한방약 시장 : 제품, 형태, 공급원, 약용식물 유형, 적응증, 유통채널별 - 세계 예측(2025-2030년)

The Herbal Medicine Market was valued at USD 125.06 billion in 2023, expected to reach USD 134.60 billion in 2024, and is projected to grow at a CAGR of 7.72%, to USD 210.59 billion by 2030.

Herbal medicine, a significant segment of the alternative medicine market, involves using plant-based substances for therapeutic purposes. The scope of herbal medicine encompasses a wide range of applications, from traditional remedies familiar to cultures around the world to modern formulations aimed at contemporary health challenges. The necessity of herbal medicine arises from its perceived effectiveness, natural origin, and growing consumer interest in holistic health approaches. Applications span areas such as stress relief, digestive health, skin care, and chronic illness management, with end-users including individuals seeking natural health alternatives, complementary therapy practitioners, and the pharmaceutical industry integrating botanicals into new drug development. Key growth factors influencing the market include increased consumer awareness about natural therapies, technological advancements in herbal extraction and formulation, and supportive regulatory landscapes in various regions contributing to market expansion. The market's potential also lays in the increasing inclination towards maintaining preventive healthcare and wellness, as well as shifting consumer preferences towards organic and sustainable products. However, challenges such as inconsistent quality, potential side effects, lack of standardized regulations, and competition from synthetic pharmaceuticals could limit growth. Companies can seize opportunities by investing in rigorous clinical research to validate claims, developing novel formulations that combine herbs with other health-promoting ingredients, and engaging in strategic partnerships for global distribution. Innovation is ripe in the development of personalized herbal products tailored to genetic profiles, the utilization of artificial intelligence in new herbal ingredient discovery, and the integration of blockchain for supply chain transparency. The market's nature is dynamic, driven by changing consumer trends and a growing body of scientific evidence supporting herbal efficacy, offering substantial room for innovation and business growth. Therefore, strategic investments in research and development, alongside robust marketing to educate consumers about the benefits and safety of herbal medicine, are recommended strategies for capitalizing on the evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Herbal Medicine Market

The Herbal Medicine Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for natural medicines as an alternative to conventional medicine
  • Surging research funding for herbal medicines
• Market Restraints
  • Higher risk of allergies and other adverse effects through the use of herbal medicine
  • Consequent confusion and trust issue among consumers
• Market Opportunities
  • Increasing awareness among consumers and ongoing research activities
  • Growth opportunities with well-established distribution channel
• Market Challenges
  • Lack of standardization among global entities

Porter's Five Forces: A Strategic Tool for Navigating the Herbal Medicine Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Herbal Medicine Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Herbal Medicine Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Herbal Medicine Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Herbal Medicine Market

A detailed market share analysis in the Herbal Medicine Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Herbal Medicine Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Herbal Medicine Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Herbal Medicine Market

A strategic analysis of the Herbal Medicine Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Herbal Medicine Market, highlighting leading vendors and their innovative profiles. These include Arizona Natural Products, ARKOPHARMA Laboratories Company Ltd., Bayer AG, Bio-Botanica Inc., Blackmores Limited, Blue Sky Botanics Ltd., Dasherb Corp., Dr. Willmar Schwabe GmbH & Co. KG, Elzac Herbals, Frutarom Industries Ltd., Kalsec, Inc., Madaus GmbH, Prinova Group LLC, PT. Haldin Pacific Semesta, Synergy Flavors, Inc., and Weleda Inc..

Market Segmentation & Coverage

This research report categorizes the Herbal Medicine Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Herbal Beauty Product, Herbal Dietary Supplement, Herbal Functional Food, and Herbal Pharmaceutical.
• Based on Form, market is studied across Capsules & Tablets, Extracts, Powders, and Syrups.
• Based on Source, market is studied across Barks Whole Plant, Fruit, Leaves, and Roots.
• Based on Type of Medicinal Plant, market is studied across Actaea Racemosa, Aloe Vera, Camellia Sinensis, Cinnamomum Spp, Cocos Nucifera, Curcuma Longa, Echinacea, Marrubium Vulgare, Vaccinium Macrocarpon, and Zingiber Officinale.
• Based on Indication, market is studied across Blood Disorders, Digestive Disorders, and Respiratory Disorders.
• Based on Distribution Channel, market is studied across E-Commerce, Hospital & Retail Pharmacies, and Specialty Pharmaceutical Stores & Labs.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for natural medicines as an alternative to conventional medicine
    • 5.1.1.2. Surging research funding for herbal medicines
  • 5.1.2. Restraints
    • 5.1.2.1. Higher risk of allergies and other adverse effects through the use of herbal medicine
    • 5.1.2.2. Consequent confusion and trust issue among consumers
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing awareness among consumers and ongoing research activities
    • 5.1.3.2. Growth opportunities with well-established distribution channel
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standardization among global entities
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Herbal Medicine Market, by Product

• 6.1. Introduction
• 6.2. Herbal Beauty Product
• 6.3. Herbal Dietary Supplement
• 6.4. Herbal Functional Food
• 6.5. Herbal Pharmaceutical

7. Herbal Medicine Market, by Form

• 7.1. Introduction
• 7.2. Capsules & Tablets
• 7.3. Extracts
• 7.4. Powders
• 7.5. Syrups

8. Herbal Medicine Market, by Source

• 8.1. Introduction
• 8.2. Barks Whole Plant
• 8.3. Fruit
• 8.4. Leaves
• 8.5. Roots

9. Herbal Medicine Market, by Type of Medicinal Plant

• 9.1. Introduction
• 9.2. Actaea Racemosa
• 9.3. Aloe Vera
• 9.4. Camellia Sinensis
• 9.5. Cinnamomum Spp
• 9.6. Cocos Nucifera
• 9.7. Curcuma Longa
• 9.8. Echinacea
• 9.9. Marrubium Vulgare
• 9.10. Vaccinium Macrocarpon
• 9.11. Zingiber Officinale

10. Herbal Medicine Market, by Indication

• 10.1. Introduction
• 10.2. Blood Disorders
• 10.3. Digestive Disorders
• 10.4. Respiratory Disorders

11. Herbal Medicine Market, by Distribution Channel

• 11.1. Introduction
• 11.2. E-Commerce
• 11.3. Hospital & Retail Pharmacies
• 11.4. Specialty Pharmaceutical Stores & Labs

12. Americas Herbal Medicine Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Herbal Medicine Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Herbal Medicine Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Arizona Natural Products
• 2. ARKOPHARMA Laboratories Company Ltd.
• 3. Bayer AG
• 4. Bio-Botanica Inc.
• 5. Blackmores Limited
• 6. Blue Sky Botanics Ltd.
• 7. Dasherb Corp.
• 8. Dr. Willmar Schwabe GmbH & Co. KG
• 9. Elzac Herbals
• 10. Frutarom Industries Ltd.
• 11. Kalsec, Inc.
• 12. Madaus GmbH
• 13. Prinova Group LLC
• 14. PT. Haldin Pacific Semesta
• 15. Synergy Flavors, Inc.
• 16. Weleda Inc.