세계의 확장현실 디스플레이 시장 : 유형, 솔루션, 용도, 최종 이용 산업별 예측(2025-2030년)

The Extended Reality Display Market was valued at USD 1.60 billion in 2023, expected to reach USD 1.98 billion in 2024, and is projected to grow at a CAGR of 24.48%, to USD 7.41 billion by 2030.

Extended Reality (XR) Display encapsulates a suite of technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), that merge digital and physical worlds to deliver immersive experiences. The necessity for XR displays arises from their transformative potential across various sectors such as gaming, healthcare, automotive, and education due to their ability to enhance user engagement, enable innovative learning models, and optimize design and operational functionalities. Applications and end-use cases of XR displays span wide domains including training simulations, virtual prototyping, and augmented real-time data visualization, offering substantial value to businesses and consumers alike. Market growth is considerably influenced by rapid technological advancements, decreasing hardware costs, and heightened demand for enhanced entertainment content, creating avenues for expansive adoption. As opportunities proliferate within the XR domain, companies can leverage increasing investments in AI and 5G networks to unlock superior performance capabilities in display technologies, targeting enriched consumer interfaces and solutions tailored to specific industry needs. However, challenges like high initial costs, content generation difficulties, and user privacy concerns pose significant barriers to wider adoption. Navigating these requires a strategic focus on cost reduction through innovation in display components and robust cybersecurity solutions. Key areas of innovation reside in the development of lightweight, high-resolution displays with expanded field of view, and seamless integration with IoT devices for more immersive and practical applications. The market remains highly dynamic, characterized by intense competition and rapid technological turnover, demanding stakeholders maintain agility to adapt to evolving consumer expectations and regulatory standards. Therefore, firms poised to engage in strategic collaborations and R&D activities personalized to emerging consumer insights will likely secure a competitive edge, fostering sustained growth within this innovative technological landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Extended Reality Display Market

The Extended Reality Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for reducing the distance between people and richer visual content
  • Increasing implementation of gesture-based computing
  • Growing adoption by healthcare and educational sector
• Market Restraints
  • Technical issues in extended reality displays
• Market Opportunities
  • Rapid adoption of AR and VR transforming the gaming industry
  • Integration of advanced technology in ERD
• Market Challenges
  • Adverse effects on health

Porter's Five Forces: A Strategic Tool for Navigating the Extended Reality Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Extended Reality Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Extended Reality Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Extended Reality Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Extended Reality Display Market

A detailed market share analysis in the Extended Reality Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Extended Reality Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Extended Reality Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Extended Reality Display Market

A strategic analysis of the Extended Reality Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Extended Reality Display Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Microsoft Corporation, Northern Digital Inc., Qualcomm Technologies Inc., SoftServe Inc., Softweb Solutions Inc., SphereGen Technologies, Talespin Reality Labs Inc., Varjo Technologies OY, and VertexPlus Softwares Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Extended Reality Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Head-Mounted Display, Head-Up Display, Virtual Reality Headset, and Virtual Retinal Display.
• Based on Solution, market is studied across Business Engagement and Consumer Engagement.
• Based on Application, market is studied across Augmented Reality, Mixed Reality, and Virtual Reality.
• Based on End-use Industry, market is studied across Education, Healthcare, Industrial & Manufacturing, Media & Entertainment, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for reducing the distance between people and richer visual content
    • 5.1.1.2. Increasing implementation of gesture-based computing
    • 5.1.1.3. Growing adoption by healthcare and educational sector
  • 5.1.2. Restraints
    • 5.1.2.1. Technical issues in extended reality displays
  • 5.1.3. Opportunities
    • 5.1.3.1. Rapid adoption of AR and VR transforming the gaming industry
    • 5.1.3.2. Integration of advanced technology in ERD
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse effects on health
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Extended Reality Display Market, by Type

• 6.1. Introduction
• 6.2. Head-Mounted Display
• 6.3. Head-Up Display
• 6.4. Virtual Reality Headset
• 6.5. Virtual Retinal Display

7. Extended Reality Display Market, by Solution

• 7.1. Introduction
• 7.2. Business Engagement
• 7.3. Consumer Engagement

8. Extended Reality Display Market, by Application

• 8.1. Introduction
• 8.2. Augmented Reality
• 8.3. Mixed Reality
• 8.4. Virtual Reality

9. Extended Reality Display Market, by End-use Industry

• 9.1. Introduction
• 9.2. Education
• 9.3. Healthcare
• 9.4. Industrial & Manufacturing
• 9.5. Media & Entertainment
• 9.6. Retail

10. Americas Extended Reality Display Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Extended Reality Display Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Extended Reality Display Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Microsoft Corporation
• 3. Northern Digital Inc.
• 4. Qualcomm Technologies Inc.
• 5. SoftServe Inc.
• 6. Softweb Solutions Inc.
• 7. SphereGen Technologies
• 8. Talespin Reality Labs Inc.
• 9. Varjo Technologies OY
• 10. VertexPlus Softwares Pvt. Ltd.