세계의 클라우드 기반 이벤트 관리 시장 : 컴포넌트별, 최종 사용자별 예측(2025-2030년)

The Cloud Based Event Management Market was valued at USD 6.50 billion in 2023, expected to reach USD 7.45 billion in 2024, and is projected to grow at a CAGR of 14.72%, to USD 17.01 billion by 2030.

Cloud-based event management systems encompass software solutions designed to facilitate the planning, organization, execution, and analysis of events via cloud technology. This encompasses services like registration, ticketing, scheduling, and post-event analytics, allowing event organizers to manage all aspects of an event remotely. The necessity stems from evolving consumer preferences for digital solutions, efficiency, cost-effectiveness, and the trend of hybrid and virtual events, especially post-pandemic. These applications are vital across diverse sectors including corporate MICE (Meetings, Incentives, Conferences, and Exhibitions), music festivals, trade shows, and personal events like weddings. The end-use scope extends to education, hospitality, IT industries, and governmental bodies looking to streamline events digitally.

Market growth is driven by increased internet penetration, rising smartphone adoption, and the need for real-time analytics. Cloud integration offers scalability and data security which are crucial for large-scale events. Prospective opportunities lie in integrating AI for enhanced personalization and automation, virtual reality for immersive experiences, and blockchain for secure ticketing systems. Companies should leverage these technologies to offer differentiated and innovative solutions. However, limitations such as data privacy concerns, high initial costs for sophisticated solutions, and resistance to technological adoption in traditional markets pose challenges. Additionally, market fragmentation and intense competition could impede barrier entry for newcomers.

Innovation should focus on multi-platform integration allowing seamless user experiences across devices, advanced analytics for better event insights, and sustainable solutions to minimize environmental impacts. A key area of research is developing AI-driven tools that predict consumer behavior and optimize event management tasks. Understanding regional differences and localizing products for emerging markets could provide growth avenues. The market is dynamic with rapid technological changes, demanding adaptability from providers. Strategic partnerships and constant innovation are crucial for maintaining competitiveness. Engaging with emerging trends and consumer feedback can foster sustainable growth and position companies advantageously in this evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Cloud Based Event Management Market

The Cloud Based Event Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for event automation among marketers
  • Increasing number of event management applications in mobile phones
  • Growing use of social media for event marketing
• Market Restraints
  • High initial cost associated with event management software
  • Lack of awareness of event management software
• Market Opportunities
  • Advancements in AR and VR
  • Use of AI and ML in event management
  • IoT as a facilitator in event management
• Market Challenges
  • Growing number of cyber-attacks threatening the privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Cloud Based Event Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Cloud Based Event Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Cloud Based Event Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Cloud Based Event Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Cloud Based Event Management Market

A detailed market share analysis in the Cloud Based Event Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Cloud Based Event Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Cloud Based Event Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Cloud Based Event Management Market

A strategic analysis of the Cloud Based Event Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Cloud Based Event Management Market, highlighting leading vendors and their innovative profiles. These include Arlo Software Limited, Artifax Software Limited, Aventri, Inc., Bitrix, Inc., Bizzabo, Cvent Inc., Entrinsik Inc., Eventzilla Corporation, Hopin Ltd., Mitingu Limited, RainFocus, LLC, Regpack Inc., Tata Communications Group, Ungerboeck Systems International GmbH, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Cloud Based Event Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software. The Services is further studied across Consulting, Deployment and Integration, Managed Services, and Support and Maintenance. The Software is further studied across Analytics and Reporting Software, Content Management Software, Event Marketing Software, Event Planning Software, Event Registration and Ticketing Software, Onsite Technology, Venue Management Software, and Visitor Management Software.
• Based on End-User, market is studied across Corporate, Education, Event Organizers and Planners, and Government.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for event automation among marketers
    • 5.1.1.2. Increasing number of event management applications in mobile phones
    • 5.1.1.3. Growing use of social media for event marketing
  • 5.1.2. Restraints
    • 5.1.2.1. High initial cost associated with event management software
    • 5.1.2.2. Lack of awareness of event management software
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in AR and VR
    • 5.1.3.2. Use of AI and ML in event management
    • 5.1.3.3. IoT as a facilitator in event management
  • 5.1.4. Challenges
    • 5.1.4.1. Growing number of cyber-attacks threatening the privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Cloud Based Event Management Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting
  • 6.2.2. Deployment and Integration
  • 6.2.3. Managed Services
  • 6.2.4. Support and Maintenance
• 6.3. Software
  • 6.3.1. Analytics and Reporting Software
  • 6.3.2. Content Management Software
  • 6.3.3. Event Marketing Software
  • 6.3.4. Event Planning Software
  • 6.3.5. Event Registration and Ticketing Software
  • 6.3.6. Onsite Technology
  • 6.3.7. Venue Management Software
  • 6.3.8. Visitor Management Software

7. Cloud Based Event Management Market, by End-User

• 7.1. Introduction
• 7.2. Corporate
• 7.3. Education
• 7.4. Event Organizers and Planners
• 7.5. Government

8. Americas Cloud Based Event Management Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Cloud Based Event Management Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Cloud Based Event Management Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Arlo Software Limited
• 2. Artifax Software Limited
• 3. Aventri, Inc.
• 4. Bitrix, Inc.
• 5. Bizzabo
• 6. Cvent Inc.
• 7. Entrinsik Inc.
• 8. Eventzilla Corporation
• 9. Hopin Ltd.
• 10. Mitingu Limited
• 11. RainFocus, LLC
• 12. Regpack Inc.
• 13. Tata Communications Group
• 14. Ungerboeck Systems International GmbH
• 15. Zoho Corporation Pvt. Ltd.