market

The Cloud Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of cloud services and web computing
  • Surging need for targeted marketing and consumer analytics
  • Growing technological advancements in the internet coupled with increasing e-commerce platforms
• Market Restraints
  • Rising concerns regarding lack of awareness and infrastructure facilities
• Market Opportunities
  • Emergence of technological advancements in the cloud advertising
  • Increasing demand for Saas models and hybrid models in cloud advertising
• Market Challenges
  • Increasing issues regarding data security and stringent cloud regulations

Porter's Five Forces: A Strategic Tool for Navigating the Cloud Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Cloud Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Cloud Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Cloud Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Cloud Advertising Market

A detailed market share analysis in the Cloud Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Cloud Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Cloud Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Cloud Advertising Market

A strategic analysis of the Cloud Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Cloud Advertising Market, highlighting leading vendors and their innovative profiles. These include ", "HCL Technologies Limited, Acquia, Inc.,, Adobe Inc., Alphabet Inc., Demandbase, Inc., Emplifi, Inc., Experian PLC, FICO, HubSpot, Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corporation, Kubient, Inc., Marin Software Incorporated, MediaMath, Inc., Moloco, Inc., Oracle Corporation, Pegasystems Inc., Salesforce.com, Inc., and SAP SE.

Market Segmentation & Coverage

This research report categorizes the Cloud Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Platforms and Services. The Services is further studied across Infrastructure as a Service, Platform as a Service, and Software as a Service.
• Based on Application, market is studied across Analytics & Insights, Campaign Management, Customer Management, Experience Management, and Real-Time Engagement.
• Based on Organization Size, market is studied across Large Enterprises and SMEs.
• Based on Deployment Model, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Verticals, market is studied across BFSI, Education, Manufacturing, Media & Entertainment, Retail & Consumer Goods, Telecommunications, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of cloud services and web computing
    • 5.1.1.2. Surging need for targeted marketing and consumer analytics
    • 5.1.1.3. Growing technological advancements in the internet coupled with increasing e-commerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Rising concerns regarding lack of awareness and infrastructure facilities
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of technological advancements in the cloud advertising
    • 5.1.3.2. Increasing demand for Saas models and hybrid models in cloud advertising
  • 5.1.4. Challenges
    • 5.1.4.1. Increasing issues regarding data security and stringent cloud regulations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Cloud Advertising Market, by Component

• 6.1. Introduction
• 6.2. Platforms
• 6.3. Services
  • 6.3.1. Infrastructure as a Service
  • 6.3.2. Platform as a Service
  • 6.3.3. Software as a Service

7. Cloud Advertising Market, by Application

• 7.1. Introduction
• 7.2. Analytics & Insights
• 7.3. Campaign Management
• 7.4. Customer Management
• 7.5. Experience Management
• 7.6. Real-Time Engagement

8. Cloud Advertising Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. SMEs

9. Cloud Advertising Market, by Deployment Model

• 9.1. Introduction
• 9.2. Hybrid Cloud
• 9.3. Private Cloud
• 9.4. Public Cloud

10. Cloud Advertising Market, by Verticals

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Education
• 10.4. Manufacturing
• 10.5. Media & Entertainment
• 10.6. Retail & Consumer Goods
• 10.7. Telecommunications
• 10.8. Travel & Hospitality

11. Americas Cloud Advertising Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Cloud Advertising Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Cloud Advertising Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. "
• 2. "HCL Technologies Limited
• 3. Acquia, Inc.,
• 4. Adobe Inc.
• 5. Alphabet Inc.
• 6. Demandbase, Inc.
• 7. Emplifi, Inc.
• 8. Experian PLC
• 9. FICO
• 10. HubSpot, Inc.
• 11. Imagine Communications Corp.
• 12. InMobi Pte. Ltd.
• 13. International Business Machines Corporation
• 14. Kubient, Inc.
• 15. Marin Software Incorporated
• 16. MediaMath, Inc.
• 17. Moloco, Inc.
• 18. Oracle Corporation
• 19. Pegasystems Inc.
• 20. Salesforce.com, Inc.
• 21. SAP SE