커넥티드 농업 시장 : 기능, 구성요소, 플랫폼, 서비스별 - 세계 예측(2025-2030년)

The Connected Agriculture Market was valued at USD 5.31 billion in 2023, expected to reach USD 6.88 billion in 2024, and is projected to grow at a CAGR of 29.67%, to USD 32.76 billion by 2030.

Connected Agriculture refers to the integration of advanced technologies like IoT, AI, and data analytics into agricultural processes to enhance productivity, efficiency, and sustainability. It is essential for modernizing agriculture, addressing food security, and optimizing resource management amid climate challenges. The application spans soil monitoring, precision farming, supply chain optimization, and livestock tracking, with end-use benefitting farmers, agri-businesses, and consumers through higher yields and reduced wastage. Key growth influencers include rising global food demand, technological advancements, governmental support for smart farming, and increasing awareness about sustainable agricultural practices. As digital transformation accelerates, potential opportunities emerge in developing affordable IoT devices, cloud-based platforms for smallholders, and AI-driven predictive analytics to foretell weather patterns and crop diseases. To seize these, businesses should focus on collaboration with tech firms and educational institutions for R&D initiatives, and on tailoring solutions to diverse agricultural landscapes. However, challenges such as high initial investment costs, lack of digital literacy among farmers, and data privacy concerns may hinder market expansion. Additionally, infrastructural deficiencies in rural areas can impede technology adoption. Innovations in connectivity solutions, like satellite-based Internet and mesh networks, are promising areas for overcoming these roadblocks. Agritech companies may explore blockchain for transparent supply chains and integrate renewable energy sources to power IoT devices sustainably. The nature of the Connected Agriculture market is dynamic and fragmented, necessitating agile adaptation to technological advancements and regulatory changes. To capitalize on this vibrant market, businesses should invest in user-friendly technologies, expand partnerships for wider reach, and engage in advocacy for supportive policies to enhance the technological allure for hesitant stakeholders. Focused efforts on training programs to boost digital literacy can further bridge the adaptation gap and foster greater acceptance among end-users, driving overall sector growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Connected Agriculture Market

The Connected Agriculture Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising need to increase farm yield and reduce labour
  • Increase in overall global population captivating shift towards adoption of smart agriculture practices
  • Government initiatives supporting modernizing the agriculture industry
• Market Restraints
  • High cost of deployment and issues related to limited connectivity
• Market Opportunities
  • Integration of SMAC technology in farm operations
  • Rising adoption of sensors, IoT, and advanced farming techniques to enhance the efficiency of farm operations
• Market Challenges
  • Lack of know-how among farmers about advance technology deployments
  • Loosely defined standards for data management in the agriculture industry

Porter's Five Forces: A Strategic Tool for Navigating the Connected Agriculture Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Connected Agriculture Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Connected Agriculture Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Connected Agriculture Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Connected Agriculture Market

A detailed market share analysis in the Connected Agriculture Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Connected Agriculture Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Connected Agriculture Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Connected Agriculture Market

A strategic analysis of the Connected Agriculture Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Connected Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AG Leader Technology, AT&T Inc., Cisco Systems, Inc., Decisive Farming Corp. by TELUS Agriculture Solutions Inc., Deere & Company, Epicor Software Corporation, Gamaya, International Business Machines Corporation, Iteris Inc., Microsoft Corporation, Oracle Corporation, Robert Bosch LLC, SAP SE, SMAG, Syspro, and Trimble Inc..

Market Segmentation & Coverage

This research report categorizes the Connected Agriculture Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across In-Production Planning & Management, Post-Production Planning & Management, and Pre-Production Planning & Management. The In-Production Planning & Management is further studied across Agri Finance & Insurance Management, Animal Tracking & Navigation, Breeding & Feed Management, Crop Scouting, Production Monitoring & Maintenance, and Water & Irrigation Management. The Post-Production Planning & Management is further studied across Inventory Management, Processing, Quality Assurance & Control, and Transportation. The Pre-Production Planning & Management is further studied across Crop Planning & Yield Monitoring, Equipment Monitoring & Maintenance, Farm Labor Management, Field Mapping, and Weather Tracking & Forecasting.
• Based on Component, market is studied across Services and Solutions.
• Based on Platform, market is studied across Application Enablement, Connectivity Management, and Device Management.
• Based on Service, market is studied across Consulting Services, Managed Services, Professional Services, Support & Maintenance, and Training & Education.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising need to increase farm yield and reduce labour
    • 5.1.1.2. Increase in overall global population captivating shift towards adoption of smart agriculture practices
    • 5.1.1.3. Government initiatives supporting modernizing the agriculture industry
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of deployment and issues related to limited connectivity
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of SMAC technology in farm operations
    • 5.1.3.2. Rising adoption of sensors, IoT, and advanced farming techniques to enhance the efficiency of farm operations
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of know-how among farmers about advance technology deployments
    • 5.1.4.2. Loosely defined standards for data management in the agriculture industry
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Connected Agriculture Market, by Function

• 6.1. Introduction
• 6.2. In-Production Planning & Management
  • 6.2.1. Agri Finance & Insurance Management
  • 6.2.2. Animal Tracking & Navigation
  • 6.2.3. Breeding & Feed Management
  • 6.2.4. Crop Scouting
  • 6.2.5. Production Monitoring & Maintenance
  • 6.2.6. Water & Irrigation Management
• 6.3. Post-Production Planning & Management
  • 6.3.1. Inventory Management
  • 6.3.2. Processing
  • 6.3.3. Quality Assurance & Control
  • 6.3.4. Transportation
• 6.4. Pre-Production Planning & Management
  • 6.4.1. Crop Planning & Yield Monitoring
  • 6.4.2. Equipment Monitoring & Maintenance
  • 6.4.3. Farm Labor Management
  • 6.4.4. Field Mapping
  • 6.4.5. Weather Tracking & Forecasting

7. Connected Agriculture Market, by Component

• 7.1. Introduction
• 7.2. Services
• 7.3. Solutions

8. Connected Agriculture Market, by Platform

• 8.1. Introduction
• 8.2. Application Enablement
• 8.3. Connectivity Management
• 8.4. Device Management

9. Connected Agriculture Market, by Service

• 9.1. Introduction
• 9.2. Consulting Services
• 9.3. Managed Services
• 9.4. Professional Services
• 9.5. Support & Maintenance
• 9.6. Training & Education

10. Americas Connected Agriculture Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Connected Agriculture Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Connected Agriculture Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. AG Leader Technology
• 3. AT&T Inc.
• 4. Cisco Systems, Inc.
• 5. Decisive Farming Corp. by TELUS Agriculture Solutions Inc.
• 6. Deere & Company
• 7. Epicor Software Corporation
• 8. Gamaya
• 9. International Business Machines Corporation
• 10. Iteris Inc.
• 11. Microsoft Corporation
• 12. Oracle Corporation
• 13. Robert Bosch LLC
• 14. SAP SE
• 15. SMAG
• 16. Syspro
• 17. Trimble Inc.