세계의 데이터 시각화 툴 시장 : 컴포넌트, 툴, 비즈니스 기능, 조직 규모, 도입 형태, 업종별 예측(2025-2030년)

The Data Visualization Tools Market was valued at USD 8.58 billion in 2023, expected to reach USD 9.60 billion in 2024, and is projected to grow at a CAGR of 12.18%, to USD 19.20 billion by 2030.

Data visualization tools are essential technologies that convert complex datasets into visual formats such as graphs, charts, and maps, making information more accessible and understandable. Their necessity stems from the increasing volume and complexity of data generated by businesses, necessitating effective tools for data interpretation to aid operational and strategic decision-making. Businesses across various sectors like IT, healthcare, finance, and retail utilize these tools to gain insights, monitor trends, and drive growth. The end-use scope is broad, encompassing data analysts, business executives, marketing professionals, and researchers, among others.

Market growth for data visualization tools is primarily driven by the surge in data-driven decision-making, the adoption of advanced analytics, and the need for real-time data visualization. Additionally, the integration of artificial intelligence and machine learning in data tools offers new growth avenues by enhancing predictive analytics capabilities. However, limitations such as data privacy concerns, high costs of sophisticated tools, and the need for skilled personnel to interpret advanced visualizations pose challenges. There's increasing demand for intuitive, user-friendly tools that allow non-technical users to derive insights without extensive training.

Opportunities lie in developing cloud-based data visualization platforms that offer scalability and cost-effectiveness, appealing to small and medium enterprises. Another potential area is the integration of augmented reality (AR) and virtual reality (VR) to enhance data interaction experiences. Emphasizing real-time data processing and enhancing collaborative features can further expand market reach. However, companies need to address data security and privacy issues to gain trust among their users. Innovation in designing more intuitive and adaptable visual interfaces can lead to broader market adoption. The market is competitive, with rapid technological advancements and ongoing innovations providing room for new entrants with disruptive solutions. Overall, focusing on simplicity, user engagement, and comprehensive security measures will be crucial for thriving in this evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Data Visualization Tools Market

The Data Visualization Tools Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for data analytics tools
  • Growing adoption of real-time and data-based applications
  • Growing adoption of data visualization in small and medium-sized enterprises
• Market Restraints
  • Dearth of trained professionals
• Market Opportunities
  • Advancements in data visualization tools
  • Rising investments for digitalization in emerging economies
• Market Challenges
  • High cost and security related issues

Porter's Five Forces: A Strategic Tool for Navigating the Data Visualization Tools Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Data Visualization Tools Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Data Visualization Tools Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Data Visualization Tools Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Data Visualization Tools Market

A detailed market share analysis in the Data Visualization Tools Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Data Visualization Tools Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Data Visualization Tools Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Data Visualization Tools Market

A strategic analysis of the Data Visualization Tools Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Data Visualization Tools Market, highlighting leading vendors and their innovative profiles. These include Alibaba Cloud US LLC, Alteryx, Inc., Amazon Web Services, Inc., Domo, Inc., Dundas Data Visualization, Inc., Gooddata Corporation, International Business Machines Corp., Microsoft Corporation, Oracle Corporation, Qliktech International Ab, Salesforce, Inc., Sap SE, Sas Institute Inc., Sisense Inc., and Tibco Software Inc..

Market Segmentation & Coverage

This research report categorizes the Data Visualization Tools Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software.
• Based on Tool, market is studied across Integrated and Standalone.
• Based on Business Function, market is studied across Finance & Operation, Human Resources, and Marketing.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Deployment Mode, market is studied across Cloud and On-Premise.
• Based on Vertical, market is studied across E-Commerce, Manufacturing, Retail & Ecommerce, Telecommunications & IT, and Transportations & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for data analytics tools
    • 5.1.1.2. Growing adoption of real-time and data-based applications
    • 5.1.1.3. Growing adoption of data visualization in small and medium-sized enterprises
  • 5.1.2. Restraints
    • 5.1.2.1. Dearth of trained professionals
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in data visualization tools
    • 5.1.3.2. Rising investments for digitalization in emerging economies
  • 5.1.4. Challenges
    • 5.1.4.1. High cost and security related issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Data Visualization Tools Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Data Visualization Tools Market, by Tool

• 7.1. Introduction
• 7.2. Integrated
• 7.3. Standalone

8. Data Visualization Tools Market, by Business Function

• 8.1. Introduction
• 8.2. Finance & Operation
• 8.3. Human Resources
• 8.4. Marketing

9. Data Visualization Tools Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium Enterprises

10. Data Visualization Tools Market, by Deployment Mode

• 10.1. Introduction
• 10.2. Cloud
• 10.3. On-Premise

11. Data Visualization Tools Market, by Vertical

• 11.1. Introduction
• 11.2. E-Commerce
• 11.3. Manufacturing
• 11.4. Retail & Ecommerce
• 11.5. Telecommunications & IT
• 11.6. Transportations & Logistics

12. Americas Data Visualization Tools Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Data Visualization Tools Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Data Visualization Tools Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alibaba Cloud US LLC
• 2. Alteryx, Inc.
• 3. Amazon Web Services, Inc.
• 4. Domo, Inc.
• 5. Dundas Data Visualization, Inc.
• 6. Gooddata Corporation
• 7. International Business Machines Corp.
• 8. Microsoft Corporation
• 9. Oracle Corporation
• 10. Qliktech International Ab
• 11. Salesforce, Inc.
• 12. Sap SE
• 13. Sas Institute Inc.
• 14. Sisense Inc.
• 15. Tibco Software Inc.